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  • Got an App? Keep Them Tapping!

    Sponsored Webinar

    The truth is that users abandon most mobile apps within the first month. How do you make sure your app is one that consumers continue to engage with? Sponsored by CleverTap.

  • These days, e-commerce businesses have more marketing options at their fingertips than ever before. It can be easy to choose the wrong ones. As a result, many e-commerce companies are losing out on some seriously lucrative revenue streams.

  • This infographic outlines and debunks persistent myths about mom-and-pop shops and offers seven actionable tips to help small businesses compete and thrive against big retailers.

  • Jonah Berger and Stefan Berger offer listeners a sneak preview of their latest book, Cultural Velocity: Making Ideas Move. Together, they explain the five routes that brands can take to harness the power of culture to build relevance, drive conversations, and achieve growth.

  • Today's outdoor advertising has to grab attention faster than ever, since consumers are bombarded with ads and conditioned to ignore "noise." To stand out, companies are using billboards in creative ways to capture consumers' imagination, attention—and business.

  • Paid search and social are both performance channels with particular strengths and weaknesses. Used intelligently together, these two channels combine for a powerhouse multichannel campaign. Here's what you need to know to successfully integrate your search and social campaigns.

  • Most brands spend more than two weeks producing a marketing email, according to recent research from Litmus.

  • The new year is right around the corner, and marketers are making their budget lists and checking them twice... Here's a look at how marketers are prioritizing digital spend for the year ahead.

  • One of the hardest questions marketers ask is, "What content will resonate with our audiences?" And too often marketers are guessing, not listening, for the answers. Join us to discover how to create ideal, personalized experiences with content marketing at every touchpoint. Sponsored by Uberflip.

  • Americans of all ages tend to now use social media daily, but platform preferences vary significantly among the various generations, according to recent research from The Manifest.

  • Launching a new product can be a lot like throwing a dart at a map—while the map is in another room, the power is out, and you're fresh from the optometrist and your pupils are dilated... But you don't have to launch products—or even campaigns—with guesswork. Here's what to do instead.

  • Email is ubiquitous, valuable, and integrated into our lives and devices. But the email landscape isn't static: It shifts, even if just a little—by the day. Three hot trends will be shaping email marketing in 2020.

  • Fully 80% of people say they would rather watch a live video than read a social media or blog post, yet relatively few businesses are using live video. This infographic highlights the benefits of live video and outlines how to get started.

  • Content marketing has become central to business strategy, but marketers are still struggling to prove its effect on closing business. Are interactive content experiences the key to both more effective marketing and more insightful attribution? Get the study from Forrester Consulting on behalf of Turtl.

  • Do you ever feel like your video marketing strategy (if you have one) is lacking? What are the best ways to incorporate this medium, and what strategies should you be using? Join us for the scoop on making video work harder for your brand. Sponsored by Vidyard. Available on-demand through Feb 15, 2020.

  • Marketing is always changing. And with that comes greater expectations for marketers to produce ever-better results, quickly, and with limited resources. Now more than ever, marketers must be equipped with the right tools and processes to get results. Sponsored by Workfront.

  • Brand strategist and best-selling author Jeremy Miller shares insights from his latest book, Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name.

  • For 20+ years, shoppers have bought stuff online. But people don't just buy, they also like to shop—reveling in the experience of discovery. And they have now begun to extend that shopping behavior online. Brands need to capitalize on this shift—because it's the inevitable future of e-commerce.

  • Are you planning to produce—or have you already begun producing—content in connection with the upcoming holiday season? Here is an abundance of insights to inform your approach to holiday-season content.

  • Salespeople can be the true voice of the customer: Through daily conversations, they intimately understand what problems prospects are experiencing—right now. Here's how marketers can harness that knowledge for content marketing and PR.