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  • Do you know the difference between the two types of in-stream ads on YouTube? Or how about where YouTube's bumper ads and video discovery ads appear?

  • Speaker, author, and influence marketing expert Jason Falls shares tips and insights from his new book, Winfluence: Reframing Influencer Marketing to Reignite Your Brand.

  • Digital communication is more important than ever, but many marketers are still wondering how to effectively handle engagement tactics and customer experiences in the virtual world. While forming your strategy, keep these five tips in mind.

  • Marketers can truly have a fundamental impact on their audience's quality of life. Jasmine Gee joins us and shares how she's used marketing to help with the Covid-19 vaccine rollout and how she's connected with her audience in a profound way.

  • How exactly can you develop content that will rank well on search engine results pages? This infographic offers nine key tips for creating SEO-friendly content, including advice on researching keywords, identifying the right formats, and implementing effective internal links.

  • Marketers say enhancing personalization, testing designs, and using welcome/thank you automated messages are among the most important email marketing optimizations, according to recent research from Ascend2.

  • Did you know that users take 0.05 seconds, on average, to form an opinion about a website—and 94% of those initial impressions are related to design elements?

  • As marketers, in matters SEO we are often at the mercy of the almighty Google. But 2020 proved that it pays to be prepared, and businesses stand to better manage future crises by staying up to date on these four SEO developments.

  • Why do writers procrastinate? Often, they chalk it up to a lack of discipline that can be overcome with willpower. In truth, many writers procrastinate not because they're lazy but because the task feels too daunting or boring.

  • In 2020, it became clear to marketers that customers who are faced with uncertainty embrace personalized communication. That means it's time to junk marketing-speak and instead opt for a more authentic approach. These four tips can help.

  • We've all received advance notice of Google's impending page experience update, set to debut this year. But what does "page experience" really mean, and how will it affect B2B sites in particular? You can get the rundown here.

  • Losing the occasional customer is an inevitable reality—but it doesn't have to be the end. The right targeted content techniques can both win back people who stopped using your service and ensure they never stray again. Just follow these five steps.

  • Many of us still rely on traditional content types to drive our content marketing and thought leadership. It's time for that to change: Your company podcast contains all the content you need in easy-to-repurpose conversations. Here's the why and how-to.

  • Launching a new product or service comes with plenty of PR headaches. Your press release announcing your news shouldn't be one of them. Still, marketers commit one of the biggest mistakes of a launch when they get the press release wrong. Here's how to get it right.

  • What's old will be new again in typography during 2021. The Word Counter predicts that classic looks such as serif fonts, psychedelic vibes, and the brutalist aesthetic could make a comeback this year.

  • A recent infographic from DirJournal explores why link signals still matter for search rankings, what makes a link "good" according to Google's guidelines, and how businesses can build better link profiles.

  • Content managers say the top challenges they face with their jobs are getting quality content and dealing with a lack of strategy, according to recent research from Hero's Journey Content.

  • Content creation is one of those tasks organizational leaders should do but rarely find the time for. Extracting content, or even content ideas, from executives and internal experts is a major challenge for marketers. Here are six practical ways to get the content you need.

  • Why are we producing content? To generate leads, drive sales, and build authority. You'll need to bring readers in at the top of the funnel and work your way down to drive sales. Here's how.

  • Ready for lots of bold typography, textured illustrations, and muted colors in marketing emails this year?