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  • Reaching customers with quality content and thought leadership is more important than ever, but so is maintaining a unified voice for your company. The best way to do both is to develop content marketing guidelines.

  • Most healthcare marketing executives say the COVID-19 pandemic has affected their content marketing strategy but it has not changed their content marketing budget, according to recent research from True North Custom.

  • Recent work-from-home initiatives have created record demand for telecommuting, team chat, and employee tracking apps. If your B2B company has an app, it's time to look into app store optimization (ASO) to maximize your potential customer base.

  • The idea of cold-calling prospects has put a chill in the heart of many a B2B salesperson. But you can become a better, more-effective cold-caller.

  • Host-read podcast ads tend to be more effective in driving recall and other lift metrics, according to recent research from Nielsen.

  • Apple iPhone and Google Gmail are the two most popular clients for opening emails in 2020, according to recent research from Litmus.

  • Over the past decade, Instagram has become one of the most popular social networks in the world, increasing its user base from only 1 million in 2010 to over a billion today.

  • Bonnie Rothman and Judy Kalvin from Company B show us ways to humanize our brand, teach us how to start thinking about our brand as legendary, and show the power of a well-told founder's story.

  • For many people, the prospect of trying to negotiate for a higher salary sparks discomfort or even fear. However, making the effort can pay off.

  • B2B buyers say they rely on product demos and vendor websites most when evaluating potential technology purchases, according to recent research from TrustRadius.

  • LinkedIn is more popular than ever with businesspeople and sales reps, but you can't just use a copy-and-paste method to pitch to your new connections. There is value in being genuine. Here are four ways to rise above generic LinkedIn messaging.

  • Are you ready to see lots of maximalism, responsive clutter, and technodystopia in digital design and graphic design next year?

  • That was the question we at MarketingProfs started asking ourselves earlier this year as we realized our annual event, scheduled for San Francisco, wasn't going to happen. As we planned and put on our B2B Forum as a virtual conference, we learned these four things.

  • In 2020, the limitations on travel and face-to-face meetings have brought about the switch to virtual-only selling. Nevertheless, the fundamentals of needs discovery remain, even if in some ways it has become more difficult. But the shift to virtual has given organized sellers an even greater advantage.

  • Thought leadership needs a rethink. Articles and interviews that focus on tactics and coincide with product launches don't have the impact they once did. People are craving stories that guide and inspire. Here's how to get thought leadership right.

  • Mike Betzer, SVP and GM at Khoros Care, dives into the history of the 800 number, long distance dialing, personalized messaging, and MCI—all in an effort to get to the heart of why companies struggle to really talk to their customers.

  • Communication and connection are important in the best of situations, but they become vital when adapting to a new normal. As customer expectations evolve, marketers are thinking how they can adjust to ensure the best possible customer experience. Here are some useful tactics.

  • Email marketing gives you space for customization, direct communication, and easy tracking. But scaling and consistency are hard to achieve. Here are four ways to integrate AI into your email strategy without sacrificing a human touch and all the while achieving consistently better results.

  • Thumbnail images for popular YouTube videos tend to be colorful, to feature human faces, and to contain text, according to recent research from Best SEO Companies.

  • In 2020 LinkedIn finally hopped on the stories bandwagon, rolling out the content format worldwide in October. How can marketers make the most of this mobile-first, mixed-media format?