Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Event | TOPIC: Events | ELEMENT: None
#mpb2b is headed back to San Francisco | November 3–6, 2020. Join more than 1,000 B2B marketing leaders (and aspiring leaders) as they gather for 60+ fresh sessions, inspiring keynotes, creative networking, and off-the-clock antics. It's a can't-miss event for any B2B marketer looking to level-up their career.
CONTENT TYPE: Event | TOPIC: Writing | ELEMENT: Communicate
Whether you're a marketing newbie or a seasoned pro, Marketing Writing Bootcamp's 13 sessions will help you level up your marketing writing… fast!
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy | ELEMENT: Communicate
The ability to engage meaningfully with customers matters more now than ever. It starts with empathy and an ability to prioritize the marketing activities that will create the most connection. Sponsored by UserTesting.
CONTENT TYPE: Webinar | TOPIC: Content | ELEMENT: Plan
Are you struggling to find the right way to connect with customers and prospects in the current climate? And wondering what the appropriate tone is for your messaging and branding? We'll show you what you need to do to weather this apocalypse and emerge stronger. Sponsored by SEMrush.
CONTENT TYPE: Sponsored Webinar | TOPIC: None | ELEMENT: Strategy
Is the alignment between your sales and marketing departments less than perfect—especially in this remote-work world? It's not always easy to diagnose what exactly is going wrong, but it starts with knowing the top signs that you're due for a relationship reboot. Sponsored by RollWorks.
CONTENT TYPE: Friday Forum | TOPIC: Marketing Technology | ELEMENT: Analyze
If you wish to be a truly great marketer, you need to understand and be able to leverage marketing technology. But, getting a handle on all the data, vendors, and other elements that go into achieving marketing technology excellence can be tricky (we know!). Sponsored by Cvent.
CONTENT TYPE: Sponsored Webinar | TOPIC: Email | ELEMENT: Strategy
Has your email strategy been in a state of flux and chaos the past few months? You may be working around canceled events, shifting budgets, and many other obstacles. But, if you want to ensure the success of your email campaigns for the rest of 2020, start with the latest research. Sponsored by Litmus.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: None
Most marketers say they are friends with their coworkers on social media, and most also say they have felt left out after seeing social media posts of their coworkers socializing, according to recent research from Igloo Software.
CONTENT TYPE: Article | TOPIC: Customer Loyalty | ELEMENT: Strategy
As marketers, we know that effective marketing puts the customer first. But how do we do that? How can we harness our most human of superpowers to deliver real value both to the customer and to the business? Start using empathy in marketing.
CONTENT TYPE: Infographic | TOPIC: Content | ELEMENT: Create
Boosting your rankings on Google is vital: It means more traffic to your site and an increase in leads. One of the most reliable ways to rank well is the use of link-building tactics. But it's not only the most popular tactics that perform well. These lesser-used tactics are just as good.
CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy | ELEMENT: Strategy
In this new normal, your digital strategy will be your business' main differentiator. But how can you overcome common roadblocks, meet the changing expectations and needs of customers, and drive more revenue? It starts with understanding digital experience management. Sponsored by Qualtrics.
CONTENT TYPE: Infographic | TOPIC: Career Management | ELEMENT: Management
You have work to get done, but you hesitate or delay getting started; or once you do get going, you get interrupted or run into obstacles that slow your progress. How can you instead gain and maintain momentum?
CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze
Automating marketing reports can save tons of time and reduce errors. These 10 tips will help you think through the process of automating your reports. You'll make the right decisions about whom and what to include and demonstrate the value of your work.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Strategy
The B2B customer journey is undergoing rapid transformation—accelerated by the ongoing pandemic. To reach today's—and tomorrow's—self-directed buyers, marketers must personalize. But, soon, even that won't be enough. You need to prepare for that already-near future.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Plan
With loads of information readily available to buyers about potential vendors, sales reps are now expected to deliver insights and articulate value if they are to generate real opportunities. But that can't happen unless you close the gap between Marketing and Sales.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy | ELEMENT: Strategy
Two-thirds of digital agencies experienced a decrease in overall revenue because of the COVID-19 pandemic, according to recent research from Uplers.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
We marketers are trying to find our bearings in an environment unlike any we have known. Some changes we are experiencing will persist, forming a new foundation for how businesses function post-pandemic. What will that look like? How can you prepare your team for what lies ahead?
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Plan
Webinar attendees in 2019 typically joined via a desktop computer and watched for just under an hour, according to recent research from ClickMeeting.
CONTENT TYPE: Infographic | TOPIC: Customer Loyalty | ELEMENT: Create
The pandemic has disrupted business (and life), and everyone is scrambling to adapt. Instead of enticing buyers with a promise of "better" as you likely did before COVID-19, you now need to do more: You need to make your sales offers far more valuable than ever.
CONTENT TYPE: Guide/Report | TOPIC: Customer Loyalty | ELEMENT: Strategy
What if you could serve your customers' most pressing needs in the moment? This would boost their loyalty and your bottom line. It can be done, and it starts with internal alignment and the right tools to support your efforts. Sponsored by UserTesting.
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