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Harris Interactive just released it's 9th Annual of the 60 most visible US companies. Their of consumers say the reputation of corporate America is "poor," but consumers will buy, recommend and invest in companies that concentrate on building their corporate What are those building ? More than emotional social workplace financial How do you measure ?

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While most people think of public relations as media relations, there are times when either you can't reach your audience through print, broadcast or the Internet, or you need to supplement your media program. That's when you need to think about face-to-face marketing—placing clients directly in front of targeted audiences through informational events structured around their interests. This strategy works well for consumer markets (think cooking demonstrations in grocery stores, hospital-sponsored health fairs, and hotel-sponsored bridal expos). It also works well for B2B companies like construction companies, law firms, or consultancies—businesses that want to showcase the expertise of their management team.

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B2B sales happen over a period of several months as trust builds between the prospect and the seller. Webinars may be used not just to bring new leads in the door but also to move existing leads through the pipeline to a final contract. Rather than a one-hit approach, you need to determine where webinars fit into the overall sales cycle.

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What does "best practices" in Marketing Operations look like, and how do industry-leading companies operate and integrate this highly valuable function? Marketing Operations Partners recently polled more than 80 marketing leaders to find out.

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Long-term, lifecycle emails train a customer into becoming a better one, and they enhance the relationship between customer and company. It's sometimes hard to sell to the finance group that lifecycle emails work. And now, with trends going toward social networks and word-of-mouth networking, how do lifecycle emails compete? Here are three techniques you can use effectively to fight the good fight.

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Lately I've been seeing a troubling trend on some blogs, and especially on Twitter. What I'm noticing is that some well-known and established players in the social media space are using these tools not as ways to interact and be "social," but instead as channels to "broadcast" the media they are This has always been somewhat

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What is it with the British? They have a monopoly on great humor. This must-see video clip is for all you creative types out there - the writers, producers, bloggers, artists, designers, etc. Trust me; you'll get a kick out of this One of my company designers sent this to me. Thank you, Michelle Lydon of

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I am a stickler for marketing and sales results. Everything we do should be measured, including our social media and social networking efforts. If what we do doesn't return ROI, we should stop doing it. Of course, to measure ROI, it must first be defined. I define ROI by asking the following Do our marketing Create

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Ever wondered what the "rhythm" of your city looks like? In cities like Rome and New York, aggregated real-time data from mobile providers is helping government officials monitor traffic flows, efficiently utilize transportation networks, and even plan for large-scale events helping to improve overall "citizen satisfaction." Is real-time data visualization coming to a city near The

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Ever notice how life lessons come when and where you least expect them? Sometimes, the best insights really do emerge, and the person becomes more engaged, when a negative (I could never do that!) transforms into a positive (I had no idea it would be that It's the same when you are learning about marketing to

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Classically marketers have always been protective of their content locking them up in PDFs and then putting a registration page in front of them. This behavior is known to have a 1 in 10 download rate, which isn't bad by marketing standards. But on the flip side, that means there is a leakage Studies have shown

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Entrepreneurialism is alive and well in America. Just ask Tom Szaky, the founder of . His big a commercialized liquid plant food made from biological waste–or as Szaky calls it "worm poop," in reused soda bottles from school recycling programs (after making donations for Cleaning the bottles, slapping homey labels on them, and fitting them with

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There's been lots of great buzz about the MarketingProfs B2B Driving Sales forum. Matt , Greg , Jayne , Amanda , Kirk , Lewis , and " Robert shared the love on their own (If I didn't mention you here, please add your link The pretty girl at the dance last week seemed to be social

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Moving to the U.S. has certainly required adjustments on my part. One major thing I've noticed is the difference in sexual attitudes in the American advertising world. What is "no big deal" in Europe or Canada, is totally taboo in the U.S. Take this hilarious TV spot from the U.K. for example... If you find frontal

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It should come as no surprise that the online gaming market is exploding. In fact, last year online gaming attracted 28 percent of the total worldwide online -- almost 217 million For a long time gamers were thought of as young guys with glasses and zits playing for 14 hours a day but all that has

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What's this new buzzword "TransPromo" all about? The term is heard more and more frequently in industry circles today, at conferences, trade shows, and even in boardrooms. So just what is TransPromo?

CONTENT TYPE: Article | TOPIC: Marketing Strategy

The "need" for differentiation is so well accepted, it's considered simplistic to even make the case for differentiation. Why make a case for something everyone already knows? I disagree. Put some further thought in it. Most everything I've read and heard about differentiation is wrong. I suspect the same is true for you.

CONTENT TYPE: Article | TOPIC: Writing

All email marketing managers search for ways to grow their subscription files, and many options and opportunities exist to grow subscription files organically. Unfortunately, some email marketers still rely on purchasing permission-based lists as a means to increase their email file. By doing so, however, they settle for a quick fix that really does not result in a stable, viable, and cost-effective file. The saying "Good things come to those who wait" applies to smart email marketing managers who appreciate the logic and process of growing their subscription file organically, over time, with well-developed marketing efforts.

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There are countless ways to get into the game with Social Media. Check out these few sample Social Media tools and see how they can be used effectively and efficiently.

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Sometimes you just have to ask a question and see where it takes you. Twitter started off with the same premise. What are you doing? Eliciting a variety of responses and prompting a banal moment-by-moment commentary before the community kicked-in and reshaped Twitter's reason for But while I have a great affinity with it is feeling