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  • Smartphone Use Surges 60%, Android Gains Ground

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    CONTENT TYPE: Chart | TOPIC: None

    Some 63.2 million Americans owned smartphones in the three-month period ended December 2010, up 60% from a year earlier, according to data from comScore MobiLens. RIM led the smartphone platform ranking with 31.6% of US market share, while second-ranked Google accounted for 28.7%, up 34.1% from the three-month period ended September.

  • #MPForum: What Happened in Austin Isn't Staying in Austin

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Veronica Maria Jarski recaps the Digital Marketing Forum 2011 and highlights, both during the event and continuing online via Twitter.

  • Make Your Next Tradeshow a 'Qualified' Success

    Article

    CONTENT TYPE: Article | TOPIC: None

    Tradeshows remain one of the most effective ways to market your brand. But it's essential to understand who your key targets are—and aren't. Implementing a well-thought-out engagement strategy will lead to qualified customers and increased event ROI.

  • Super Bowl Ads: Which Brands Created Social Buzz?

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    CONTENT TYPE: Chart | TOPIC: None

    Among 255,431 social media conversations focused on Super Bowl ads, Volkswagen, Doritos, Pepsi, Groupon, and Motorola were the top 5 advertisers, garnering the most social media mentions from December 1, 2010 to February 6, 2011, according to a study by Alterian. Microblogs, (e.g., Twitter) were the top media source, comprising more than two-thirds of such conversations.

  • How Far Should Charities Go to Protect Their Brands?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Elaine Fogel discusses the angst about pink ribbons and brands for breast cancer awareness.

  • Five B2B Trends in Content, Social Media in 2011

    Article

    CONTENT TYPE: Article | TOPIC: None

    As an editor and marketer, I think about how to translate marketing ideas into actionable steps. But sometimes it's good to take stock of the bigger picture. Here are some big trends I see shaping B2B marketing in 2011.

  • Android Dethrones Blackberry in Mobile Entertainment Content

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    CONTENT TYPE: Chart | TOPIC: None

    Google's Android operating system (OS) accounted for 40% of smartphone visits to Myxer's mobile content site in December 2010, up from 12% a year earlier, toppling the once unshakable BlackBerry from its leadership position for the first time, according to a report by Myxer.

  • #MPForum: Speakers Aneta Hall and Lucy Hackman Offer 5 Tips to Maximize the Impact of Social Media on Your Event

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Jesse Noyes offers 5 steps for using social media at an event, as shared by Digital Marketing Forum speakers Aneta Hall & Lucy Hackman.

  • #MPForum: Speaker Mike Wesch Draws the Connection Between Media & How We See Ourselves

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Jesse Noyes shares the main theme of anthropologist and Digital Marketing Forum speaker Mike Wesch's luncheon keynote about self-identy.

  • #MPForum: Speaker Cam Balzer Describes Geek Love to a T & Why Passion for Your Product Matters

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Veronica Maria Jarski shares highlights from the keynote speech by vice president of Marketing at Threadless, Cam Balzer.

  • #MPForum: Video Highlights From Day 2

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    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Jesse Noyes shares DMF highlights featuring Jay Baer, Amber Naslund, C.C. Chapman, and MarketingProfs chief content officer, Ann Handley.

  • #MPForum: Speakers Dig Deep In the Heart of Facebook

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Jesse Noyes shares Facebook insights from business superstars Adam Brown, Ekaterina Walter, Frank Eliason, and Kyle Flaherty.

  • Five Steps to Interactive Marketing Success With Behavioral Analytics

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many organizations struggle to capture, organize, and effectively act on Web data to drive marketing programs. Here is a five-step path to help marketers develop their capabilities and expand the use of Web analytics to deriving behavioral-insights that fuel interactive marketing.

  • Brands With Most Online Impact: Apple and Google

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    CONTENT TYPE: Chart | TOPIC: None

    The Apple and Google brands had the most significant impact online in the fourth quarter of 2010, generating "impact values" of $941.5 million and $875.8 million, respectively, based on high volumes of online media buzz and social media conversation, according to a study by General Sentiment that assigns a dollar value to a brand's online exposure.

  • 2 Reasons Why We Root for Underdogs ... and One Reason Not To

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Stephen Denny shares the latest research about underdog brand biographies from Professor Anat Keinan at Harvard.

  • #MPForum: Speaker Lisa Horner Shares 4 Main Tips for Wrangling With Webinars

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Jesse Noyes shares four key elements about webinars from Lisa Horner learned at #MPForum (Digital Marketing Forum).

  • #MPForum: Speaker Stephanie Miller Serves Up Tips for Adding Flavor & Focus to Your Email Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Veronica Maria Jarski shares takeaways from Stephanie Miller's session about email marketing at the Digital Marketing Forum (#MPForum).

  • 4 Ways to Capture Me & Make Me a Buyer Forever

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Steve Woodruff compares marketing with chess because you must capture something to win: interest, affection, self-interest & imagination.

  • Why Your B2B Website Needs Social Interaction

    Article

    CONTENT TYPE: Article | TOPIC: None

    If your idea of giving your website a social life entails having a "follow us on Facebook" link on your homepage, you might want to take a second look at your analytics. Learn why and how B2B marketers should socialize better on the Web and boost results.

  • Mobile App Users Click on Ads Mostly by Mistake

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    CONTENT TYPE: Chart | TOPIC: None

    Nearly one-half of mobile apps users (47%) say when using apps, they click or tap on ads more often by mistake than on purpose, suggesting that click rates may not be the best measurement of mobile ad effectiveness, according to a survey from Pontiflex.