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  • Account-Based Marketing

    Learning Path

    A well-executed account-based marketing campaign gives you an edge over the competition. With deep insights into the needs and pain points of key decision-makers at your target accounts, you're able to deliver highly relevant, exceptionally personalized experiences that close the big sales.

  • Buyer-centric demand generation is all about putting your customer first. Simple enough, if done right. But to do it right requires setting aside time for planning, the careful creation of assets for your campaign, a good understanding of multi-channel customer engagement, and a data-driven mindset. Not so simple.

  • Email marketing campaigns have the potential to deliver an off-the-chart return on investment. In this learning path you'll find everything you need to run a successful email campaign from start to finish. You'll also learn how to analyze each campaign to improve your future results.

  • More leads. More conversions. More revenue. You want it all. You deserve it all. Welcome! You've come to the right place. Here you'll learn how to plan, launch, and optimize a content marketing campaign that doesn't just deliver results... it absolutely delights your audience. A well-executed content marketing campaign puts you in front of those who otherwise wouldn't have found you. Let's go.

  • Marketing stars Christopher Penn, Chris Brogan, Goldie Chan, Carlos Hidalgo, Katie Martell, and MarketingProfs' own Nina Bell share mistakes and missed marketing opportunities and lessons those experiences taught them. MarketingProfs Chief Content Officer Ann Handley co-hosts this special 404th episode.

  • Video's popularity has exploded, leading to YouTube's becoming a massive search engine. Chances are, your customers—and potential customers—are conducting searches there associated with the products or services you or your competitors offer. That's where YouTube bumper ads come in.

  • Marketers covet Page One of Google search results for a reason: It's chock-full of possibilities for website traffic, leads, and conversions. Here's a tried-and-true process for creating content that ranks.

  • Matchmaking is alive and well—and not just on reality TV. But finding the right influencers to engage and motivate your audience takes time, effort, and likely a few new steps you've yet to master. The good news is, once you've identified possible connections, you're on your way to fulfilling results. Get ready to swipe right.

  • You should expect to see more Art Deco references, astrological allusions, and flowery visuals in creative projects this year, according to recent research from Shutterstock.

  • Content marketing was once mostly about launching a website and posting on blogs. Those days are long gone. Today, it's a critical, multifaceted discipline that drives brand awareness as well as sales leads. Still, content campaigns could be even more successful than they are--if only we didn't succumb to these myths.

  • Marketing is not about bombarding customers with messages and hoping they'll purchase a product; it's about gathering data and listening to what they want. Here are four ways to use data to deliver the end-to-end experience customers are craving.

  • There may not exactly be a magic formula, but there are steps you can take to write for humans that will also appeal to the Google bots that determine whether your content will ever see the search engine light of day.

  • Here's why having a single writer—or small, connected team (think agency)—can be ideal, and how you can mitigate the risk of your content machine's crashing and burning if that resource leaves.

  • To stand out, brands must convey their messages distinctly. A unique, visually appealing packaging design is an excellent attention-getter and differentiator, and it can deliver the right message to a targeted audience. Here's how to create a lasting positive impression through packaging.

  • As we enter a new year and a new chapter in digital marketing, it's imperative that your email campaigns reach their intended destination. Here are 5 best-practices to boost and maintain your email deliverability in 2020.

  • Want to rev up your email marketing? One of today's top email design trends is creating interactive email experiences. And for good reason: interactivity can be more engaging for your audience and more effective for you. Sponsored by Litmus.

  • To draw in and engage recipients—and result in more conversions—email-design innovations continue unabated. Which is why visually striking and technologically advanced emails will be the face of email design in 2020.

  • Email marketing doesn't work well if you don't understand your audience, their needs, their wants. Take these steps to learn more about your audience so that you can then segment them and improve your email workflow—and conversions.

  • Here are the 2020 B2C content marketing research results from MarketingProfs and Content Marketing Institute. See what key actions and approaches you can take to improve your own content marketing program.