Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Some 63.2 million Americans owned smartphones in the three-month period ended December 2010, up 60% from a year earlier, according to data from comScore MobiLens. RIM led the smartphone platform ranking with 31.6% of US market share, while second-ranked Google accounted for 28.7%, up 34.1% from the three-month period ended September.

Apple accounted for 25.0% of US platform share as of December, up 2.9% from the previous three-month period, followed by Microsoft with 8.4% and Palm with 3.7%.

OEM Market Share: Samsung Broadens Lead

Roughly 234 million Americans age 13+ used mobile devices in the three-month period ended December. Samsung was the top handset manufacturer with 24.8% of US OEM (original equipment manufacturer) market share, up 1.3 percentage points (PPs) from the previous three-month period. LG ranked second with 20.9% share, followed by Motorola (16.7%), RIM (8.5%), and Nokia (7.0%).

Looking for great digital marketing data? MarketingProfs reviewed hundreds of research sources to create our most recent Digital Marketing Factbook (May 2010), a 296-page compilation of data and 254 charts, covering email marketing, social media, search engine marketing, e-commerce, and mobile marketing. Also check out The State of Social Media Marketing, a 240-page original research report from MarketingProfs.

Mobile Content Use Increases

US mobile subscribers increased their use of all six types of mobile-enabled activities tracked by comScore in the three-month period ended December:

  • 68.0% of subscribers used text messaging via mobile device, up 1.0 PPs over the previous three-month period.
  • 36.4% of subscribers browsed the mobile Web, up 1.3 PPs.
  • 34.4% of subscribers used mobile apps, up 1.3 PPs.
  • 24.7% of subscribers accessed social networking sites or blogs, up 1.5 PPs.
  • Playing games attracted 23.2% of the mobile audience, while listening to music attracted 15.7%.

Sign up for free to read the full article. Continue reading "Smartphone Use Surges 60%, Android Gains Ground" ... Read the full article

Subscribe's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.


MarketingProfs Partner