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  • Many businesses invest significant resources in developing online training and professional development courses. Yet, workers often disengage before completing them. This infographic explores what you can do to reduce dropout rates.

  • Although the use of AI-powered tools like ChatGPT has been growing rapidly in the US, that does not yet appear to be substantially affecting the use of traditional search engines, according to recent research.

  • B2B marketers are turning to subject-matter experts in short-form video to share knowledge, build trust, and connect authentically with audiences across platforms. Explore proven approaches for success. Read more.

  • Reddit is the most cited source of information by popular AI-powered search and research tools like ChatGPT, according to recent research.

  • Adtech faces a reset as SSPs must demonstrate real value. Publishers demand transparency, performance, and partnership over volume and empty promises. Read more.

  • Marketers say the biggest roadblock they face with regard to getting the most value out of their data is disconnected platforms, according to recent research.

  • Trust in recommendations from social media influencers varies widely between older and younger generations, according to recent research.

  • Content marketers who use AI report that it takes them 10% less time, on average, to write an article compared with respondents who do not use AI.

  • Joe Rogan had the most listened to podcast in the United States in the second quarter of 2025, according to recent research.

  • Marketers say AI is having the most impact on their email programs through the use of tools for generating content, according to recent research.

  • Agencies face rising client questions about AI. This article shows how firms can reframe AI as a complement to human insight, creativity, and accountability. Read more.

  • Advertisers looking to stay ahead on social media should keep a close watch on these five trends.

  • This infographic explores how a "measurement paradox" leads marketers to wrongly attribute sales and incorrectly divide brand marketing and performance marketing.

  • Do ChatGPT and Google AI Mode respond similarly or differently when given prompts related to different industries? To find out, researchers at Brightedge conducted a study in July 2025.

  • Leaders at professional services firms say relationship-based approaches, such as referrals and networking, are the most effective marketing approaches for generating new business, according to recent research.

  • Creative roles are evolving as AI reshapes marketing. Discover how human storytelling, strategic insight, and leadership will define the future of creative teams. Read more.

  • Explore how B2B companies can generate brand gravity and attract buyers across research channels to effectively engage modern buying groups.

  • This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal customer profiles (ICPs) rather than surface-level virality.

  • Which marketing tasks do SMBs outsource most to marketing agencies? What proportion of SMBs use at least one marketing agency? How often do SMBs switch agencies?

  • Reddit's global advertising revenue is projected to grow 50% year over year in 2025, according to recent research.