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  • Five Marketing-Accountability Resolutions for 2011

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing accountability was a key topic of the last decade, and as 2011 kicks off—it looks like that's not going to change. Learn the five marketing-accountability resolutions that will improve marketing measurement and performance as you start your new year.

  • As Android Surges, Smartphone Market Heats Up

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google's Android mobile operating system (OS) is rapidly gaining market share in the US—particularly among new smartphone buyers—though it hasn't overtaken Apple's iOS, according to a report from The Nielsen Company.

  • How to Handle a Negative Comment on Your Blog

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Drew McLellan shares how he handled the rants of an angry person reacting to being mentioned negatively in a blog comment box.

  • Honor Thy Content: The Five Commandments of Editorial Excellence

    Article

    CONTENT TYPE: Article | TOPIC: None

    Like it or not, your content is constantly battling through the daily avalanche of contemporary media to reach its intended audience. Learn The Five Commandments of Editorial Excellence and conquer your content.

  • Online Generation Gap Shrinking: Still, Millennials Rule

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though the adoption of emerging Web activities such as social media is still dominated by Millennials, older generations are making sharp gains, according to Pew Research. Moreover, key Internet activities such as email and search are becoming more uniformly popular across all age groups.

  • 6 Words That Describe 2010

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni describes 2010 with six words then explains their significance for businesses last year.

  • Personal Branding Trends: The Top 11 for 2011

    Article

    CONTENT TYPE: Article | TOPIC: None

    Staying ahead of personal-branding trends will keep you visible and vital in your marketing career. Learn these 11 personal-branding trends for 2011, and let your brand take center stage.

  • Online Video Now Playing in the C-Suite

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Online video is becoming more important as a source of business information and as a driver of work-related buying decisions among today's senior executives: 83% are watching more online video today than they were a year earlier and 65% say they have visited a vendor's website after watching a work-related video, according to a survey from Forbes Insights.

  • Act Your Shoe Size, Not Your Age: 3 Ways to Market Smaller in 2011

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs chief content officer and blogger Ann Handley shares tips from Greg Verdino's book "microMARKETING" and how businesses benefit by acting small.

  • Six Ways Organic Search Can Make You Smarter About Your Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    In an Internet business environment that expects immediate results, online marketers have overlooked the power of SEO, or organic search, as a top revenue-generating channel. It can also teach you how to run your business in a smarter way.

  • Affluent Gen-Y Hooked on Social Media, Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Digital media is trouncing traditional channels among up-and-coming Millennials: 81% of affluent Gen-Y adults use Facebook every day—roughly double the number who read newspaper content (45%) or watch TV (44%) daily, according to a new study by L2. Moreover, 45% of such consumers read at least one blog every day.

  • A Quick Chat With Digital Marketing Forum Speaker Jeffrey Cohen

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Megan Leap chats with Digital Marketing Forum Speaker Jeffrey Cohen about the most important metric for marketers to measure in 2011.

  • Who's Paying for Content? And What Are They Buying?: The Newest Pew Internet Research Report

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Veronica Maria Jarski shares the highlights of The Paying for Content report from Pew Internet Research.

  • Facebook Top Search Term in 2010 (and Top Website, Too)

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Facebook was the top-searched term overall in 2010—as it was in 2009—accounting for 2.11% of all searches, according to an Experian Hitwise analysis of the top 1,000 search terms for 2010. Moreover, Facebook was the top-visited website (for the first time) in 2010, accounting for 8.93% of all US visits, Experian found.

  • Give It Away, Give It Away Now

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Alan Belniak asks: What do you give for free? If nothing, you need to find something. It can convince customers that you're worth it.

  • Embrace CRO & Create a Better Website

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger, Andrew Follett (founder of ConceptFeedback) offers a 3-step plan for using conversion rate optimization to build a better website.

  • Senior Execs More Optimistic About Business Improving

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than one-half of senior executives (56%) say they are optimistic about business prospects in their industries over the next six months, up 11 percentage points from the 45% who said so a year earlier, according to a survey from Doremus and The Financial Times.

  • Why 'Social Proof' Matters in Your Social-Marketing Success

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    When it comes to social marketing, there's power in numbers. Our thoughts and behavior patterns are shaped by the opinions and actions of others, especially those we know and respect. Find out how to grab and keep their attention by using "social proof."

  • Job-Market Secrets: How to Build Your Network in 12 Days

    Article

    CONTENT TYPE: Article | TOPIC: None

    Networking is the best job-search method and generates more than 80% of new hires. Constantly nurturing your relationships and strategically developing new contacts puts you on the inside track to plum job leads. Learn how to flesh out your network in just 12 days with these job-market secrets.

  • The Rise of Cloud Marketing: Empowering Marketing Innovation and Creating Massive Efficiencies

    Article

    CONTENT TYPE: Article | TOPIC: None

    Cloud computing is a transformative technology that is expected to have a revolutionary impact on the business of marketing. Learn how you can gain a competitive advantage using the three platforms of cloud computing.