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We were sitting at our favorite restaurant bar, Frescos, on a typical packed Friday night. It's always a great place to enjoy Happy Hour and conversation with the always-friendly patrons. Normally, I avoid asking typical networking questions, such as what do you or where do you because most of us are trying to wind down and

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Social Media, as we all know, has gotten a TON of hype in the last few years. But with the hype, has come a lot of misconceptions about the tools. In many cases, I think that companies are focused too much on the tools themselves, and not realizing that these are simply new channels that allow

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Some weeks ago I was contacted by Ann Handley, Chief Content Officer here at MarketingProfs, who said she needed a "handyman" to assist her with her blog. Of course, I was happy to The term "handyman" morphed into an even more descriptive one that subsequently led to Ann extending an invitation to blog here as the

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"Meshugana" is a Yiddish noun for a crazy person. Full of crap. That's how Gary Vaynerchuk described himself as the Digital Mixer lunch keynoter today. The highlight of day two of the MarketingProfs conference, Vaynerchuk told us that word-of-mouth is changing. Spend time in social media space and our friends and fans will build our "Position

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I'm at the MarketingProfs Digital Mixer in Phoenix, where Arianna Huffington just completed her lunch keynote entitled, "Changing the Brave New World of the 'New How Technology is Changing the Way We Think, Learn, Play, Work and Vote." Before I continue, let me say what a dynamic and brilliant woman she is. The Huffington Post has

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Here are some key takeaways from a session on keyword research at the MarketingProfs Digital Marketing Don't assume you know the correct keywords to optimize your You want customers, not visitors, to your site, so discover how your target market searches for your One way to do this is to ask front-line employees what words and

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Our session on what customers think about your email campaigns began with an interesting graph noting that 21 percent of people report permission-based email as spam. Here are the reasons they hit that dreaded 43 percent -- sender name or email 38 percent -- email 35 percent -- subject 20 percent -- I do not 13

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Rohit –one of my favorite bloggers–kicked off our Digital Marketing Mixer with his advice for getting the most ROI out of a Have a Tell your story in a few brief words–Bhargava's is that "personality matters." How do you describe yourself during a 30-second Meet your rockstars. Sometimes it's tough–they might disappear right after they finish

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Normally email and profit don't go in the same sentence at least in the minds of most B2B marketers .... but actually they Everything has a cost associated with it and email is no exception .... so this podcast focuses on how much lift in revenues and profits you can get out of your email program

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As one of the original employees, Guy Kawasaki is well-known as an entrepreneur in the technology and internet space. More recently, he's become a publisher, too, founding the rumor reporting site in 2007 (it was purchased in June by NowPublic) and most recently, , an aggregator of "all the top" sites on the web grouped by

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A in Advertising Age put forth an interesting re-branding proposition. The "Tampa Bay Rays Get a P&G-Style Makeover," caught my eye. After all, it focuses on pro sports as well as brand revitalization. What's not to Of course it helps that the Tampa Bay team has an in-house marketing guru, former Procter & Gamble brand manager,

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Paul Barsch, Marketing Director at Teradata, the business intelligence and data warehousing firm, is responsible for coordinating services engineering teams to define, build, and bring new offers to market. A self-described "information junkie" with over 15 years in marketing for information technology and consulting firms, Paul challenges all marketers to bring value to their organizations by taking the analytical path to understanding customers.

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While mobile marketing can be invasive on its own, integration with the larger marketing campaign mix and proper tracking of customer response can ensure that customers are drawn in, rather than turned off, by mobile messages. The mobile medium has achieved staying power as a gateway for marketers to reach customers in motion. For example, SMS can serve as the initial point of contact with customers, with the intention to drive the customer somewhere (to a store, kiosk, Web site, and so on).

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A customer-focused approach to marketing communications applies whether you're a property manager renting out high-end vacation homes in Maine to wealthy residents of NYC, or an international high-tech company providing support to clients who rely on an enterprisewide accounting software. No matter what you sell or to whom, by framing your marketing message from the customer's point of view first—not yours—you'll craft much more targeted copy: customer-centric copy.

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The good news: More of your customers can read your email messages on their smartphones now, instead of waiting until they get back to a computer. The bad news: The email that looks so great on your PC may look like a garbled mess on the phone. These HTML cross-platform optimization tips can make your message render better on both PC and mobile phone.

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Looking for a creative way to market your home? I received a call from a local NBC affiliate producer 12 ) asking for an on-air interview. He was looking for a response to a story about a Buckeye, Arizona homeowner wanting to raffle her home as a All the homeowner needed was a nonprofit to work

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Environmental concerns are not new and Green IT efforts are gaining ground at many companies, both big and small. Of course, Green IT are available to companies, but what else can businesses do to become more green? BearingPoint is searching for some new thinking on the We launched a contest on Facebook to gather the 'wisdom

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A survey of 600+ members conducted this past week reveals that the majority of marketers have already started adjusting plans and budgets for 2009 as a result of the financial The MarketingProfs survey raises two important But first, some details from our * The majority of marketers are already making changes to plans and budgets as

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Don't get me I love with all my heart and soul. But this week, it started to get in the Earlier this week, I spent a day at the New Media . The event itself was a the content was solid, and I met , , and cemented a few ," meaningful interactions I had with

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Have you ever wondered about the real people who run the biggest corporate blogs? We're sitting down with a few to get their thoughts about the broader issues and landscape of social media at the corporate Today's Q&A is with Lindsay , Public Relations and Social Media Manager for Describe the key social media efforts at