Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Infographic | TOPIC: Demand Generation
Effectively generating leads often requires following a lengthy path that includes everything from developing a strategic plan to measuring performance. This infographic from Orbit Media Studios covers each essential element of that journey.
CONTENT TYPE: Article | TOPIC: Events
Until in-person events return in full force, hybrid is the name of the game. If you're attending or planning a hybrid event this year, maximize engagement and ROI by using these five strategies.
CONTENT TYPE: Article | TOPIC: Email
More isn't always better with your email marketing strategy. The pandemic caused many marketers to follow a mass messaging approach in 2020, but prospects aren't likely to respond to that tactic in 2021. Here are four tactics to use now.
CONTENT TYPE: Infographic | TOPIC: Social Media
Clubhouse, an audio-only social media app, has been getting lots of buzz recently. But what exactly is it, and how does it work?
CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing
Are we doing ABM wrong? We align our account-based marketing efforts with target accounts that fit certain firmographics, but maybe we should first be finding out what they actually want. Learn more in this article.
CONTENT TYPE: Chart | TOPIC: Content
Most B2B marketers say they do not spend enough time on content amplification, according to recent research from Converge.
Image posts tend to garner the most engagement for small and large business accounts on LinkedIn, whereas video posts tend to garner the most engagement for midsize accounts, according to recent research from Social Insider.
CONTENT TYPE: Article | TOPIC: Search
We can't control Google's latest search algorithm, but we can harness the power of internal linking to strengthen our website's SEO. Here are five tactics to use.
CONTENT TYPE: Article | TOPIC: Account-Based Marketing
Account-based marketing was once a manual and time-consuming game of connect-the-dots. Now, with data and automation, marketers can move beyond the basics of ABM to a new approach. Here's what you need to know.
CONTENT TYPE: Infographic | TOPIC: Email
What are the keys to creating a successful email campaign? According to a recent infographic from Uplers, it begins with developing a strong email design that hand holds the reader.
CONTENT TYPE: Article | TOPIC: Marketing Technology
Google has done ad tech a service by retiring third-party cookies. Let's bid adieu to the outdated cookie (good riddance!) and embrace better digital marketing.
CONTENT TYPE: Article | TOPIC: Career Management
You may be qualified and experienced. But what sets you apart from the competition in today's competitive job market? A powerful personal brand.
CONTENT TYPE: Chart | TOPIC: Websites
Median and average conversion rates for landing pages vary significantly by industry and by type of page, according to recent research from Unbounce.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Most marketers plan to increase their ad spend in 2021 on digital channels, such as social media, search, and video, and either maintain or reduce their spend on traditional channels, such as television, according to Nielsen research.
Traditional video on Instagram tends to outperform IGTV (Instagram's long-form, immersive format), according to a recent analysis conducted by Social Insider.
Did you know that there are more than 416 million monthly Pinterest users? Or that visitors spend five minutes, on average, on Pinterest? Those are some of the insights about the social network covered in this infographic.
CONTENT TYPE: Article | TOPIC: Content
The pandemic has significantly changed the way B2B buyers and sellers do business. To adapt to the new B2B sales and marketing world, adopt these five strategies.
CONTENT TYPE: Article | TOPIC: Customer Experience
How do you determine when a customer is loyal to your brand? This article breaks down customers into five levels of loyalty, and outlines how to market to each level.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions
Google's responsive search ads (RSAs) enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers make the most of this powerful format?
You know about account-based marketing. Now it's time for account-based podcasting: delivering personalized audio content directly to target customers. Learn more here.
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