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  • From Data to Dollars: 5 Ways to Use Feedback to Drive Revenue

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Customer Experience

    Brands that listen to customer feedback become market leaders. Discover five proven ways to find what drives your customers, ideas for your marketing team to respond to in real-time, and tactics that use feedback to make smart, customer-pleasing decisions that drive revenue. Sponsored by SurveyMonkey.

  • Thought Leadership for Lead Generation: A Smart Key for Unlocking Transformational Growth

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Learn how thought leadership fuels more effective lead generation by reaching untapped audiences, fueling demand, and guiding buyers through their buying journey. Read more.

  • Breaking Through to Reach Buyers: How Education-Led Marketing Is Redefining B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B buyers are overwhelmed by proliferation of generic content and skeptical of it. Education-led marketing helps brands stand out with clarity and trust-building content and experiences. Read more.

  • How AI Is Impacting Account-Based GTM Programs

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    How is AI being used in account-based go-to market (GTM) programs? How will AI impact these programs in the future? What are the top barriers to AI adoption?

  • 10 LinkedIn Lead Gen Stats B2B Marketers Should Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Nearly half of LinkedIn users are age 25-34. That's one of the stats covered in this infographic that B2B marketers should know.

  • IT Services Marketing: Channel and Budget Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels do marketers plan to increase their investment in?

  • To Deliver on ABM's Promise, B2B Marketers Must Modernize ABM Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Legacy ABM no longer works. Learn how modern approaches engage full buying committees and drive measurable impact in 2025. Read more.

  • What B2B Salespeople Want From Their CRM

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Which factors are most important to B2B sales teams when choosing a CRM? What are salespeople's biggest complaints with their current CRM solution? Which challenges do they hope AI integrations in their CRM can help with?

  • Your B2B GPS: Recalculating Routes to Revenue

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Customer Experience

    It's time to rethink customer journeys. Register now to join expert Phoenix Harvey in a free MarketingProfs session on how to create responsive customer journeys that will help you continuously recalculate optimal routes to revenue based on real-time customer signals and changing market conditions.

  • A Marketer's Guide to Customer Journey Orchestration

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Customer Experience

    Traditional marketing plans can prevent you from connecting with buyers at crucial points of their customer journey. Instead of reacting late to intent signals, respond in real-time with customer journey orchestration (CJO). Discover the essentials of CJO and how it improves business outcomes in this free webinar. Sponsored by Acoustic.

  • Breaking Silos: Why Sales and Marketing Must Align for CX-Driven Campaign Success

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Misaligned teams erode customer trust. Learn how to align B2B Marketing and Sales to drive consistent customer experiences and improve campaign outcomes. Read more.

  • AI in B2B Marketing: Connecting Adtech and Martech for Full-Funnel Growth

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Artificial Intelligence

    Discover how AI-driven martech and adtech integration enables full-funnel visibility, real-time optimization, and measurable B2B marketing ROI.

  • Four Shifts in B2B Decision-Making and What Marketers Must Do to Keep Up

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B buyer behavior is continually shifting. Learn how marketers can adapt to reach today's evolving decision-makers and buying behaviors. Read more.

  • A Playbook for Optimizing Your Homepage Experience: Five Essential Elements

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Websites

    Explore five essential homepage components that enhance user experience and increase conversions. Practical tips included. Read more.

  • B2B Webinar Benchmarks: Conversion, Attendance, and Personalization Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    How effective are B2B webinar registrations, content hubs, and landing pages in driving action? What share of attendees join on-demand versus live, on average? How does marketing and experience personalization affect webinar benchmarks?

  • Website Optimization Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Websites

    Is your website's bounce rate higher than you'd like? Increase online conversions with an optimized website! Join three expert marketers revealing persuasive copywriting and captivating design secrets that effectively increase your website leads and sales. Sponsored by Webflow.

  • Video Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Content

    Get the secrets to crafting professional-grade B2B marketing scripts and videos your audience loves at this Friday Forum. No need to hire an expensive videography team—just film with your phone and get your message out there. Lights, camera, action!

  • Turning Viewers Into Buyers: How to Use CTV to Drive Conversions

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Advertising & Promotions

    CTV advertising isn't just for awareness—it's also a performance channel, even for B2B. Discover targeting, retargeting, and measurement tactics that drive conversions. Read more.

  • The Messaging Themes That Work Best in B2B Prospecting Emails

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.

  • All Marketing Is Performance Marketing: A Full-Funnel Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Performance marketing isn't just bottom-funnel. Discover how full-funnel performance marketing enhances every stage, from awareness to conversion, with data-driven insights and optimized touchpoints. Read more.