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The hospital gown has been around for centuries. It's no news that the ill-fitting, dignity-stealing flimsy covering clearly needs an The problem is, the way products are designed and redesigned needs an over-haul as well. In the case of this hospital gown, The Wall Street journal, in this , outlines the ill-fated 2.5 year process that

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If anybody missed it, a few days before Earth Day last month, Pepsico FritoLay gave an interesting glimpse into its new packaging for its SunChips brand in a splash of TV ads. An empty SunChips bag slowly deteriorates on the ground before the viewer's eyes. The biodegradable bag is SunChips will be packaging its healthier-for-you snacks

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Takeaways on a speech by Dr Vijay Govindarajan speaker at the World Innovation When you visualize your strategic plans visualize your plans in 3 Box 1 - Managing the Box 2 - Forgetting the Box 3 - Creating the Most organizations over focus on Box 1! And strategy is really about Box 2 and Box Strategy

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A business can easily charge more when a person super-sizes their meal. Yet it's not so easy for companies that charge more due to a person's size. And a company can charge higher fees for users needing more bandwidth when hosting multiple Web sites. But it becomes very tricky when a company scales its prices according

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The first few months of 2009 have already been tumultuous for reputations. So what can be done? Below, some of the findings of that online-reputation study as they relate to seven realities of managing online reputation in today's world—and some solutions to strengthen your reputation in the months ahead.

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For decades, the prevailing wisdom was that nonprofits should learn from for-profit enterprises how to become "more businesslike." Many nonprofits thus embraced best practices in branding, marketing, service delivery, money management, and leadership. They have also learned how to keep different business models running simultaneously. To be successful in all these endeavors has required nonprofits to develop approaches and skills—particularly in communication and branding—that (surprise!) for-profits can now learn from.

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Capturing the experiences of your most successful customers not only boosts your credibility but also educates buyers and shows them the payoff of your solutions. Here are 25 ways to use customer success stories in your sales and marketing to increase buyers' trust.

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Today's buyer is in control. This transition means that our sales teams are no longer required as a conduit of information. Industry websites, vendor sites, blogs, social media, and search all make the required information readily available and, by doing so, leave the sales representative out of the room. As a result, it's impossible for the sales rep to read a buyer's physical body language to understand what aspects of a message are of interest and determine whether the prospect wants to move forward. Marketing teams must therefore instead read a buyer's digital body language—his or her Web activities, email responses, search activities, and engagements in events and demos—to understand what messages are working.

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Companies are still struggling to determine social media ROI. There are some quantifiable metrics that are being used to determine ROI such as keyword rankings, site traffic, conversion rates, sales, etc. However we're still missing a piece of the The reason why it's difficult for a lot of companies to calculate their social media ROI actually

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As China slowly transforms its economy from dependence on exports to one driven by consumers, the emphasis will shift to retail sales. Indeed, with nearly $9 trillion lost in Western stock and housing markets since 2008, the world urgently needs a new consumer. Marketers–will the Chinese middle class be the next battle ground for your products

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Notes from a speech by Paul Saffo, Professor from Stamford University, the opening speaker at the World Innovation Any interesting change looks like an S curve .... except in Silicon Valley where it looks like a hockey stick The ghost behind the S curve is Moore's law .... i.e. the number of circuits that could fit

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By Mark Ivey Sometimes I walk away from a conference with as many questions as answers. Such was the case at last week's Inbound Marketing in SF. Great speakers, great content, great ideas-- an idea-fest for social media types like me. But after the two day session ended, I couldn't help but Why is this so

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Frozen food is a gamble if ever there was one. Sometimes you luck out and lunch is a 5-minute microwaveable miracle. And other times? You kick yourself for being so easily seduced by the scrumptious images on the package– since the product inside tastes less like those pictures and far more like the cardboard box it