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  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • 10 Tips for Becoming an AI-First B2B Marketer

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Go beyond content generation and use AI to transform your B2B marketing workflows, teams, and customer engagement. In this free webinar, you'll discover 10 ways to incorporate an AI-first approach for increased efficiency, measurable revenue impact, and a competitive advantage. Sponsored by Omnibound.ai.

  • How to Use AI to Personalize Customer Marketing at Scale

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Personalizing client-facing assets at scale while keeping your brand voice might burn out your team and sacrifice quality. In this hands-on session, Erika Heald teaches you how to equip AI with the same guidance you'd give a new team member. You'll learn how to maintain a consistent brand voice at scale.

  • Responsible Use of AI in Persona Development

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Can we trust what AI tells us about our customers? Join Phoenix Harvey to discover her research-informed method for building and validating buyer personas. You'll leave with personas that are both strategic and authentic by blending human judgment and insight with generative AI.

  • Email Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Email Marketing

    What's working now in email marketing? What successes can you repeat? And how can you land more emails in recipients' inboxes? Get the answers and more at our Email Marketing Friday Forum. Three email marketing experts give you their best tips and tactics to boost your email marketing performance. Sponsored by ZeroBounce.

  • Authentic Storytelling With AI: Balancing Efficiency and Creativity

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    B2B storytelling is a powerful way to connect with customers, simplify complexity, and build trust. In this opening keynote, Pam Didner reveals how to balance AI's capabilities with your human touch to keep your storytelling efficient, authentic, and true to your brand voice in every campaign.

  • Why the Outcomes Era Is a Win for the Top of the Funnel: Connecting Brand-Building to Sales

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    The outcomes era is transforming marketing by linking brand-building efforts to measurable sales outcomes through transaction data, creating shared accountability across teams. Read more.

  • What Grade Do Marketers Give Their Social Media Efforts?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    What grade do marketers give their organization's social media efforts? What are their biggest social media challenges? What do they think are the key drivers of social media success?

  • The State of B2B Public Relations: Top Tactics and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    What are the most effective PR tactics for B2B firms? What are the biggest challenges they face with their PR programs?

  • The Most Popular Social Platforms Among Age Groups [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Which social media platform is the most popular with various age groups? To find out, researchers looked at publicly available global data from a range of sources.

  • Four Proven Ways to Overcome the Email Deliverability Challenge

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Email sender requirements by Google and Yahoo have changed the rules for marketers. Learn how to restore sender reputation, reduce blocks, and improve inbox placement for your email campaigns. Read more.

  • Generative AI Has Entered the 'Run' Phase of Marketing Adoption

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Generative AI is no longer a side tool for B2B marketers; it's transforming creative workflows, media planning, and marketing strategy across industries. Read more.

  • The Rise of Workplace 'AI Atrophy' and 'Antisocial AI' [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic covers insights from a recent survey related to what the researchers call "AI atrophy" (increasing reliance on AI) and "antisocial AI" (turning to AI over teammates) in the workplace.

  • SMBs' Biggest Frustrations With Marketing Right Now

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    SMB decision-makers say their biggest current marketing challenge is not knowing what's working, according to recent research.

  • The Curiosity Advantage: How to Fuel Creativity and Drive Business Impact

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Explore how curiosity drives creativity, collaboration, and innovation in marketing, helping teams generate more resonant ideas and impactful campaigns. Read more.

  • Why Your Brand Is a Business Asset Worth Protecting

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Management

    Protect your brand from costly disputes with trademarks, copyrights, and LLC formation. Learn proactive steps to secure your identity and build long-term trust. Read more.

  • How AI Will Affect Jobs and Why B2B Marketers Should Care

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI is transforming jobs and redefining careers. Discover how automation creates new opportunities, demands reskilling, and reshapes the workforce of tomorrow. Read more.

  • Blogging Benchmarks for 2025: Word Count and Frequency Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Fewer content marketers are publishing long blog posts, but those that do are seeing stronger results, according to recent research.

  • The 40 Brands People Feel Most Intimately Connected To [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Disney, Netflix, and Apple are the major brands that Americans feel most intimately connected to, according to recent research.

  • Mindfulness for Marketers

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Career Development

    Join us for September's four-week live cohort. Learn how mindfulness can help you develop a healthier relationship with your thoughts and emotions.