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CONTENT TYPE: Chart | TOPIC: Social Media Marketing

The number of business reporting malware and spam attacks by cybercriminals on popular social networks rose sharply during 2009, posing a risk to users and the companies they work for, according to a report from Sophos.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Social media is not just for the young: 33% of online adults are Conversationalists—i.e., they post status updates at least once a week to social websites such as Facebook and Twitter—according to a study from Forrester Research.

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Mobile couponing is still in its early stages, yet nearly two-thirds (66%) of younger adults (age 18-34) who own a mobile phone say they are at least somewhat likely to try receiving and redeeming bar-coded coupons via their mobile phones, compared with 46% of all adults who say the same, according to a survey from Honeywell.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

With users numbering in the hundreds of millions, Facebook is fast becoming an important online news-content provider: In January 2010, it accounted for 3.5% of upstream visits to sites in the News and Media category, surpassing Google News, which accounted for 1.39% of visits, according to Hitwise Intelligence.

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Nearly two-thirds (62%) of US consumers have HDTVs in their home, and another 12% are looking to purchase one within the next two years, bringing the potential market penetration to nearly three out of four households (74%) in the US, according to a new study from ORC.

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Americans love their music: 72% of consumers surveyed consider themselves passionate about music,* and one-third (33%) say they "would give anything" to meet their music idols, according to a recent survey from Synovate.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Just two hours after Apple's January 27 announcement of the much-anticipated iPad, 71% of circulated tweets analyzed were favorable toward the iPad, up 21 percentage points from the 50% favorability recorded two hours before the announcement, according to a study from Attensity.

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Nearly one in five (19.8%) of permissioned commercial emails failed to reach US and Canadian subscribers during the second half of 2009, a slight improvement from the 20.7% recorded in the first half of the year, according to a new study from Return Path.

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Though most companies (75%) say mobile marketing is at least somewhat important to their marketing plans this year, many are still unsure about its practicality and ROI: 32% of marketers and business professionals cite not knowing how to make a business case as their biggest impediment to executing a mobile marketing campaign, and 29% cite the lack of clear analytics to measure ROI, according to a survey from R2integrated.

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Consumers are using the Web more than ever to research insurance policies and request quotes: Searches containing the term "life insurance" grew to a record high of 16.6 million queries in 2009, up 15% from the previous year, according to a study from comScore.

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Newspaper websites attracted an average monthly unique audience of 72 million visitors in the fourth quarter of 2009––37% of all Internet users––according to the Newspaper Association of America (NAA).

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

YouTube was the top Twitter conversation topic in the business category in early January 2010, followed by Facebook, and Google, according to a study from Sysomos.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Consumers spent an average 5.6 hours on social networking sites like Facebook and Twitter in December 2009, up 82% from the same time last year, when users were spending just under 3.1 hours on social sites, according to a 10-country* study by The Nielsen Company.

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Across all major search engines, the top 10 search terms containing "Haiti relief" accounted for nearly half of the 679 search terms containing "Haiti relief," which itself was the top term, accounting for 12.16% of searches for the four weeks ended January 23, 2010, according to Hitwise Search Intelligence.