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Some say that to relax, good presenters visualize the audience naked. But in fact, great speakers strip for their audiences.

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ere are five ways you can ensure you are prepared to offer true integration to your clients.

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Each metric you measure should be vetted in light of its reliability, validity, sensitivity, responsiveness, cost/benefit, comprehension, and balance. Yeah, we know. Putting each of your metrics through the paces may not seem exciting. But it is those measures that are the basis for any objective you set.

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etadata is wholly misunderstood. Editors and writers tend to look at it as a technical issue. Technical people look for a software solution. In fact, both are wrong.

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Are your customers so loyal that they will stick with you through thick and thin?

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Is the search engine Google the operating system of the Internet? That's what Nick believes, and he says it has a lot of implications for branding. In his view, companies must place a great deal more attention on search engine marketing than they do now.

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Is tricking people to open a direct mail piece or email is a good way to start a relationship with a prospective customer?

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Tough times call for bold decisions. You slash prices to get a grip on global sales, yes? Actually...no.

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Successful teasers draw on the basic principles of direct response marketing as well as good journalism. And they throw in a little sex, to boot!

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Like many small organizations, the web's strategic advantage to this business just crept up on them -- they didn't plan it, it just grew that way. They woke up one day and realized that their web site had become critically important. But is a relaunch always the best option?

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At a time when so many businesses have lost their way and are struggling simply to survive, it’s instructive to look at the ones that are making it and learn from them.

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When it comes to market positioning, there is a Golden Rule: A strong position is one that already exists. Identifying the inherent qualities of a product and then trying to determine which positions to adopt based on those qualities, is like drilling a round hole and then searching for a peg that fits it.

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Are you going to help your users find what they are looking for quickly and easily, or not?

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Most companies seem to blithely ignore one set of metrics -- their customers’ feelings.

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If your company has a Web site, Mitch has some news for you: He visited your Web site and it looks like crap. He can’t use it. Worse yet, it may not even appear in his browser at all.

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If blogs are changing the way individuals publish on the Internet, so, too, can they change the way businesses interact with their clients and customers.

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Strong brands have something in common -- they all exhibit the “three Cs” of branding. Does your brand pass the Three C Test?

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Marketing can play a critical role in improving loyalty with the customers your company wants to keep. In fact, there are three specific areas where marketing can have a significant impact.

CONTENT TYPE: Article | TOPIC: Writing

Here are 10 rules for writing effective web content.

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Do you know what to look for in a search company? Here’s some advice for the selection process.