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  • Content marketers regularly send out guest-article or guest-post pitches. But do those pitches resonate with the editors who receive them? Unfortunately, not very often. But why? In this infographic, business and marketing website editors explain why—and how to write pitches that get, and hold, editors' attention.

  • John J. Wall of Marketing Over Coffee takes over the Marketing Smarts podcast for April Fools and interviews Christopher S. Penn about artificial intelligence and machine-learning for marketing.

  • Most brand sites don't meet the page load-time speeds recommended by Google, according to recent research from Unbounce.

  • E-commerce websites make it effortless for customers to order anything they want from retailers of all sizes—from small artisan shops to direct-to-consumer wholesale companies. But e-commerce is changing, and we need to keep up. Here are five future e-commerce marketing trends you should be staying on top of.

  • Home is where purchase decisions are made, finds a study of how direct mail influences consumer purchase decisions and whether those decisions involve various members of the household. Check out the findings.

  • There are three common stages of digital marketing maturity. Once you diagnose which level you're at, you can better strategize how to move forward for optimal marketing success. Read on for valuable insights.

  • To reach consumers and provide superior customer experiences, we need to deliver content that engages. Understanding what’s important to buyers is the key—and a growing number of buyers cite shared purpose as one reason to buy from a company. Social purpose is a powerful tool; here's how you can wield it.

  • Senior marketers say improving go-to-market processes and digital marketing capabilities are top priorities for 2019, according to recent research from the CMO Council.

  • In today's digital world, it often seems harder than it should be to figure out which marketing activities are actually driving profit and which aren't. Are you using marketing mix models and vendors in the right way? Sponsored by Nielsen.

  • The unprecedented growth of e-commerce has fundamentally changed the way consumers, and therefore marketers, think about retail—and marketing. Traditional experience models are no longer enough to serve and delight consumers. Let's see how lessons from e-commerce can help us reach today's customers.