Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Guide/Report | TOPIC: Advertising & Promotions | ELEMENT: Plan
What are the best ways to strengthen your business in this time of COVID-19? It starts with maintaining your connection with local customers and an effective use of marketing tools and tactics. Sponsored by BrandMuscle.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Strategy
Why outsource digital marketing? And outsource what, exactly? Also: Why or why not in-house? And how to select an agency—what red flags to look for. Insider tips. And more...
CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze
As with any marketing undertaking, you need measures in place to track the effectiveness of your content marketing. So, whether you're focusing on SEO, lead generation, or thought leadership with your content, see which metrics you should track to monitor content marketing success.
CONTENT TYPE: Podcast | TOPIC: Content | ELEMENT: Create
Content strategy expert and author Ahava Leibtag shares advice on distinguishing your message by refining your B2B brand's voice and tone and by using plain language in your content.
CONTENT TYPE: Article | TOPIC: Websites | ELEMENT: Create
"Make friends with your Web designer" is smart advice for an SEO practitioner. This article covers a few best-practices that require effective collaboration between SEOs and their friends on the Web development team. Read on for more.
CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Management
It didn't take more than a few months in COVID-19 lockdown for a good number of workers to realize they could adequately perform their jobs without having to set foot in their office ever again. Do you have a strategy for workspace options once it's time to reopen?
CONTENT TYPE: Chart | TOPIC: Management | ELEMENT: Management
Marketers and salespeople say the biggest challenge to aligning their teams is a lack of good data, according to recent research from InsideView.
CONTENT TYPE: Webinar | TOPIC: Management | ELEMENT: Management
Are you overcomplicating the B2B buying process for your customers? We'll show you how to leverage sales and marketing alignment to better unite your brand with its buyers. Sponsored by Seismic.
CONTENT TYPE: Chart | TOPIC: Career Management | ELEMENT: Management
B2B buyers say the trait they value most in salespeople is active listening, and B2B sales managers say the trait they most value in salespeople is problem-solving, according to recent research from LinkedIn.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create
We think our online writing is inviting. But, to readers, it can feel like falling into a hidden temple where the walls are spewing poison darts and they're being pursued by a big, bone-crushing boulder. It doesn't have to be that way.
The pandemic has forced sales professionals to adopt digital approaches in lieu of face-to-face meetings. And without in-office support, marketing and sales leaders are struggling to support their sales teams. Here's how to set up your salespeople for success.
CONTENT TYPE: Friday Forum | TOPIC: Social Media | ELEMENT: Plan
Video marketing can be one of the quickest and best ways to build your audience and revenue—especially in a post-pandemic world. But, where should you begin? Sponsored by Vidyard.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Create
Instagram is not a platform that businesses can afford to ignore—but it can be challenging for businesses that don't have "Instagrammable" products or services to share. Especially if yours is a B2B brand. But Instagram is worth your time and investment.
CONTENT TYPE: Infographic | TOPIC: Demand Generation | ELEMENT: Create
How are B2B companies using webinars? Do they focus strictly on top-of-funnel lead generation? Or do they realize the potential webinars offer throughout the buyer's journey and after the sale? Let's look at some answers.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Plan
Analyzing critical search data trends during crises can help marketers pivot so they generate relevant content for their audiences, in turn improving website traffic and boosting sales.
CONTENT TYPE: Chart | TOPIC: Email | ELEMENT: Plan
Engagement with email campaigns was up for most industries during the height of the COVID-19 pandemic this spring, according to recent research from Campaign Monitor.
CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Strategy
In the past two decades, content marketing has become an effective strategy for generating leads and nurturing them through every stage of the buying journey. Now, AI is poised to take marketing content to the next level.
CONTENT TYPE: Article | TOPIC: Career Management | ELEMENT: Management
One of our biggest problems as marketers is a tendency to be so customer-focused that we forget to apply our talents within our own organizations. Here are four ways we can position ourselves as leaders and catalysts for much-needed change.
CONTENT TYPE: Infographic | TOPIC: Social Media | ELEMENT: Management
The social media manager role revolves around managing social media channels on a daily basis, but the work has bled over into other marketing areas as well. Here's what it takes to do the job well.
CONTENT TYPE: Chart | TOPIC: Websites | ELEMENT: Plan
The median conversion rate for business website landing pages across industries is just over 3%, according to recent research from Unbounce.
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