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Here are the highlights of a Panel at the Media Convergence * Jeff Hayzlett .... Chief Business Development Officer, Eastman * Russ Klein .... President Global Marketing Strategy, Burger * Nicholas Utton .... CMO, E-Trade Role of the CMO faces evolution and reinvention unlike any of the peers of the What the CMO role mean to

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Running a corporate social media program doesn't always mean "start a blog." It starts with listening to the conversation that already exists about your brand, and responding to comments in other blogs or on Have you ever wondered about the real people who run the biggest social media programs? We're sitting down with a few to

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Mathematical modeling is helping companies across the globe forecast more accurately, optimize supply chains, assess risk, and keep customers from churning to competitors. However, recent market conditions (i.e. credit crisis) have shown that while models can provide an "air of certainty", solely relying on them for complex decision making can be very costly. Under what circumstances

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Wow, talk about green branding, transparency, cause-related marketing, and providing value. After exploring the Show the World What's campaign by Seventh , I'm in real awe of their efforts. The website consists of the following Create A List the ingredients that define who you are, select a tree shape, and watch it come to life. The

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This is from John Strattion, EVP and CMO of Verizon Communications, in his keynote speech at the Media Convergence Audience fragmentation has made media planning a much more complex process .... $70B TV, $33B magazines, $28B newspapers, $11B radio, $18B internet, $4B outdoor (US Ad spending Since 1985 the number of channels has grown 6X ....

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Eight years ago, in the spring of 2000, a company I co-founded called ClickZ held a two-day on email marketing at the Charles Hotel in Cambridge, MA. This guy from Yahoo, Seth , had just written a book called Permission , and email as a marketing strategy was shiny-new and ripe with exciting (This was, of

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Free is not a benefit. It's a feature. We think it's a benefit because we know what we offer has value. It benefits from our experience and it's designed to get someone to act on something. Yet our prospects and users have not discovered any of that This is a reprise of a we had at

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Every once and a while you meet someone who inspires you to elevate your game to a whole new level and for me Doug Simon is that I first met Doug on a panel speaking about Web Video and he invited me to do a vlog with him. Candidly I have wanted to use more video

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The burgeoning online marketing industry has produced a veritable treasure trove of technologies and their associated tools to support your efforts. With this cache of options comes the need to be accurate in your selection, making sure the tool matches the objective.

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Marketing executives and entrepreneurs alike have rushed to China in the last decade. Yet, today, India offers an excellent, although somewhat misunderstood, alternative. Here are some myths (and realities) about tapping the potential of this country of 1.1 billion.

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Retailers have been aggressively planning their holiday marketing strategies for months. In these stressful economic times, it is more important than ever to build messages that resonate with your audience. Like retailers, nonprofits should be thinking about how they can tell their story and leverage the holiday season. In this article, we'll discuss some techniques that nonprofits can use to bolster revenue and solicit support from members through email and online tactics.

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In 2003, the Controlling the Assault of Non-Solicited Pornography And Marketing Act (CAN-SPAM Act) became law. It was a big step toward cleaning up the "Wild West" of email marketing. Continuing that clean-up, earlier this year the Federal Trade Commission (FTC) modified the act, allowing email marketers to use their "accurately registered post office box or private mailbox" instead of a "valid physical postal address" in their emails. The CAN-SPAM act, however, has not changed much over the years and should be followed not only because it is the law but also because it will make you a better email marketer.

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We were sitting at our favorite restaurant bar, Frescos, on a typical packed Friday night. It's always a great place to enjoy Happy Hour and conversation with the always-friendly patrons. Normally, I avoid asking typical networking questions, such as what do you or where do you because most of us are trying to wind down and

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Social Media, as we all know, has gotten a TON of hype in the last few years. But with the hype, has come a lot of misconceptions about the tools. In many cases, I think that companies are focused too much on the tools themselves, and not realizing that these are simply new channels that allow

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Some weeks ago I was contacted by Ann Handley, Chief Content Officer here at MarketingProfs, who said she needed a "handyman" to assist her with her blog. Of course, I was happy to The term "handyman" morphed into an even more descriptive one that subsequently led to Ann extending an invitation to blog here as the

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"Meshugana" is a Yiddish noun for a crazy person. Full of crap. That's how Gary Vaynerchuk described himself as the Digital Mixer lunch keynoter today. The highlight of day two of the MarketingProfs conference, Vaynerchuk told us that word-of-mouth is changing. Spend time in social media space and our friends and fans will build our "Position

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I'm at the MarketingProfs Digital Mixer in Phoenix, where Arianna Huffington just completed her lunch keynote entitled, "Changing the Brave New World of the 'New How Technology is Changing the Way We Think, Learn, Play, Work and Vote." Before I continue, let me say what a dynamic and brilliant woman she is. The Huffington Post has

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Here are some key takeaways from a session on keyword research at the MarketingProfs Digital Marketing Don't assume you know the correct keywords to optimize your You want customers, not visitors, to your site, so discover how your target market searches for your One way to do this is to ask front-line employees what words and

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Our session on what customers think about your email campaigns began with an interesting graph noting that 21 percent of people report permission-based email as spam. Here are the reasons they hit that dreaded 43 percent -- sender name or email 38 percent -- email 35 percent -- subject 20 percent -- I do not 13

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Rohit –one of my favorite bloggers–kicked off our Digital Marketing Mixer with his advice for getting the most ROI out of a Have a Tell your story in a few brief words–Bhargava's is that "personality matters." How do you describe yourself during a 30-second Meet your rockstars. Sometimes it's tough–they might disappear right after they finish