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  • Performance Branding in B2B

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Philip Kotler ("the father of modern marketing") and co-author Waldemar Pfoertsch argue that "performance branding" is reshaping B2B marketing by linking brand identity to measurable business results. Read more.

  • The Secret to Successful Employee-Advocacy Posts on LinkedIn

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    If employees make even small changes to the content they share on LinkedIn from their employers, they can have a big positive impact on engagement, according to recent research.

  • Where AI Gets Its Facts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Reddit is the most cited source of information by popular AI-powered search and research tools like ChatGPT, according to recent research.

  • Marketing Planning Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    Time flies when you're having fun! And as we approach the start of Q4, it's time to start thinking about planning for next year. Join us at the Marketing Planning Friday Forum for three expert-led sessions that will set you up for success in 2026. Sponsored by Cvent.

  • Adtech's Publisher-First Era: How SSPs Must Adapt to Survive

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Adtech faces a reset as SSPs must demonstrate real value. Publishers demand transparency, performance, and partnership over volume and empty promises. Read more.

  • What Is 'Unbossing'? And Do Workers Want It? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    "Unbossing" is a movement that seeks to shift decion-making from a hierarchical leadership structure to a decentralized, collaborative structure.

  • 7 Categories for AI Use Cases

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    You're already using AI to generate and repurpose content. But are you using it to find and target ICPs, gather prospect data from LinkedIn, or build a marketing plan? In this session, Christopher S. Penn reveals seven B2B use cases made possible with beyond-the-basics AI techniques.

  • What Stops Marketers From Getting the Most Out of Data?

    Chart

    CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

    Marketers say the biggest roadblock they face with regard to getting the most value out of their data is disconnected platforms, according to recent research.

  • Why B2B Brands Should Stop Selling—and Start Teaching

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B buyers face complex decisions and long cycles. Education-led marketing builds trust by offering clarity, insight, and real value. Position your brand as a trusted guide. Read more.

  • How Marketers Can Avoid AI-Powered Communication Mistakes

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    B2B marketers are adopting AI at record speed, but success requires human oversight, brand alignment, and clear strategy. Learn how to balance efficiency with authenticity. Read more.

  • Is AI Hurting Early-Career Employment in the US?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Has the rise of AI tools coincided with changes in employment levels in the United States? Specifically, have the employment levels of younger workers in AI-exposed fields been affected?

  • Benefits and Challenges of Branded Podcasts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    What are the motivations for and the benefits and challenges of branded podcasts? Why have some business owners held off on launching their own podcasts?

  • A Guide for Your Omnichannel Analytics Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    This infographic looks at the key steps you'll need to take to develop an omnichannel analytics strategy and covers some major do's and don'ts.

  • Why Every Marketing Team Needs Cultural Intelligence and a Multicultural Mindset

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Explore how a multicultural marketing mindset and cultural intelligence can drive business growth, helping brands connect authentically in an interconnected, borderless marketplace. In the process, you'll be future-proofing your career. Read more.

  • AI 101: Marketing AI Prompting Basics

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Effective AI prompting is an in-demand skill in B2B marketing—and it's a skill you can develop. In this session, Andy Crestodina looks at the progression of AI skills and shows you a classic framework you can use to create powerful, reusable prompts that yield superior results.

  • AI Prompting and Automation | How-To Series

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Improve your AI prompting and automation building, today's most in-demand B2B marketing skills, with this all-new, 4-part how-to series. Hosted by PRO-favorite marketing experts Andy Crestodina and Christopher S. Penn.

  • Email Marketing Reliability vs. Social Media Uncertainty

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    As social platforms grow unstable, brands risk revenue and reach. Email marketing offers ROI, ownership, and long-term growth security. Explore practical steps to strengthen your audience connection. Read more.

  • How Trust in Influencers Varies Among Generations

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Trust in recommendations from social media influencers varies widely between older and younger generations, according to recent research.

  • Why You Should Still Use Email Marketing in 2025 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    This infographic explores why email remains a highly effective and efficient way to engage audiences, despite its lack of newness and flashiness.

  • LinkedIn Is the Epicenter of B2B Marketing—Here's How to Reap Its Benefits

    Article

    CONTENT TYPE: Article | TOPIC: None

    LinkedIn is the premier platform for B2B marketers to build visibility, personal brands, and sales opportunities. Discover how to grow reach and engage prospects effectively. Read more.