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  • Five Ways Facebook Can Get You Fired!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Can your social media activities cost you your job? You bet they can, and it's my mission to show you how to avoid that You are about to see a number of real-life case studies about Facebook. These people are not actors or anything I dreamed up .... they are real people whose lives changed based

  • 20% of Commercial Emails Not Delivered

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As the global recession grinds on, marketers continue to turn to email marketing to drive sales. But those efforts often confront email-deliverability obstacles: In the US and Canada, more than 20% of commercial email doesn't reach subscribers' inboxes.

  • Top 15 Community-Related Search Terms, June 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The top community-related search terms in June were led by "freecycle," "aarp," and "ymca." The top 15 terms deal mostly with nonprofit and charitable organizations.

  • Thinking Of Shifting All Of Your Advertising Online? Not So Fast...

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/annoyed-woman.jpg

  • Top 15 Computers & Internet Industry Sites, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The websites of search giant Google, social-media leader Facebook, and Yahoo's email service topped the list of websites in the computers & Internet industry in July, according to Hitwise.

  • Have You Cleaned Your Computer?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/Clean.jpg

  • How to Get Great WOM: Get the 'Little Simple Things' Right Before They Turn Into 'Big Ugly Things'

    Article

    CONTENT TYPE: Article | TOPIC: None

    We who work in Social Media and Word of Mouth Marketing tend to complexify matters that should be really simple. Here's the simplest way you can generate terrific get the "little simple things" right before they turn into "big ugly Scenario Imagine spending a great deal of money with a particular vendor. When your service comes

  • Five Essential Strategies for Measuring Marketing Effectiveness

    Article

    CONTENT TYPE: Article | TOPIC: None

    To drive response and determine the appropriate marketing mix in this new digital paradigm, marketers must adopt a fresh approach to understand how to influence prospects and customers. By doing so, marketers can maximize marketing spend and generate stronger return on investment.

  • Brand-Building: The Limits of Engagement

    Article

    CONTENT TYPE: Article | TOPIC: None

    Suppose you learned that most of your brand's buyers are switchers: that only 15% of your customers are highly loyal to your brand and account for maybe half of sales. The harsh reality is that that's a typical pattern for many grocery brands. So how do you build a marketing plan to support the other half of your sales—the half that comes from buyers who are not really loyal to your brand?

  • How to Survive the Tough Times, Personally and Professionally

    Article

    CONTENT TYPE: Article | TOPIC: None

    There's no one-size-fits-all solution to survival during challenging times. But there are some strategies that will help no matter what situation you and your business are in.

  • Software Sales: How to Do More With Less

    Article

    CONTENT TYPE: Article | TOPIC: None

    "Do more with less." That is the challenge for software marketers today: to get better results from their marketing programs on increasingly smaller budgets. It's important for software marketers to analyze the effectiveness of their programs and determine their return on investment (ROI), because a careful look will reveal that some methods produce better returns than others.

  • Social-Media ROI Elusive: MarketingProfs Poll

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Social media measurement is top of mind among marketers surveyed in an informal poll by MarketingProfs: 47% of respondents say social media measurement is important to them.

  • The Perfect Pitch Isn't a Template, It's a Timeline

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/PRTimeline.jpg

  • Hey Marketer: When Was the Last Time You Talked with a Customer?

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's an odd dynamic I see in play today–in today's ever connected environment marketers tell me they feel even more removed from direct customer As a former sale person, I used to schedule "ride-along" time with my sales team just to get out on sales calls and hear how we position ourselves in front of the

  • Social Media Users Profiled

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketers continue to grapple with effectively allocating media in a changing consumer-controlled marketplace in which social media is a growing force. But who are these consumers using social media, what are their social-media usage patterns, and do they actually buy anything?

  • Ad Spending Share by Medium, May 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Television—Network, Cable, and Local—accounts for the vast majority of ad spending according to the latest adspend-share data from Nielsen.

  • 19 Things Social Media Consultants or Agencies Can't Teach You

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/19.jpg

  • Tweens Are Very Brand Savvy - Have We Created Brand Brats?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Tweens 8-12 are responsible for $40 billion annually in spending power! They probably know more about current brands than they do about history, current events, or civics. But, at what expense? Have marketers created Brand Just ask parents of tweens today, and I'll bet you'll hear a saga. Marketers have done such a good job that

  • Cost Per Advocate - the New CPA Model!

    Article

    CONTENT TYPE: Article | TOPIC: None

    In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing because of things like Facebook Connect. And if we start to move to Advocacy Based Marketing (ABM) then perhaps a new measurement–the Cost per Advocate model will need to be Cost per Acquisition (the old CPA) has been around since

  • The Moneyball-itzation of Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/moneyball_3.jpg