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  • Product data may not be flashy or entertaining like some other aspects of marketing, but its accuracy is vital in building brand trust. Check out the insights in this article.

  • Diversity and inclusion are no longer nice-to-haves, they're must-haves for any successful enterprise. How can you ensure that your marketing is inclusive, equitable, and diverse? Join us for this insightful roundtable discussion on product inclusion, supplier diversity, and multi-cultural marketing.

  • CMOs at large companies say better integration of martech solutions is the top area they'd like to see their marketing operations team focus on this year, according to recent research from Brandmaker and Dimensional Research.

  • Video is becoming the go-to content medium for brands because it can convey empathy and emotion. Here's how to use video marketing to enhance customer experience.

  • This infographic from Cure Media provides an overview of how to create an influencer brand post, covering the key steps from start to finish.

  • Would you like to gain a competitive advantage by reaching a larger audience every time you hit the publish button? Then this is the Master Class for you. Join our live Watch Parties through August 20.

  • Rajkumar Venkatesan, co-author of "The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing," gives us a sneak peek at the road map and offers insight into how marketers can get started using AI.

  • Virtual events are here for the long term. But it's become clear that engagement of virtual attendees isn't the same as engagement of in-person attendees. Here are 18 ways to improve your virtual event engagement.

  • Privacy, surveillance, and compensation are top-of-mind for employees when researching human resources topics online, according to Elements Global Services.

  • Digital transformation affects everything from transportation to healthcare to our social connections. Are events next? This article explores the possible future of events.

  • Most marketers say the COVID-19 pandemic has had an impact on everything, from their organizational priorities and which channels they use to the metrics they rely on to measure success, according to recent research from Salesforce.

  • Lead nurturing and conversion are critical components of your success as a B2B marketer. And if your campaigns aren't generating the results you need and want, it's time to level up. Get ready to revamp your lead nurturing programs for maximum impact. Sponsored by Act-On Software.

  • Today's major opportunity for ad tech lies in finding a replacement for cookies, but even the best solution would apply only to a fraction of all digital advertising. Learn why independent ad tech must solve for the middle market.

  • How do the most successful marketers manage their myriad content needs? By strategically repurposing their best content—which is not only efficient but also smart business. It's time to get the most mileage that you can out of your content ideas. Sponsored by Terminus.

  • B2B marketers say the most impactful uses for intent data are advertising, customer account expansion, and account identification, according to recent research from Intentsify and Ascend2.

  • Thought leadership is not a new topic, but defining and creating it remains elusive for many marketers. This article presents a useful framework for identifying what makes a good thought leader, as well as a guide on how you can become one yourself.

  • This infographic covers key video stats, trends, and specs (dimensions, aspect ratios, lengths, etc.) for six popular social networks: YouTube, Facebook, Instagram, TikTok, Twitter, and LinkedIn.

  • As a marketer, you're always trying to improve both the quality and quantity of leads for your sales team. And even though there are more channels, platforms, and content formats than ever before, it probably seems harder than ever to create true connection with customers and prospects. It's time to up your demand-gen game. Sponsored by Adobe.

  • Google continues to dominate search, which means your content better do the things Google rewards, or else you won't rank as high as you'd like. But does your content have to be reduced to a bunch of repetitive keywords in order to be successful, or can you write for both Google and your target audience? Sponsored by Sitefinity.

  • Veteran marketing communications strategist Meg Kypena identifies the skills every marketer needs and shares tips for change management and career development on the Marketing Smarts podcast.