Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
The past year has shown us that anything can happen. In the future, how can we adapt to the moment and communicate in the best way possible? Check out these three tips.
CONTENT TYPE: Course | TOPIC: Public Relations
Public relations plays an important role in getting a company's message out to the world. Learn how to grow your business by adding a PR to your marketing toolkit.
CONTENT TYPE: Course | TOPIC: Demand Generation
So you've created awareness, filled the top of your funnel, and captured some pretty attractive leads (if you do say so yourself). Now you just need to nurture those leads and keep the party going. Here's how.
CONTENT TYPE: Course | TOPIC: Branding
As marketers, our role as storytellers is vital. The stories we tell our clients, our market, and other audiences help them form beliefs about us and connect with our brand. Now's the time to make our stories mean something (and achieve something) more.
There's more magic to creating great lead nurturing than a series of well-timed emails. While that's a good start, you need to understand your target customers if you want to know what to say to them (and when) in order to win more of them over.
CONTENT TYPE: Course | TOPIC: Management
If your marketing strategy sets your goal posts, your marketing plan defines how you're going to get there. It's a whole lot more than your individual tactics and execution details.
You might achieve limited success with an occasional tweet or email blast, but comprehensive campaigns (well-researched, focused, and detailed) yield greater success over time across multiple platforms.
Terrible presentations. You've seen them. You've probably even created them. But "Death by PowerPoint" isn't going to win you any fans (or customers or accolades from your boss's boss). It's time to step away from the click-click-boring and deliver something compelling.
CONTENT TYPE: Course | TOPIC: Social Media
Want to create a social media program that works? From establishing goals to evaluating results, use these six vital steps to create and execute a winning plan.
CONTENT TYPE: Course | TOPIC: Marketing Strategy
Primary research. Secondary research. Mounds (and mounds!) of existing internal data. Market research is big business and there's a reason why: it's vital if you want to shape your strategy and prioritize what's actually important to your business.
CONTENT TYPE: Master Class Lesson | TOPIC: Customer Experience
Discover what your customers are actually experiencing as they travel through their journey with your brand.
Customer journey maps should drive results! You'll learn to define these outcomes and assign appropriate KPIs to deliver on them.
A map is all about getting somewhere! In this lesson, you'll determine the goals of both your brand and your customers.
Each customer's journey is unique, but every customer journey includes certain stages. Learn what typical stages you can use to build your journey map.
Your customer's journey is a series of unique interactions with your brand. The touchpoints between you and your customer create their journey. See your business from your customer's point of view.
Discover how to utilize your marketing and customer experience data, feedback from customers, and input from employees to see things from your customer's perspective.
CONTENT TYPE: Master Class | TOPIC: Customer Experience
Your customers' expectations are higher than ever. In this Master Class, you'll learn how to map your customer journey so you can understand their motivations and deliver an experience that wows.
Do you know what channels are more important to your customers? Understanding these interactions help define the moments where you can have the biggest impact.
What are the barriers that can stop your customer from progressing at each stage and touchpoint? Areas of friction. Roadblocks. Points where customers get stuck or frustrated.
Your journey map will show you where improvements are needed. In this lesson, you'll learn how to drive those improvements with cross-functional support, coalition building, and marketing leadership.
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