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  • Marketing Smarts Special: Experts Share Their Holiday Wishes for Marketers [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Twelve top marketing experts share their wish list for marketers: what they wish marketers would stop doing, and what they'd like to see more of in the coming year.

  • How to Use Heuristics Marketing to Your Advantage

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (mental shortcuts that people use to form judgments and make decisions) to target their markets.

  • Six Steps to Mastering Email Marketing

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Email Marketing

    Email is an essential tool for modern marketers. It might not be shiny and new, but it’s still one of the most effective forms of marketing used today. Use it to increase engagement, conversions, and sales—you’re up for the challenge.

  • How Product Packaging Affects Buying Decisions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Is your product packaging conveying the right message? Here's a look at the elements of successful packaging and how they affect consumers.

  • Print's Not Dead: Print Marketing Will Thrive in 2014 and Beyond

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Even as technology evolves and online marketing grows, print is (and will remain) an effective tool for delivering your marketing messages to your audience.

  • Five Tips for Creating Customer Relationships That Drive Sales

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Strong customer relationships drive sales, sustainability, and growth, especially in today's economy. Regardless of your industry, follow these five tips for stronger and healthier customer relationships.

  • One Direction's Five Lessons for Building Customer Loyalty

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The passionate emotional enthusiasm (and sizable financial expenditures) that 1D inspires among its massive global fan base is not a fluke: It's the result of a meticulously nurtured loyalty-building strategy.

  • Why You Should Make Follow-Up a Priority: Six Questions and Five Tips

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    What is it that regularly blows apart business development efforts and causes marketing to fail? The lack of follow up. Yes, it can be uncomfortable to do for professionals, but it isn't hard; anyone can do it.

  • Free and Paid Ways to Promote Your Brand on YouTube

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Can a marketer combine free and paid YouTube promo methods in a campaign? Of course. Moreover, if you do it the smart way, each individual method becomes more effective.

  • Free and Paid Ways to Promote Your Brand on YouTube

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Can a marketer combine free and paid YouTube promo methods in a campaign? Of course. Moreover, if you do it the smart way, each individual method becomes more effective.

  • CEO Communications: Five Phrases That Signal 'BS'

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Leading business bloggers say the perceived authenticity of a CEO plays a critical role in how they assess a leader's abilities and performance overall, according to interviews conducted by the 10 company and Gotham Research Group.

  • The Value of Face-to-Face Marketing in a Virtual Age

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Both face-to-face and virtual marketing are essential components of any company's communications strategy. Learn the benefits of both approaches and how they can be combined to maximize return on investment.

  • BJ Fogg: Persuading Customers via Social Media

    Video

    CONTENT TYPE: Video | TOPIC: Social Media Marketing

    How marketers persuade customers has changed: Using new technologies, we can now combine interpersonal influence with mass media reach—the biggest advance in persuasion since radio.