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  • Facebook Brand Fans More Likely to Recommend, Buy Products

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly six in ten (56%) Facebook users who "like" brands on the social networking site say they are more likely to recommend a brand to friends after becoming a fan, compared with one-third (36%) of brand fans who say they're not likely to do so, according to a study by Constant Contact and Chadwick Martin Bailey.

  • Neither by Snow Nor Rain: Shining Customer Service Amid the Storm

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Alan Belniak's vacation was overtaken by a storm, yet amid the safety preparations, shining customer service from a local market helped his mood.

  • Customer Advocacy and the New Purchase Funnel

    Article

    CONTENT TYPE: Article | TOPIC: None

    President Obama's 2008 presidential campaign was successful because he created and mobilized advocates. Brands can apply that winning strategy, too—if they invest in and drive customer advocacy programs.

  • Search Rankings: Google Grabs 64.8% in August

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google Sites led the US explicit core search market in August 2011 with 64.8% of search queries conducted, followed by Yahoo Sites with 16.3% and Microsoft Sites with 14.7%, according to data from comScore.

  • Putting Content in Context

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    MarketingProfs blogger and chief content officer Ann Handle shares concerns about what happens when Content World attendees return to their daily routines and how they can keep the content fires burning.

  • Email Creative: Standing Out From the Crowd

    Article

    CONTENT TYPE: Article | TOPIC: None

    With email inboxes more crowded than ever, your message's successful arrival in the recipient's inbox is half the battle. The second half of that battle is standing out from the crowd. Here are three tips that'll help you get noticed.

  • The Five Rules of Great Radio: Rule 5 [Video]

    Video

    CONTENT TYPE: Video | TOPIC: None

    You and two friends have spent the last three hours climbing up the edge of a giant pizza crust. Finally reaching the top, you look out over the vast plain of pepperoni and green peppers. The aroma causes you to lose your balance and tumble down into a pool of warm, tangy tomato sauce.

  • Social Media, Gaming, Email Top Online Destinations

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social networks and blogs now reach 80% of online adults in the US and together account for nearly one-quarter (22.5%) of the time Americans spend online, according to a report from Nielsen. That makes social media the top online category in the US, followed by online gaming, email, portals, search, and instant messaging.

  • 5 Reasons to Get Excited About Search Marketing School

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger and MPU marketing specialist Matt Snodgrass is thrilled about the upcoming MPU course, Search Marketing School, and offers 5 reasons why.

  • Five Ways to Quickly Build Backlinks (and Get Relevant Traffic)

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you're a small business, building backlinks to your website can be an effective way to gain traffic and increase revenue—no matter what your industry. Here are five ways to kick off your link-building with ease.

  • US Ad Spending Up 3.2% in First Half of 2011

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    CONTENT TYPE: Chart | TOPIC: None

    Total measured advertising expenditures reached $71.5 billion in the first six months of 2011, up 3.2% from the same period one year earlier, according to data released Kantar Media. Spending growth eased slightly during the second quarter, reaching $36.5 billion, up 2.8% from a year earlier.

  • How Do You Market to Pessimistic Consumers?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses the recent findings of a Research Brief study and the pessimistic outlook of consumers.

  • Life After 'Like': How to Mobilize Your Loyal Audience Into an Army of Active Influencers

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Online marketers have a dirty little secret. They've got no idea what to do once they've earned enough social media "likes" to reach their goals. Here are five ways to turn those fans and followers into brand advocates.

  • Women on Facebook Click Ads More, Younger Adults 'Like' More

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    When viewing Facebook ads that offer a "like" button, nearly equal proportions of men and women directly click the "like" button, but more women than men click on the ad itself. Younger adults, meanwhile, are more likely than older counterparts to directly click the ad's "like" button, whereas older adults are more likely to click on the ad itself.

  • How Digital Customer Behavior Is Changing Brand Management

    Article

    CONTENT TYPE: Article | TOPIC: None

    More than ever before, brands today are shaped by customer experiences—including those online. Create positive digital experiences with these four tips that'll help you effectively build and manage your brand online.

  • M-Commerce Taking Comparison Shopping to a New Level

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    CONTENT TYPE: Chart | TOPIC: None

    Mobile commerce has become widespread in the US: 80% of smartphone owners say they have used their devices to help make buying decisions in the past year and two-thirds have made a purchase with their phone, according to a study by LEK Consulting. Moreover, mobile shopping apps are giving on-the-go consumers new ways to compare prices across stores and channels—and the added impetus to seek out the best deals.

  • The Bard & Marketing: 4 Lessons From the Oregon Shakespeare Festival

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Mimi Sells attended the Oregon Shakespeare Festival and learned four valuable marketing (and customer service) lessons from her time with the Bard.

  • What's New With the New Rules of Marketing and PR?

    Article

    CONTENT TYPE: Article | TOPIC: None

    To keep up with the ever-changing world of marketing, you've got to roll with the punches. As marketing channels emerge and evolve, so should your ideas, strategies, and metrics.

  • Microblogging, Social Networking Still Growing Worldwide

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Penetration levels of microblogging and social networking continue to grow worldwide, driven by increased adoption in emerging countries; but as the Web has evolved, Internet users have moved toward consuming and transmitting content rather than producing it themselves, according to Wave 5 of the GlobalWebIndex by Trendstream.

  • How to Get Your Senior Team Excited About Your Content Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Corey O'Loughlin provides a step-by-step plan for tackling the concerns of your senior team regarding content marketing. You'll learn exactly how to approach them!