Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Podcast | TOPIC: Management
Keith Richey of LinkedIn shares what CMOs have been doing this year and why your corporate culture is likely what got you through 2020 (and why it's your most important asset heading into 2021).
CONTENT TYPE: Article | TOPIC: Marketing Strategy
The generic "customer" doesn't exist: To reach buyers, marketers must view their customers as real people with personalities, drives, and interests. Especially in a Covid-altered world, the best way to visualize those customers and their needs is to create buyer personas.
CONTENT TYPE: Infographic | TOPIC: Management
Considering all the changes and disruptions of 2020, it's often been difficult for managers to focus on how their staff members are doing. How can managers change their approaches in the year ahead to address staff issues?
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Senior digital marketers say their top areas for capability improvement in the year ahead are personalization, performance, and segmentation, according to recent research from Altimeter.
Branding and direct response marketing must work together. Marketers should therefore understand the key differences between the two so that they can employ the right blend of tactics when executing their overall marketing strategy. Here are five differences to keep in mind.
CONTENT TYPE: Article | TOPIC: Public Relations
As a marketer, are you telling stories that connect, or are you treating your audience like an algorithm would? People are craving connection, especially now, so it's time to humanize your company's communication in these seven ways.
CONTENT TYPE: Webinar | TOPIC: Marketing Technology
Marketing and sales teams are only as good as their customer data. If your team is like most, there is room for improvement in your ability to score and route leads—and attribute success. That's why you need a data management strategy. Sponsored by ZoomInfo.
The COVID-19 pandemic has accelerated online engagement by Gen X and Baby Boomers, making those cohorts more valuable than ever for digital marketers, according to recent research from GlobalWebIndex.
CONTENT TYPE: Article | TOPIC: Content
Objectivity, availability, and budget are among the many advantages of hiring contract writers for marketing content. If selecting and managing a group of outsourced writers intimidates you, these guidelines will help make it a painless process.
CONTENT TYPE: Infographic | TOPIC: Social Media
What will the Facebook focus on in the year ahead? Which current and new experiences should marketers be paying close attention to?
CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy
Your marketing is only as good as the plan it's based on—and how well that plan is executed. By focusing on a few key steps, setting specific goals, and adjusting along the way, you'll set yourself up for success. Sponsored by ZoomInfo.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy
Is your revenue operations team bogged down by manual tasks and other roadblocks that stifle your success? Learn how you can use connected data and channel orchestration to refocus your team on strategic, value-add initiatives. Sponsored by Dun & Bradstreet.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
Ty Heath of LinkedIn's B2B Institute shares new research about the changing behaviors and attitudes of the new B2B decision-makers.
CONTENT TYPE: Article | TOPIC: Career Management
The pandemic has given B2B marketers an opportunity to become better marketers—and build stronger marketing teams—by embracing a culture of innovation. But that change entails rethinking professional development plans. These three sample plans can help you develop innovative B2B marketing teams.
CONTENT TYPE: Infographic | TOPIC: Email
How can you boost the effectiveness of your email marketing efforts? This infographic explores four key areas and provides 21 tips for marketers looking to improve in each.
CONTENT TYPE: Article | TOPIC: Demand Generation
Potential buyers tend to consider peer review sites as more objective and more helpful than vendor sites. A paid subscription to the right peer review site can provide insights into your buyers' preferences and intent, as well as generate new business. Learn more.
Running a B2B blog is a lot of work, but the rewards can be abundant if you build yourself a faithful audience. To establish yourself as an authority in your industry and gain your readers' trust, follow these five tips.
CONTENT TYPE: Chart | TOPIC: Management
Remote work will be here to stay post-pandemic, but more likely in advanced economies and in higher concentrations among workers in highly skilled roles and those who are highly educated, according to recent research from McKinsey & Company.
CONTENT TYPE: Sponsored Webinar | TOPIC: Content
When most B2B marketers plan a campaign, creativity and content are at the forefront. But, in today's environment, digital optimization is equally important to effectively engage with customers and ensure campaign success. And, for that, you need useful data and reliable technology. Sponsored by Jahia.
Most enterprise companies do not yet have customer journey maps in place, but more than half are building them or plan to build and use them in the future, according to recent research from Ansira and Ascend2.
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