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  • Case Studies: Real Life, Real Answers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here’s how to write a case study and see it through to publication.

  • Notes on Encouragement

    Article

    CONTENT TYPE: Article | TOPIC: None

    This is one tough business climate -- especially for marketing, which is often perceived as a cost rather than an investment.

  • Creating Customer Communities: A Surgical Approach

    Article

    CONTENT TYPE: Article | TOPIC: None

    Organizations that create customer communities tend to create communities of evangelists.

  • Why We Need Strong Brands

    Article

    CONTENT TYPE: Article | TOPIC: None

    What makes a company great? Truly great? What makes for a company that acts like a great leader?

  • ROI: Friend or Foe?

    Article

    CONTENT TYPE: Article | TOPIC: None

    The next time you hear “ROI,” resist the temptation to roll your eyes, and think instead about the impact those three letters will have on your career.

  • Is Branding Dead?

    Article

    CONTENT TYPE: Article | TOPIC: None

    The question raises ire in all but the most sanguine marketer.

  • What’s Your Excellence?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Translate an area of excellence into a benefit for your customer. Remove yourself from the picture as much as you can. Doing so is fundamental to good marketing.

  • Why Readers Prefer Text or HTML

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you know WHY some people prefer Text vs. HTML -- or vice versa?

  • How To Run Customer Focus Groups Successfully

    Article

    CONTENT TYPE: Article | TOPIC: None

    You know how good it feels when someone asks to hear your opinion on a subject that’s important to you. Your customers are no different.

  • How To Win An EFFIE

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you want to win one of the most prestigious and visible awards in marketing? Here's a roapmap to victory.

  • The Biggest Reason Why Customers Are So Indecisive

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you know why your customer won’t buy? You’ve given her the best price, possibly even the best options. What gives?

  • The Power of Lifetime-Based Data

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you know the difference between session and lifetime-based revenue analyses to measure the success of your online customer acquisition efforts?

  • What Becomes a Manager Most: Employee Perspective

    Article

    CONTENT TYPE: Article | TOPIC: None

    There are no silver bullets when it comes to dealing with dysfunctional manager-direct report relationships.

  • The Seven Deadly Sins of Brands Online

    Article

    CONTENT TYPE: Article | TOPIC: None

    Too often, Mitch feels shame for the web. It saddens him that an article can still be written today on how the misuse of the web can risk damaging brand equity. Yet, here it is.

  • How to Double Your Sales (Without Doing Much)

    Article

    CONTENT TYPE: Article | TOPIC: None

    There’s an epidemic online, and it may be infecting your sales. It’s the epidemic of abandoned shopping carts.

  • Closing Sales: Harvesting the eNewsletter Relationship

    Article

    CONTENT TYPE: Article | TOPIC: None

    This final article in the series shows how e-newsletters can be used as a tool by a salesperson to close business.

  • The Marvelous, Mysterious Life of an E-Mail Newsletter.

    Article

    CONTENT TYPE: Article | TOPIC: None

    Chris recently discovered that when you let loose of your newsletter, a marvelous and (to a great extent) verifiable journey begins.

  • This Is Not Your Father’s Life Cycle Management

    Article

    CONTENT TYPE: Article | TOPIC: None

    he pace of business has increased and life cycles are compressing.

  • Six Survival Strategies for the High-Tech Marketing Executive

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here are six simple but powerful strategies to help navigate today’s rocky high-tech management waters.

  • Email 101: How to Market Effectively

    Article

    CONTENT TYPE: Article | TOPIC: None

    It might not be easy to acquire customers through email, but it can be done. But only if it's done right.