Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Content
Though marketing teams can produce content marketing that resonates with prospects and customers, executive-team buy-in and participation can elevate their efforts and open more opportunities to attract higher numbers of qualified leads.
CONTENT TYPE: Article | TOPIC: Branding
Are your brand guidelines working for your team and company? Is the content being shared internally and externally consistent and aligned, no matter which team it's coming from and in what format? If not, it's time to start making some important changes.
CONTENT TYPE: Infographic | TOPIC: Social Media
Instagram carousels enable marketers to share multiple images and videos in a single post; as a result, they can be a highly effective way to stand out on the social network.
Many of us are missing a huge content opportunity on LinkedIn: long-form articles. The marketing benefits you reap are tangible while the effort you expend can be minimal—if you use the right approach. Read more for practical advice and real-world examples.
CONTENT TYPE: Article | TOPIC: Demand Generation
Business buyers are inundated with pitches and content, most of which isn't relevant to them. That's good news for B2B marketers: Your prospects are hungry for a personalized experience. Here are three practical ways to make your ABM more successful.
CONTENT TYPE: Article | TOPIC: Events
Unusual times call for unusual thinking and strategic engagements. In the current business environment, to fully realize the objectives of live events that can't take place, take the path mapped out in this article to deliver an experience that exceeds expectations.
CONTENT TYPE: Infographic | TOPIC: Demand Generation
Consistently generating high-quality leads lies at the heart of an effective B2B marketing strategy, helping to drive revenue and ensure sustained growth.
CONTENT TYPE: Article | TOPIC: Search
Your B2B SEO strategy must be geared toward reaching the right decision-makers. If your sole intention is simply to rank for a keyword, your B2B keyword strategy is already a lost cause. Here are some handy tips to get it right.
CONTENT TYPE: Infographic | TOPIC: Content
Creating effective content for a business website is a complex endeavor that requires undertaking everything from audience research and competitive analysis to media development and search engine optimization.
Content marketing has matured to a point where you need at least some automation. But if you aren't careful, you'll turn people off: Your loyalists will notice if your content is lower quality or less tailored. To maintain customer trust while streamlining your workload, use these three tips.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
As marketers consider their options for providing digital event opportunities, one question is top of mind: How do you create an engaging attendee experience? The key is to make real connections in a virtual way. These three tips will help.
CONTENT TYPE: Chart | TOPIC: Content
Concise, easy-to-read e-commerce landing pages that use positive language and create a sense of anticipation tend to have better conversion rates, according to recent research from Unbounce.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Marketers say audience targeting is both the most effective programmatic advertising tactic and the most difficult to execute, according to recent research from Ascend2.
CONTENT TYPE: Article | TOPIC: Email
What happens when a global crisis hits and your marketing emails are suddenly one of the last things a customer has time to think about? The answer: don't proceed like normal. To ensure your email program remains effective and authentic, follow these five practical steps.
CONTENT TYPE: Chart | TOPIC: Search
The most common critical search engine optimization (SEO) mistake on websites is missing metatags, according to recent research from Sitechecker.
The legends of copywriting agree: It can destroy or skyrocket your marketing campaign. "It" is your headline—the first thing that gets noticed. If people don't read your headline, they don't go on to read your content. Here's how to easily write headlines that get read.
Boosting your rankings on Google is vital: It means more traffic to your site and an increase in leads. One of the most reliable ways to rank well is the use of link-building tactics. But it's not only the most popular tactics that perform well. These lesser-used tactics are just as good.
CONTENT TYPE: Infographic | TOPIC: Customer Loyalty
The pandemic has disrupted business (and life), and everyone is scrambling to adapt. Instead of enticing buyers with a promise of "better" as you likely did before COVID-19, you now need to do more: You need to make your sales offers far more valuable than ever.
Webinar attendees in 2019 typically joined via a desktop computer and watched for just under an hour, according to recent research from ClickMeeting.
CONTENT TYPE: Podcast | TOPIC: Content
Content strategy expert and author Ahava Leibtag shares advice on distinguishing your message by refining your B2B brand's voice and tone and by using plain language in your content.
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