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  • Unlock the Power of First-Party Data With the CDP Approach

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Learn why customer data platforms (CDPs) are crucial for leveraging first-party data to improve marketing strategy and customer engagement. Read more.

  • How to Get Your Emails Seen, Read, and Acted On: Deliverability and Testing Tips

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Learn how to boost your email deliverability and engagement. Discover effective tips for testing to ensure your emails are seen and acted on.

  • Five Social Media KPIs to Watch Closely [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    Consistent success with social media marketing is driven by understanding what's working and what's not. And for that, you need to know which key performance indicators to measure.

  • Competition, Keywords, and Content

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: SEO

    To rank on search engine results pages, you have to play by their rules! Uncover the specific actions you must take for your content to compete. Get insights into domain authority, keywords, SEO copywriting, and more—plus the essential human elements that engage visitors and boost your rankings.

  • Unlock B2B Pipeline Growth: The Power of 'Branded Demand'

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Learn how a strategy of integrating brand-building and demand generation can boost pipeline growth and improve your marketing outcomes. Read more.

  • How the Martech Landscape Has Transformed Since 2011

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research.

  • A New Age of Buyer Personas: Navigating Today's High-Consideration Buying Decisions

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Discover how to craft buyer personas that influence high-stakes buying decisions. Learn how to build trust and guide buyers. Read more.

  • How Familiar and Skilled Are B2B Marketers With AI?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most B2B marketing leaders say their teams have a moderate level of competency in using artificial intelligence applications, according to recent research from Demand Spring.

  • Top 9 Defining Traits of Tomorrow's Superstar B2B Marketing Teams [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic looks at the nine defining traits LinkedIn researchers say will be needed for tomorrow's exceptional B2B marketing teams.

  • Email Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Email Marketing

    Email is ever-changing, but it is also here to stay as a marketer's top tool. Join us at our Email Marketing Friday Forum where three industry experts will share their deep knowledge and tactical tips to make your email marketing more effective. Sponsored by Validity.

  • AI, Ethics, and the Law: How to Stay Aboveboard

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Discover key legal and ethical considerations for using AI in marketing from expert Ruth Carter. Follow these guidelines for compliance. Read more.

  • The Data-Driven CMO: From Brand Builder to Revenue Generator

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Today's CMOs are transforming their roles by integrating data and technology to drive measurable business results. Read more.

  • How to Maximize Email Engagement: 12 Effective Ways to Segment Your List

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Learn 12 powerful email segmentation methods to tailor your campaigns and maximize engagement and conversions. Read more.

  • The AI Boom: What the Tech Landscape Looks Like for CIOs in 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Chief information officers (CIOs) are focusing heavily on investing in artificial intelligence and learning about artificial intelligence this year, according to a recent survey.

  • The SEO Opportunity and the Search Ranking Factors

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: SEO

    Explore the fundamentals of SEO—in plain English! Discover the factors that search engines use to rank pages, how different traffic sources impact your Web content, and which tools to use to track your results. With this fresh approach to SEO, you'll be on your way to attracting your ideal clients.

  • Business Leaders' Top Concerns About Generative AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Business leaders increasingly have concerns about generative AI across a range of areas, including data security, cost, accuracy, and transparency, according to recent research.

  • AI-Washing: Are Buyers Being Taken to the Cleaners?

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Learn about the risks of AI-washing and how deceptive AI claims can mislead customers and erode market trust. Read more.

  • How to Write Concisely: Nine Tips

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Learn how to write concisely with these nine essential tips. Enhance your content's clarity and effectiveness. Read less here...

  • The Gap Between Marketing Agency Confidence and Client Satisfaction

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketing agencies tend to be much more confident about the quality of their work compared with the level of satisfaction their brand clients express regarding that work, according to recent research.

  • How Brand Consistency and Hyper-Personalization Drive Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    This infographic explores how brand consistency and hyper-personalization can supercharge marketing strategies, and looks at how some of the world's biggest brands are benefiting from personalization and consistency.