Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Writing
When Google decided that mobile-friendliness will influence site rankings in search results, responsive design became a must. But what about the impact on copywriters and other content creators?
Writing 2,500 words per hour is possible. It's not even that hard. I do it regularly. You can, too.
CONTENT TYPE: Webinar | TOPIC: Writing
These past few weeks have gutted us all emotionally, personally, and professionally. It has also left many of us feeling uninspired, stilted, and kinda... blah. Join Ann Handley for the first ever Tiny House Talk, a new kind of webinar to engage your brain and make you feel normal(ish) for an hour.
CONTENT TYPE: Course | TOPIC: Writing
Not all writers are marketers, but (like it or not) every marketer is a writer. That includes you! Sound scary? It doesn't have to be. You just need a road map to get you where you need to be and some good advice about avoiding pitfalls and speed bumps along the way.
Have you ever reached for a brownie when you were trying to lose weight? Or stayed in bed when you intended to go to the gym? Or put off paying bills because it was "too much of a hassle"?
There are lots of different ways in which we sabotage ourselves. This is true of life in general and also true of the writing life.
A few weeks ago the author penned a popular article here on how negative thoughts can sabotage your writing. This week, she looks at the mirror image of the topic.
Read on to find out how this look at the "flip side" can help you write faster and better.
Sometimes you struggle to get your firm's executives to recognize the power of good writing. You edit their text, but they put the jargon and longwinded language back in. But you can win over your subject-matter experts.
Writing landing page copy that converts like crazy isn't as simple as running through a checklist of best-practices. But it is as simple as following these three super-powerful pointers.
The Web is chock-full of boring copy. But your website doesn't need to hang out with that crowd. Creating copy that connects with your audience is easier than you think; however, vague advice like "talk benefits" and "use your own voice" won't cut it.
CONTENT TYPE: Infographic | TOPIC: Writing
Good artists copy; great artists steal—not actual information or ideas... but techniques. Check out these writing techniques for boosting your content's performance.
CONTENT TYPE: Chart | TOPIC: None
Most bloggers (56%) say it takes them three hours or less to write a typical blog post, according to recent research from Orbit Media Studios.
Early birds are less prone to make writing and typing errors than their late-night counterparts. How much more accurate are they? Find out here.
In this PRO seminar, we'll take a closer look at some of the benefits of crappy first drafts including how they make you feel better about yourself, allow you to use momentum, and help with planning. You'll leave with an understanding of why you shouldn't be ashamed of a crappy first draft but rather how to embrace the idea and write faster, better, and more fluently.
CONTENT TYPE: Infographic | TOPIC: Content
Explainer videos are a useful and fun way to introduce your audience to your products or services, and—when they are done well—they can be extremely effective. Read on for dozens of tips on how to write a compelling video script.
Have you recently said "the elephant in the room" and "move the needle" unironically at work? Then you need to start purging jargon from your writing and speaking right now.
To get the quality of your content to where you need it to be, you need a road map—or, better yet, a writing GPS of sorts that gets you from discombobulated thoughts to coherent, useful content that engages audiences.
CONTENT TYPE: Article | TOPIC: None
After the agony of attempting to make offline text work online, we’ve finally turned the tables.
ake a minute to review these 10 fundamentals of great copy. How does your Web writing stack up?
Keep me signed in
Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.Subscribe today ... it's free!