Search Our Marketing Resources

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

How should B2B communicators dip their toes into the AI waters before fully embracing it? There are three major things to consider: what AI excels at, what skills it lacks, and what legal and copyright issues are at stake.

CONTENT TYPE: Article | TOPIC: Writing

What’s a style guide? And why do you need one?

CONTENT TYPE: Article | TOPIC: None

Here’s how to write a case study and see it through to publication.

CONTENT TYPE: Article | TOPIC: None

As you prepare your content marketing strategy for the coming year (and you are preparing one, right?), keep these awesome expert tips and nuggets of valuable advice in mind.

CONTENT TYPE: Article | TOPIC: None

These are the how-to articles—those that dispense practical, tactical advice and tips—that you and your fellow marketers found most worthy of your time and attention in 2015.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

You've heard about recent well-publicized PR nightmares for two major brands (Heinz and Southwest). How could those situations have been handled differently? Here are some ways.

CONTENT TYPE: Article | TOPIC: Marketing Content

The buzz about content creation is that AI is going to start doing it for us. That's not really the case—although it will certainly change the game, together with several other forms of tech that are influencing content growth.

CONTENT TYPE: Article | TOPIC: Career Development

Thought leadership is not a new topic, but defining and creating it remains elusive for many marketers. This article presents a useful framework for identifying what makes a good thought leader, as well as a guide on how you can become one yourself.

CONTENT TYPE: Article | TOPIC: Marketing Content

Content creation is one of those tasks organizational leaders should do but rarely find the time for. Extracting content, or even content ideas, from executives and internal experts is a major challenge for marketers. Here are six practical ways to get the content you need.

CONTENT TYPE: Article | TOPIC: Writing

Like a house of cards, a marketing message takes a long, painstaking time to build up -- yet only moments to knock down.

CONTENT TYPE: Article | TOPIC: Writing

Typical marketing communications are full of buzzwords that use “powerful” language in an effort to communicate a message. They succeed only in blurring their message so that it becomes meaningless.

CONTENT TYPE: Article | TOPIC: None

E-mail is abused by innocent victims, just as alcohol, drugs and food are. Here's a 12-step program for the electronically afflicted.

CONTENT TYPE: Article | TOPIC: Writing

A customer-focused approach to marketing communications applies whether you're a property manager renting out high-end vacation homes in Maine to wealthy residents of NYC, or an international high-tech company providing support to clients who rely on an enterprisewide accounting software. No matter what you sell or to whom, by framing your marketing message from the customer's point of view first—not yours—you'll craft much more targeted copy: customer-centric copy.

CONTENT TYPE: Article | TOPIC: None

Who doesn't have a business blog these days? Maybe you? Fret no more. Here are the necessary steps to planning and implementing a corporate blog. This first article examines the key decisions on subject, mission, audience targeting, market survey, blogger selection, securing of a corporate champion, and the "go" decision.

CONTENT TYPE: Article | TOPIC: Writing

Recently, we have been seeing more and more emails that take the "instant best buddy" approach: You sign up for some information on a site, and minutes later you receive a breathless email and hear how the author has just taken his kids to the beach, but simply had to rush home and share some terribly important news about an upcoming product launch. It's tempting to dismiss these emails. But here's the thing: They work.

CONTENT TYPE: Article | TOPIC: None

Left unsupervised, your online forms can cause a lot of trouble for your conversions. However, optimize your forms for performance and they'll become your website's greatest money-making asset. The choice is yours.

CONTENT TYPE: Article | TOPIC: None

Often, great ideas come to us when we least expect them, but it's annoying when we can't generate content on deadline. Still, don't worry, this is the 21st century... We have technology and experience on our side.

CONTENT TYPE: Article | TOPIC: Marketing Content

Marketers covet Page One of Google search results for a reason: It's chock-full of possibilities for website traffic, leads, and conversions. Here's a tried-and-true process for creating content that ranks.