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  • Presentations 201: Stay Within Your Time Limit

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Paul Barsch discusses the importance of staying within your time limit for presentations.

  • Senior Marketers Rethinking Customer Engagement

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As customers take a more active role in brand conversations, engagement is fast becoming a critical strategy and metric for marketers, but many CMOs and other senior marketing executives are struggling to formulate successful engagement strategies that have measurable impact, according to a survey from Forbes Insights.

  • B2B Marketers Satisfied With Twitter, Await Revenue

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Fully one-half (52%) of B2B marketers say they are satisfied with their return on investment (ROI) in Twitter—and among those who attribute direct sales to Twitter, that satisfaction level is 66%, according to a survey from BtoB Online.

  • Consumers Want Print Magazines, but Also Relevance

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite major shifts in the publishing world—including dramatic declines in print ad revenues and numerous closures of print publications—consumers still want to read print magazines: 92% say they plan to stick to print; and when given the choice of print, e-reader, or online delivery, 90% still prefer print, according to a survey from the CMO council.

  • Pantene Gets to the Root of the Problem

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses Pantene's latest major refresh and the importance of innovation.

  • Social Media Passion Index: Golf Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers love the Callaway Golf Company—and are more passionate it than for any other golf brand in the US, according to the NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities.

  • Facebook Grows, Others Stagnate; Interaction Levels Steady

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most social networking sites have lost active users in the past six months, but Facebook has bucked that trend, a new study finds. Eight out of ten active social media users (80%) have an account on Facebook, up from 71% six months earlier, and among them 54% visit Facebook at least once a day, according to a survey from Performics, conducted by ROI Research.

  • How About Making Customer Service More Social?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Christine Whittemore discusses the importance of providing good customer service.

  • Average Value of Facebook Fan: $136.38

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers who are Facebook fans are more valuable to brands: On average, Facebook fans spend $71.84 more per year on brands they are fans of than consumers who are not fans, and they are 28% more likely than non-fans to continue using that brand, according to a study by Syncapse.

  • Social Media Popular Among Older Americans

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social networking is not just for the young: 27% of Americans age 50+ say they now use social media websites, with Facebook the most popular—used by 23% of adults age 50+—according to a survey from AARP.

  • Twitter 101: Seven Tips for Effective Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    To be an effective marketer on Twitter, you must first stop thinking like one... because marketing on Twitter requires a shift in your mindset: Twitter is all about simple conversations; you can't use press releases, marketing copy, or other one-way communication tactics and expect results.

  • Video—Personal Branding's Killer App

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's hard to stand out. There are myriad other marketing professionals with seemingly similar credentials and experience. Yet differentiation is key to your success. How do you cut through the clutter and get people interested in who you are and what you have to offer?

  • Effective Customer Listening Requires More Than Keywords

    Article

    CONTENT TYPE: Article | TOPIC: None

    Is it your job to listen to and analyze social-media messages and direct customer feedback about your product, brand, or service? Effective listening and insights analysis allow you to track not just the volume but also the meaning of online conversations across a complex web of consumer-interaction channels.

  • Creating a Unique Mobile Experience With iPad—Which Industry Will Be First?

    Article

    CONTENT TYPE: Article | TOPIC: None

    The iPad has the potential to provide an all-in-one tablet that people are going to use everywhere—on their couch, while on vacation, and from all the places in between. No doubt brands are salivating at the chance to use the device to connect with consumers. Since many are hitching their wagons to the device—how can you, as a marketer, take advantage of the iPad?

  • Why Are You Doing What You're Doing?

    Article

    CONTENT TYPE: Article | TOPIC: None

    President of MarketingProfs, Roy Young, offers advice about the importance of knowing why you do the things you do.

  • Adoption of New Media Formats Soaring

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumer adoption of new media formats has increased at double- and triple-digit rates in the past two years, as technologies such as high-definition TV, digital video recorders, and the Internet create higher quality and more convenient viewing experiences for consumers, according to Nielsen's latest Three Screen Report.

  • Cloud Computing to Dominate by 2020

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most technology experts and highly engaged Internet users (71%) say cloud computing will become more dominant than the desktop in the next decade—creating an environment in which people work via mobile and Web-based applications (such as Facebook and Google Docs) more than desktop software—according to a study by Elon University and the Pew Research Center.

  • Give Your Customers a Good Show

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Williams share the philosophy of a good show from his Disney days and asks you to consider how you make sure you put on a good show.

  • Social Media Users Want to Rant, Influence

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly two-thirds (64%) of online consumers use social media, and among them over one-third (34%) say they have used social media as an outlet to rant or rave about a company, brand, or product, according to a Harris Poll.

  • Most Americans Wake Up to Email

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly six in ten online consumers (58%) say they start their day by checking email, whereas 20% head straight to search engine sites and 11% check in with Facebook, according to a study by ExactTarget.