Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Guide/Report | TOPIC: Customer Loyalty | ELEMENT: Plan
Are you ready to attract and retain today's digitally savvy customers? This guide is full of insights on expectations, tailored engagements, and unique technologies. Sponsored by goMoxie.
CONTENT TYPE: Guide/Report | TOPIC: Demand Generation | ELEMENT: Plan
If you're struggling to deliver meaningful, personalized experiences from the moment a customer lands on your site—and carry it through checkout—you're missing out on opportunities and revenue. Sponsored by goMoxie.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Management
Companies devote 24 hours to writing a request for proposal (RFP) and involve seven people in the process, on average, according to recent research from Loopio.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
What must marketers think about today to ensure they and their companies are performing better than ever 10 years from now? Here are five ways to future-proof your career and ensure your company's success.
CONTENT TYPE: Infographic | TOPIC: Email | ELEMENT: Communicate
Email remains a powerful and valuable means of business communication for sales, customer support, and account management teams—for businesses and marketers, in general. This infographic highlights email stats and email responsiveness best-practices.
CONTENT TYPE: Sponsored Webinar | TOPIC: Advertising & Promotions | ELEMENT: Plan
Programmatic advertising (including display) continues to dominate the digital space. As it has expanded into areas like Connected TV and digital audio, programmatic remains one of the best strategies for efficiently reaching users and increasing engagement. Sponsored by Adtaxi.
CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Management
If you're considering rebuilding your in-house marketing team and reducing your reliance on outside agencies, these are your first steps on the path to gaining more control.
CONTENT TYPE: Infographic | TOPIC: Branding | ELEMENT: Strategy
Business ethics and social responsibility are a top consideration of customers and employees alike in the age of growing socioeconomic inequality, climate change, and environmental concerns. Being ethical and socially responsible is simply good business.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy | ELEMENT: Strategy
Best-selling author and Wharton professor Jonah Berger discusses his new book, 'The Catalyst: How to Change Anyone's Mind.' He explains the five hidden factors that impede change (and how to overcome them).
CONTENT TYPE: Chart | TOPIC: Customer Loyalty | ELEMENT: Plan
Specialists say among the keys to customer experience success, the top 2 are delivering elegant interactions and providing speedy service.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy
Today, data is the most important ingredient for crafting truly personalized experiences, delighting customers, and delivering exceptional value. The marketer's dilemma in the age of data regulation is how to collect that data. Here's what we need to do.
CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Management
Selecting a new website content management system (CMS) is often a significant challenge and investment. Too often, when the time has come for migration, enterprises fail to keep SEO in mind. The ramifications of that can be significant.
CONTENT TYPE: Webinar | TOPIC: Career Management | ELEMENT: Management
Work-life balance is something that many are in search of, but few find. Learn how to break out of the cycle of being knocked off balance, and how to establish boundaries that allow you to be your best both personally and professionally.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Plan
We've had it drummed into our heads that inbound leads are the Holy Grail of our marketing efforts. We've come to believe they are the quickest and most effective to convert. But is that really the case?
CONTENT TYPE: Infographic | TOPIC: Content | ELEMENT: Plan
Content marketing has become a critical element of B2B marketing strategy. And for good reason: It can help build brand, authority, and awareness. Not to mention leads. To help you put together your B2B content marketing plan of action, check out these benchmark statistics.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Strategy
Most businesses are trying to develop an overarching strategy for their audience data, but few have managed to actually implement a strategy, according to recent research from Winterberry Group and and the Interactive Advertising Bureau (IAB).
Rural and small-town business expert Becky McCray shares insights from the Survey of Rural Challenges, and explains the potential rural markets hold for global organizations.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create
Content marketing helps you build an audience that enjoys your content, engages with it, and shares it with peers. The result: a strong content-led company that attracts new and repeat customers. How can you build an ardent customer base with content marketing?
CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Plan
2020 is destined to be yet another year of consistent growth for influencer marketing as it expands its reach into new industries, social networks, and content formats. And it's not just a B2C marketing strategy: B2B marketers can use it to achieve measurable business results.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Analyze
In the new era of data privacy and more stringent privacy regulations, marketers need to turn away from third-party data. To build trust while maintaining personalization, marketers are turning to zero-party data. So... what is it, and how can you collect it?
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