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  • How to Write an Effective Survey Questionnaire (Part 1)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Writing an effective questionnaire is not a task for novices. At the very least it requires an understanding of four basic issues.

  • Before You Write: Your 10-Point Checklist

    Article

    CONTENT TYPE: Article | TOPIC: None

    The secret to successful copy is in all the thought, work and research you do before you write a single word. In the following 10 tips, Kranz lifts the curtain to reveal the backstage mechanics you can leverage for more effective copywriting. Get the full story.

  • Case Studies With Kick: How to Write an Insight-Based Case Study

    Article

    CONTENT TYPE: Article | TOPIC: None

    Case studies are like condensed action films—full of characters, plot, and conflict—in which, thanks to your help, the clients get what they want. Part of a case study's persuasive power comes from its energy. It should be exciting to tell and hear. Many of us, though, bore with ours. The reason? We use the standard problem-solution-result formula—and fumble "the solution" part.

  • Why It's Important to Write Transitions From One Web Page to the Next

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Site visitors rarely want to view just one page on your site, except in the case of landing pages or single-page sites. If people actually want to get something done on your site, they will generally work through two or three different pages before taking an action. So here is the question of the day: How well do your pages work together? Or to put it another way: How strong is the transition between your pages?

  • Lessons From Warren Buffett: Getting the CEO to (Willingly) Write Checks for Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Notoriously private, Warren Buffett doesn't have a lot to say publicly, except for his annual letter to shareholders that usually makes the rounds of the Wall Street Journal, Business Week and other top publications. However, for his marketing programs, and specifically GEICO commercials, Buffett has an open checkbook.

  • How to Use Research to Write High-Converting CTAs and Tailor Your Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Providing useful content to your audience and selling your product or service to them aren't mutually exclusive tasks. These three tips explain how to use customer research to write compelling CTAs that help you make sales.

  • The Write Stuff: Is High-Quality Content More Effective?

    Chart

    CONTENT TYPE: Chart | TOPIC: Writing

    Is well-written content more effective than poorly written content? Does it make consumers more likely to like brands, click on offers, and purchase products/services?

  • How to Write and Respond to RFPs: Some Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Painful as they may seem, requests for proposals are a B2B fact of life. They help you establish successful partnerships in an age of tight budgets and fierce competition for service contracts. Ensure your company gets the most out of the RFP process.

  • How to Write an Email That Gets Opened, Read, and Responded to [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    About 205.6 billion emails are sent every day. Spare yours the fate of not being read! Follow these quick tips for writing a captivating email that inspires action.

  • How to Write a B2B Explainer Video Script That Converts

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You market and sell to businesses. So, if you're going to create B2B sales and marketing material (which—make no mistake—your explainer video is), keep in mind these five tips for writing a video script that converts.

  • How to Write Compelling Email Content Customers Want to Read [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Your customers are already drowning in emails, so how can you make your campaigns read-worthy enough to grab their attention? Check out this infographic for tips on crafting stellar emails.

  • How to Write Like the Robots Can't

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Good marketing writing matters more than ever—generative AI tools have made that clear. Because while AI can "write"—it can't write like you can! Ann Handley, chief content officer at MarketingProfs, shares her insights to where AI can help you with writing, when you shouldn't involve AI at all, and how your creativity is your unique strength.

  • Optimizing Your Site: How to Write for Google and the Reader

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: SEO

    Google continues to dominate search, which means your content better do the things Google rewards, or else you won't rank as high as you'd like. But does your content have to be reduced to a bunch of repetitive keywords in order to be successful, or can you write for both Google and your target audience? Sponsored by Sitefinity.

  • Can ChatGPT Write B2B Tech Articles? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Is the AI-powered ChatGPT tool any good at writing B2B articles about technology topics? To find out, Midas Touch Consultants had it write 50 articles based on outlines.

  • How to Write a Welcome Email Series That Wins Hearts and Wallets

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Your welcome emails set the tone for the relationship with your subscribers. If recipients come to know, like, and trust you, they're more likely to open, click, and buy from your future emails. Here are five elements of a welcome email series that'll tip the scales in your favor when you're ready to promote your offers.

  • Surveys, Polls, Forms, and Progressive Profiling: How to Write Questions That Deliver Valuable Insights

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    It sounds simple, but writing a good question and collecting reliable answers is harder than it seems—whether you're writing full-fledged survey instruments or quick questions for polls or forms. So here are six sets of expert tips and best-practices.

  • How to Stop Annoying Your Customers With Useless CTAs and Instead Write CTAs That Convert

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Writing

    In a world full of "READ THIS!" "BUY NOW!" and "CLICK HERE!" sometimes the only action customers want to take is to click away. And we marketers shouldn't blame them. So, what do we do? How else can we inspire action?

  • The Everybody Writes 2 Book Launch Bash!

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Branding

    Your words, voice, and content matter in B2B marketing. And Ann Handley, CCO at MarketingProfs, knows this as well as anyone. So Ann revised her best-selling book from the ground up! Get Ann's inside scoop on "Everybody Writes 2: Your New and Improved Go-To Guide to Creating Ridiculously Good Content."

  • It Is Written on the Tablets: News Consumption Going Mobile

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 18 months after the introduction of the iPad, 11% of US adults now own a tablet computer of some kind, and among them 53% access news via tablet every day, reading long articles as well as browsing headlines, according to a new report by Pew Research.

  • Journalists' Advice on How to Write Press Releases They'll Actually Read

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Use these tips—straight from the mouths of journalists—to help your press release stand out from the ineffective and soon-to-be-deleted competition in your target journalist's inbox.