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  • 'Switch: How to Change Things When Change Is Hard'

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni reviews the latest book by Chip and Dan Heath, "Switch: How to Change Things When Change Is Hard."

  • 7 Key Steps to Turning Your Big Idea Into a Big Success

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you're passionate about something and you have an idea that just won't go away, now is the time to explore it and to make something remarkable happen. Here are seven key steps you can take to ensure your great idea becomes a success.

  • The Promises and Pitfalls of Translating Marketing Content

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    When you're marketing to global audiences, your messages must be accurate, concise, and targeted to establish consumer trust and brand loyalty. Satisfied customers often result in repeat purchases and increased return on investment (ROI). That is where translating marketing content comes into play, ensuring that messages are properly conveyed to various global audiences.

  • Shopper Marketing—So What's Keeping You?

    Article

    CONTENT TYPE: Article | TOPIC: None

    In today's consumer-goods industry, manufacturers and retailers alike are recognizing the value of developing an integrated understanding of the consumer and the shopper. Combining the voice of the shopper into brand and category plans is rapidly becoming a cost of entry for successful trading relationships.

  • The Key to Effective Advertising? Use Analytics to Make It Personal

    Article

    CONTENT TYPE: Article | TOPIC: None

    Analytics are especially useful in the burgeoning field of interactive ads delivered to shoppers' smartphones and other portable devices. The immediacy of those ads—their ability to spark impulse purchases—can be very powerful. But to be successful, they must be personalized—the right ad aimed at the right customer at the right moment.

  • More TVs Than People per Home, Drama Rules Primetime

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Americans now have on average 2.93 TV sets per household, up from 2.86 in 2009—the largest year-over-year increase since 2006, according to Nielsen's latest Television Audience Report. Although the US total population continues to increase, the number of people per TV home has held steady at 2.5, which means there are more TVs at home than people.

  • Small Biz Confidence Improving, Owners Going Social

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    America's small businesses are becoming more optimistic about the economy: The Discover Small Business Watch, a monthly index on the pulse of small business owners, increased to 85.1 in April 2010, up 9.4 points from March and back to levels registered at the start of the year, Discover reported.

  • How Can Your Organization Plan for Political Boycotts?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Elaine Fogel discusses how Arizona businesses have been affected by the state's new anti-immigration law. How can marketers, business owners and managers plan for such a thing as a political boycott?

  • Twitter Catches Up With Facebook in Awareness

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The number of US consumers who say they are aware of Twitter has surged to 87% in 2010, up from 26% a year earlier; but despite that near-ubiquitous awareness, just 7% of the population—approximately 17 million Americans—use Twitter, according to a survey from Edison Research and Arbitron.

  • Online Video Viewing Up 11% in March

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 31.2 billion videos were delivered to US Internet users in March 2010, up 11.0% from 28.1 billion in February, and 180.2 million people watched online videos in during the month, up 3.4% from 174.2 million in the previous month, according to comScore data.

  • The Future of Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Chaney discusses the future of email marketing.

  • Business Tech Buyers Up Social Media Use

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Technology buyers are aggressively adopting social technologies to help them make business decisions—most often using new social channels to complement traditional decision-making approaches and information sources, according to a survey from Forrester.

  • Comfortable Speaking About Statistics?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Barsch discusses the importance of understanding numbers, especially statistics, in business.

  • Is McDonald’s a Bad Egg or Good Egg?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Or is the fast food giant just plain laying an egg? Lots of controversy has accompanied the company’s recent decision not to use eggs from cage-free chickens for its Egg McMuffin and other breakfast The U.S. Humane Society asked McDonald’s to take of its egg-laying hens out of cages that are smaller than a sheet of

  • Small Biz Owners Optimistic About Future, Resilient

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Although one-half (52%) of small business owners say their business's economic situation is worse than it was 12 months earlier, almost three-quarters (73%) are optimistic about the future of their businesses, according to a February survey from Pitney Bowes.

  • 'Facebook' Top Search Term in March

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    "Facebook" was the top search term in the US across three major search engines—Google, Yahoo, and Bing—in the four weeks ended March 27, 2010, according to Experian Hitwise.

  • Why Small Businesses Fail on the Web

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Abe Mezrich shares the latest video of Marketing Obsessions and why small businesses fail on the Web.

  • Best Place to Get an Email Budget in 2010: Steal It

    Article

    CONTENT TYPE: Article | TOPIC: None

    Email marketing is not forecast to grow a lot this year, but there is still an opportunity to grow the channel investment by tying contribution back to business goals.

  • Business Leaders Embracing Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media is here to stay: Though many business leaders say social media is somewhat "over-hyped," 63% disagree with the idea that it's a marketing fad and over 80% say social media tools can provide a valuable way to monitor and engage with customers, according to a survey from SmartBrief.

  • Websites Fail to Protect Consumers From Fraud

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most consumer-facing websites (92%) in the US fail to fully protect their visitors from online fraud, even as growing numbers of businesses continue to deploy online safety measures, according to the Online Trust Alliance (OTA). Among the 1,200 domains of leading companies analyzed, only 8% earned a spot on the OTA Online Safety 2010 Honor Roll.