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  • Account-Based Marketing

    Learning Path

    A well-executed account-based marketing campaign gives you an edge over the competition. With deep insights into the needs and pain points of key decision-makers at your target accounts, you're able to deliver highly relevant, exceptionally personalized experiences that close the big sales.

  • Buyer-centric demand generation is all about putting your customer first. Simple enough, if done right. But to do it right requires setting aside time for planning, the careful creation of assets for your campaign, a good understanding of multi-channel customer engagement, and a data-driven mindset. Not so simple.

  • Email marketing campaigns have the potential to deliver an off-the-chart return on investment. In this learning path you'll find everything you need to run a successful email campaign from start to finish. You'll also learn how to analyze each campaign to improve your future results.

  • More leads. More conversions. More revenue. You want it all. You deserve it all. Welcome! You've come to the right place. Here you'll learn how to plan, launch, and optimize a content marketing campaign that doesn't just deliver results... it absolutely delights your audience. A well-executed content marketing campaign puts you in front of those who otherwise wouldn't have found you. Let's go.

  • Programmatic advertising (including display) continues to dominate the digital space. As it has expanded into areas like Connected TV and digital audio, programmatic remains one of the best strategies for efficiently reaching users and increasing engagement. Sponsored by Adtaxi.

  • How is your loyalty program doing these days? If it isn't thriving, the four issues outlined in this article could be at fault. They're among the most common problems afflicting loyalty programs today.

  • Marketers know that people gravitate toward a brand they relate to, and they respond to marketing and advertising messages that in some way mirror their lives. But when consumers' views of themselves change, as they inevitably do these days, how can we respond?

  • The fastest-growing companies in the United States are using social media to achieve a wide-range of goals, including to brand build and to generate sales, according to recent research published by The Center for Marketing Research.

  • Companies invest billions in data, analytics, and technology to better target and predict customer behavior. We are collecting more data than we know what to do with, so we think we no longer need qualitative research. Big mistake: We need to go beyond data to truly understand the customer.

  • Winning over a technical audience through advertising is a tough gig. Are you ready to create developer marketing campaigns that actually work? Sponsored by Stack Overflow.

  • The overall email open rate last year across 19 industries was 17%, according to Campaign Monitor. Check out the average open, clickthrough, unsub, and bounce rates for each industry.

  • For PR professionals and marketers in general, Valentine's Day is the perfect time to remember best-practices for showing the love to the press. Here are a handful of ways you can do that and build a mutually beneficial relationship.

  • Account-based marketing (ABM) delivers significant benefits for B2B businesses, but it usually takes time before firms can reap those rewards, according to recent research from the ABM Leadership Alliance and ITSMA.

  • Online, it can take numerous impressions to make the equivalent of a first impression in the physical world. Retargeting is a marketer's second chance (and third and fourth and fifth...) to make that all-important first impression. These stats and facts will help you craft your own retargeting strategy.

  • The future of marketing is all about performance—lead quality and revenue contribution. So, very soon, marketers' best friend will be conversational AI. Bots. User interfaces that rely on artificial intelligence and machine-learning to engage users, deliver leads, and increase conversions.

  • Marketing stars Christopher Penn, Chris Brogan, Goldie Chan, Carlos Hidalgo, Katie Martell, and MarketingProfs' own Nina Bell share mistakes and missed marketing opportunities and lessons those experiences taught them. MarketingProfs Chief Content Officer Ann Handley co-hosts this special 404th episode.

  • Millennial parents tend to think of technology as a parenting tool and are more concerned about safe content than content overload for their kids, according to recent research from Fullscreen.

  • Video's popularity has exploded, leading to YouTube's becoming a massive search engine. Chances are, your customers—and potential customers—are conducting searches there associated with the products or services you or your competitors offer. That's where YouTube bumper ads come in.

  • Gen Zers tend to have longer queries and are more likely to use certain words when searching online, according to recent research from Fractl.