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CONTENT TYPE: Article | TOPIC: Marketing Management
Data-driven marketing works if your data is high-quality. But what if it isn't? A data audit can save your campaigns.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Global ad revenue for TikTok is forecast to jump by 51.7% year-over-year in 2023 despite the wider ad market slowing, according to recent research from WARC.
CONTENT TYPE: Chart | TOPIC: Marketing Content
The podcast audience in the United States has more than tripled in size over the past decade, according to recent research from Edison Research.
CONTENT TYPE: Chart | TOPIC: Websites
Visitors to business websites encounter frustrations such as slow load speeds and nonresponsive elements in more than a third of their sessions, according to recent research from Contentsquare.
CONTENT TYPE: Infographic | TOPIC: Career Development
Americans say work-from-home options are one of the things they value most in a job—second only to a competitive salary, according to findings from a survey of 1,002 full-time workers from across the United States.
CONTENT TYPE: Chart | TOPIC: Social Media Marketing
Facebook is by far the social platform Americans say they use most often, but its popularity is waning and use varies widely among different age groups, according to recent research.
CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence
Is the AI-powered ChatGPT tool any good at writing B2B articles about technology topics? To find out, Midas Touch Consultants had it write 50 articles based on outlines.
CONTENT TYPE: Article | TOPIC: SEO
Even among the proliferation of AI and tech tools, focusing on business goals and the marketing side of SEO strategy is the way to win. Here's why that's the case.
When searching for content related to B2B vendors, senior leaders at enterprise tech companies say they are most concerned with whether the information will help them meet a specific goal, according to recent research.
CONTENT TYPE: Infographic | TOPIC: Websites
This infographic explores common "dark patterns," or tactics that e-commerce websites use to trick online shoppers into completing actions that benefit the brand more than the customer.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Marketing strategy is often thought about in terms of where the market is going and how best to satisfy the changing needs of the market. Rarely is time spent analyzing one's own company. But doing so is the only way to ensure consistent success.
CONTENT TYPE: Infographic | TOPIC: SEO
Which words and phrases do people use most often when conducting online searches?
To find out, Frontier surveyed 1,000 Americans of all ages.
CONTENT TYPE: Article | TOPIC: Marketing Content
There's not much value in a whitepaper if otherwise valuable information is hidden by bad design. Here are five things to avoid.
B2B buyers say they want chatbots from vendors to provide accurate and relevant answers—and to provide those answers very quickly, according to recent research from Conversica.
CONTENT TYPE: Article | TOPIC: Social Media Marketing
It's been a rocky few months for Twitter. But does the loss of advertising mean your own company should jump to a new platform? Not if you use your account primarily for customer service, says this article.
CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence
Marketing Smarts host George B. Thomas and analytics authority Christopher Penn discuss data science and why it is essential to B2B marketing. They also cover what AI means for the industry, how to implement machine-learning, and how to think like a data scientist.
The firms that succeed the most with content marketing are much more likely to document their strategies, invest a greater share of budget in content, use paid channels for promotion, and measure ROI, according to recent research from Semrush.
Which corporate buzzwords are overused by recruiters in job posts? To find out, SimpleTexting compiled a list of the 45 most "cringe" words/phrases, then analyzed 6.6 million LinkedIn US job ads to see which ones appeared most often.
Which companies tend to be incubators for startup founders? To find out, OnDeck analyzed the LinkedIn profiles of 228,000 people who have worked for America's largest organizations.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
Traditional ads such as billboards, television ads, and radio spots may have fallen out of favor more during the pandemic, when businesses were accelerating digital methods. But do traditional ads still have value? This article explores the differences.
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