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  • LinkedIn Video Ads: 4 Tips for Boosting Engagement [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    This infographic from LinkedIn explores how to create effective video campaigns on the professional social network.

  • 10 Tips for Becoming an AI-First B2B Marketer

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Go beyond content generation and use AI to transform your B2B marketing workflows, teams, and customer engagement. In this free webinar, you'll discover 10 ways to incorporate an AI-first approach for increased efficiency, measurable revenue impact, and a competitive advantage. Sponsored by Omnibound.ai.

  • How AI Is Driving a Huge Organizational Paradigm Shift [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic explores how artificial intelligence is bringing about the largest organizational paradigm shift for businesses since the Industrial and Digital Revolutions.

  • How AI Is Rewriting the B2B Buyer Journey and What Marketers Can Do About It

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Artificial Intelligence

    AI is transforming how B2B buyers discover your products and services. This article explains how AEO, experimentation, and full-funnel precision can help marketers stay visible and competitive. Read more.

  • Generative AI Is Changing How We Think About Customer Experience & Support

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Generative AI can enhance speed, personalization, and consistency in customer experience—but only when guided by human judgment, empathy, and trust. Read more.

  • How to Use AI to Personalize Customer Marketing at Scale

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Personalizing client-facing assets at scale while keeping your brand voice might burn out your team and sacrifice quality. In this hands-on session, Erika Heald teaches you how to equip AI with the same guidance you'd give a new team member. You'll learn how to maintain a consistent brand voice at scale.

  • How Journalists Feel About the Use of AI by PR Professionals

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    Some 44% of journalists say they have a negative view of the use of AI by PR pros to craft press releases and pitches, 12% have a positive view, and 38% are neutral.

  • Beyond Last-Click: Attribution Models That Actually Reflect Modern Customer Journeys

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Last-click attribution overlooks key interactions that influence B2B buying decisions. Explore other attribution models to understand how various channels contribute to conversions and ROI. Read more.

  • Your Guide to Driving Engagement Through Events

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Event Marketing

    People are more likely to trust products, businesses, and services from a brand they've directly interacted with. Which is why events, when done right, can be your best source for qualified leads. Discover novel ways to boost engagement and the data analytical role of AI in this free e-book. Sponsored by Cvent.

  • Why CX Can't Be a Project: Build Seamless Experiences Into the DNA of Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Modern CX success depends on eliminating friction and applying AI strategically to scale. Learn how to balance automation and fundamentals to build seamless customer experiences that drive growth. Read more.

  • Is AI Effective for Editing Blog Content?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Marketers are increasingly turning to AI to edit their blog content, and they're finding AI to be as effective as a team of human editors, according to recent research.

  • What Drives Customer Loyalty? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Which brand touchpoints do people say they find most engaging, and what drives them to make repeat purchases from brands?

  • The 40 Brands US Customers Feel Most Loyalty Toward [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    Amazon, Google, and Microsoft are the major brands that customers in the United States say they feel the most loyalty toward in 2025, according to recent research.

  • From Reach to Relevance: How B2B Marketers Are Rewriting the Advertising Playbook

    Article

    CONTENT TYPE: Article | TOPIC: None

    AI is redefining B2B advertising and delivering measurable outcomes by connecting creativity, agility, and data intelligence to deliver what modern buyers expect. Read more.

  • Responsible Use of AI in Persona Development

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Can we trust what AI tells us about our customers? Join Phoenix Harvey to discover her research-informed method for building and validating buyer personas. You'll leave with personas that are both strategic and authentic by blending human judgment and insight with generative AI.

  • If AI Can't Find You, Neither Can Your Customers: How AI Is Changing the Rules of Brand Discovery

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI-powered discovery tools are replacing traditional search, forcing marketers to rethink visibility. Learn how to optimize for AI and ensure your brand remains discoverable. Read more.

  • The Top Challenges SMB Marketers Face With A/B-Testing

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Marketers who work for SMBs say the top challenges they face with A/B-testing are a lack of resources and an inability to get statistically significant results because of too little traffic, according to recent research.

  • The Incredible Scale of Ad Market Dominance by Alphabet, Meta, Amazon

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Alphabet, Amazon, and Meta now draw over half of global ad spend outside China, and they are forecast to account for the bulk of ad market growth this year, according to recent research from WARC.

  • How Young Professionals Use TikTok When Job-Hunting [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Half of young professionals say they've used TikTok to get job search or career advice, and 12% say they've landed a job because of something they learned on the social platform, according to a recent survey.

  • Making AI Actually Work: A CMO's Guide to Scaling AI Across the Organization

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI adoption often stalls at experimentation. Discover how CMOs can scale marketing impact and achieve measurable ROI across teams. Read more.