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  • Emerging Consumer Values: Why Brands Must Adjust

    Article

    CONTENT TYPE: Article | TOPIC: None

    Consumer trends come and go. What else is new? Plenty. We're living in an unprecedented era when several critical elements—consumers' rising debt, higher costs for basic necessities, low savings rates, shrinking assets, and a growing awareness of environmental issues—have gradually come together in a perfect storm. How can marketers respond?

  • Online Lead Generation: A Good Way to Sell a Lead—but No Way to Sell a Car

    Article

    CONTENT TYPE: Article | TOPIC: None

    The Internet was expected to dramatically change the way we buy and sell new cars by offering consumers better information and the opportunity to be in control of the process, and, by extension, giving dealers a more effective, targeted channel for finding buyers. But what's emerged instead is quite different. It's a system based on withholding the main thing consumers want—a bottom-line price quote—and turning the request for that quote into a commodity for sale.

  • Use Surveys to Get Close to Your Customers

    Article

    CONTENT TYPE: Article | TOPIC: None

    We all know that it costs less to keep a current customer than it does to acquire a new one. As budgets continue to be pinched and resources diminish, businesses would do well to stop looking at past and future customers, and focus some love and attention on the customers they already have.

  • Top 15 Music Sites, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Yahoo's Y! Music was the top music-related website in July, ahead of playlist-sharing site ProjectPlaylist and lyrics-database Metro Lyrics.

  • Car Wars

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/bigcarlittlecar.jpg

  • Using Social Media to Deepen Customer Relations

    Article

    CONTENT TYPE: Article | TOPIC: None

    An obvious win for companies looking to jump into social media is in the customer support area. As more and more customers voice their opinions online, the choice is not if you should be responding using social media, but when are you going to start I recently saw figures from Josh Bernoff of Forrester Research that

  • Consumer Complaints: US, Canada in Top 10 Worldwide

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly four in 10 (38%) people worldwide complained about a product or service in the past year, according to a recent survey of consumers in 23 nations.

  • Top 15 Health and Medical Sites, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    WebMD, CaringBridge and RightHealth were the top-visited health and medical websites in July, according to Hitwise data.

  • Tweet This: Why You Should Read Twitterville

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/ShelIsrael.jpg

  • Top 15 Government Websites, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    State lottery websites figured prominently among the top government websites in July, as did federal-level sites such as that of FAFSA (Free Application for Federal Student Aid) and the Social Security Administration's.

  • Woofer, the Anti-Twitter, Launched

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This dog can't hunt, but it sure can woof: Woofer, which calls itself an "homage to Twitter," is a new "macroblogging" site that requires each post be a minimum of 1,400 characters, reports Jon Brodkin on Network World, in contrast to Twitter's maximum of 140 characters.

  • Ten Basic Steps To an Easy AND Effective Crisis Plan

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/crisismgmt1.jpg

  • Twitter Does Not Have an Out of Office Feature

    Article

    CONTENT TYPE: Article | TOPIC: None

    At a recent Social Media event we got to talking about the Motrin social media . One of the threads that jumped out at me was the part about the mommies who responded happen to really speak out late on a Friday night. And by Sunday, Motrin has responded and removed the ads that started the

  • Advertisers, Consumers Disagree About Ads, Media, Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers and advertisers largely disagree about the effectiveness of many types of ads, as well as in their assessments of Internet advertising and Twitter, despite some areas of agreement, finds a recent survey by LinkedIn Research Network/Harris Poll.

  • Methods to Systematically Reduce Customer Choice

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/onlinedating.jpg

  • Top 15 Entertainment Websites, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    YouTube was far and away the most-visited online entertainment venue in July, alone accounting for as many visits as the next 11 websites in the top 15 in the entertainment category, according to Hitwise data.

  • Consumer Confidence Bounces Back in August

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The Conference Board Consumer Confidence Index, which had retreated in July, rebounded in August and now stands at 54.1 (1985=100), up from 47.4 in July, The Conference Board reported.

  • Help! I Have Social Media Rejection Syndrome!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/rejected.jpg

  • Back to School with 2.0

    Article

    CONTENT TYPE: Article | TOPIC: None

    Interesting article in a recent issue of Brandweek. Call It Back to School " highlights a shift in back to school marketing by JC Penney, OfficeMax and Staples. These three major retailers for kids' back to school needs have allocated heavily into social media campaigns, according to the article, by "reasoning that's where their target customer

  • Top 15 Community-Related Websites, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    CaringBridge—a nonprofit web service that connects people during a critical illness, treatment, or recovery—was by far the most-visited website in July in the "Community" category, followed by the Animal Rescue Site, according to Hitwise.