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  • The Limitations of B2B Email Marketing Benchmarks

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    External benchmarks can distort assessments of your email performance. Learn how best to use external benchmarks along with internal benchmarks to make informed, strategic decisions for improved outcomes. Read more.

  • The Remarkable Growth of Reddit's Ad Revenue

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Reddit's global advertising revenue is projected to grow 50% year over year in 2025, according to recent research.

  • AI and the Future of B2B Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Some 97% of B2B marketing leaders say they're excited about incorporating AI into their strategies, according to recent research.

  • How Americans Use Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Some 43% of Americans consume content on social media without interacting (liking, commenting, etc.) or creating their own posts, according to recent research.

  • Turning Engagement Into ROI: Why B2B Marketers Are Getting Serious About QR Codes at Events

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B marketers are making QR codes a core part of their event strategy to capture data, qualify leads, and boost pipeline growth. Learn how. Read more.

  • B2B Email Marketing Benchmarks and How to Use Them

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Performance benchmarks can be useful, but it's critical to understand their limitations. Chad White shares real-world B2B email marketing benchmarks from different industries, revealing insights on campaign-centric metrics, and ways to stay focused on the metrics that are most important to your business.

  • Account Manager vs. Project Manager: Bridging Two Key Roles Behind Every Successful Project

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Account manager and project manager roles both differ and converge. Discover where responsibilities overlap and how aligning roles can improve communication, clarity, and results. Read more.

  • Three Major Disconnects Between Enterprise CMOs and CEOs

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    CMOs and CEOs at enterprise companies are increasingly disconnected over the definition of marketing, comfort with modern marketing, and measuring marketing impact, according to recent research.

  • A Revenue Playbook for the Changing B2B Buyer Journey

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Explore how to navigate longer, complex B2B buyer journeys and improve revenue through Sales and Marketing alignment, data-driven insights, and regional strategies. Read more.

  • How Generative AI Is Impacting Search Behavior

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research.

  • Six LinkedIn Tips for Creatives [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    LinkedIn can be a powerful tool for creatives to attract new job opportunities, showcase interesting work, and grow audiences.

  • From Data to Dollars: 5 Ways to Use Feedback to Drive Revenue

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Customer Experience

    Brands that listen to customer feedback become market leaders. Discover five proven ways to find what drives your customers, ideas for your marketing team to respond to in real-time, and tactics that use feedback to make smart, customer-pleasing decisions that drive revenue. Sponsored by SurveyMonkey.

  • How Tech, Especially AI, Is Transforming Enterprise IT Networks [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    A major IT infrastructure shift is underway, with technologies like AI assistants and agents transforming what businesses need from their IT networks.

  • How to Build a Scalable B2B Content Engine With AI: A Marketer's Guide

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Learn how to build a modular, repeatable B2B content workflow using AI—without sacrificing brand voice, consistency, or strategy. Read more.

  • Mastering Email Automation for Scalable Growth

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

    Deliver the right message at the right time and drive meaningful conversions with automation! With real-world examples of what works today, Naomi West shows you how to build and optimize automations that nurture subscribers, trigger timely emails, and scale customer communication with impact and efficiency.

  • B2B Enterprise Marketing Budget Trends for 2025

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year?

  • Data-Driven CRO: How to A/B-Test Like a Pro Without Wasting Ad Budget

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Learn how to run structured A/B tests that support CRO and minimize wasted spend with data-driven hypotheses and segment-specific strategies. Read more.

  • How to Build a Trusted B2B Brand in an AI-First World

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    B2B buyers trust peers more than polished marketing. Learn how to rebuild credibility and stand out in an AI-saturated landscape. Read more.

  • What Are TikTok Brand Consideration Ads? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic covers TikTok's new campaign objective, which is designed to help brands grow their mid-funnel audience pool based on high-intent behaviors on the social media platform.

  • The Changing Interests and Social Media Habits of 12-15-Year-Olds

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than those age 12-15 did in 2021, and less interest in computers, the environment, and the news.