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  • 2010 In Social Media

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/2010preds2.jpg

  • Social Network Ad Spend Takes Back Seat

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US Spending on paid social network advertising is forecast to reach $1.3 billion in 2010, a 7.1% increase from the estimate of $1.2 billion for 2009––but a decline of 4 percentage points as a share of worldwide spending, according to research from eMarketer.

  • Employers to Hire Cautiously in 2010

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Encouraging news about the economy may be easing fears of employers, as 20% of companies plan to add full-time permanent employees in 2010, up from 14% last year, according to a recent study from CareerBuilder.

  • The Stuff of 2009: The Most-Read, Most Downloaded, Most Watched at MarketingProfs

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    You know that saying about how you can't understand where you're going unless you understand where you've been? That's the reason we've pulled together this list of the top stories of 2009.

  • How Brands Are Becoming the Media (and Why Your Brand Should Probably Do the Same)

    Article

    CONTENT TYPE: Article | TOPIC: None

    The hottest trend in brand marketing right now is the very thing that has fueled traditional advertising's ongoing evolution: Brands are bypassing traditional media outlets in favor of creating their own private media platforms. That's right, brands are becoming the media.

  • Ten Ways to Drive Consumer Action With Online Video

    Article

    CONTENT TYPE: Article | TOPIC: None

    There's no question that online video is fast becoming a favorite of Internet users around the world. But the hit-or-miss nature of viral video, the brand quality considerations of user-generated content, and the general disdain for television commercials online have left marketers wondering, "How do I make video work for me?"

  • Five Ways to Build Trust—and Tipping Points for Choice

    Article

    CONTENT TYPE: Article | TOPIC: None

    A column by noted coach and businessman Harvey Mackay contended that trust is the most important word in business. It made the point that people buy from people, not from companies. To help build trust, start with the following five steps.

  • Stick With Store Brands Or Go Back to National Brands? That Is The Question.

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/genericvsbrand.jpg

  • 2009 Holiday E-tail Sales Up 5%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Online US holiday spending from November 1 through Christmas Eve 2009 reached $27 billion, a 5% increase over the same period a year earlier, according to comScore. Consumer electronics led among product categories, recording sales growth of 20% over 2008 levels.

  • Top Facebook Status Trends of 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    During 2009, nearly a hundred million words a day were posted in status updates on Facebook—well over a thousand per second during peak times and up by a factor of four from the previous year, according to Facebook's Data Team. In addition, Farmville became the most talked-about application in status updates during 2009 and now boasts over 72 million monthly active users.

  • Online Ad Spending to Recover in 2010

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though US online advertising is forecast to decline 4.6% in 2009––the first drop since 2002––the recovering economy, combined with basic structural changes in how marketers and the public use media, will lead to growth in early 2010, according to eMarketer.

  • Guest Post: How One Savvy Nonprofit Is Leveraging Social Media (Even During the Great Recession)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/nonprofitsm.jpg

  • Restaurants Are Obvious Choice To Engage In Social Media

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/smrest.jpg

  • Restaurants Are Obvious Choices To Engage In Social Media

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/smrest.jpg

  • Business Leaders Value Sales, Marketing Data Most

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Accurate and timely decision-making is a key component of creating competitive advantage, yet only 3% of business leaders describe their companies as "experts" in using business data to drive better decisions, and only 27% agree that their company makes better, faster decisions than their main competitors, according to a survey by the Economist Intelligence Unit.

  • Coupon, Incentive, Retail Site Traffic Jumps

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Traffic to retail sites surged in November as Americans began their online holiday shopping, according to comScore. Motivated by free shipping, price cuts, and discounts, consumers drove high traffic volume to online coupon and incentive sites as shoppers scoured the Web for money-saving opportunities.

  • Consumers Uninformed About Value of HDTVs

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Amid a continuing disparity between HDTV set ownership and HD service adoption, 14 million US households report owning HDTV sets but not subscribing to an HD programming service, according to a study by Frank N. Magid Associates. That disparity signals opportunities for operators to grow their HDTV ownership base and programming customers, Magid said.

  • Social Media Dreamin': The 2009 Edition

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/smdream.jpg

  • Peter Shankman: Email, Social Tools, Musings on a Web 2.0 Washing Machine

    Video

    CONTENT TYPE: Video | TOPIC: None

    In a fun but informative short video, Ann Handley talks with PR guru/gadfly Peter Shankman about how he turned a natural gift for schmoozing into a successful business, why his company's email is "the ultimate forwardable email," and what the latest tools do and don't mean for marketers.

  • Consumer Confidence Up Again in Dec.

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The Conference Board Consumer Confidence Index, which had increased in November, rose again in December and now stands at 52.9 (1985=100), up from 50.6 in November, according to the Conference Board's Consumer Confidence Survey.