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CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement
Today's Web analytics tools can deliver everything from page heat maps to purchase probabilities. Focusing largely on Google Analytics, this infographic explores how website measurement has evolved.
CONTENT TYPE: Chart | TOPIC: Branding
Of all major brands, Trader Joe's has the best reputation among US consumers, according to recent research from Axios and The Harris Poll.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions
This infographic makes the case for why ads have a big impact on Reddit by presenting data related to user behavior and community engagement.
CONTENT TYPE: Article | TOPIC: Websites
The birds are chirping, the sky is blue, and... yikes, that infographic you posted two years ago just doesn't hold up. Time for a spring cleaning. Here's how to do it.
CONTENT TYPE: Article | TOPIC: Management
Real-world AI looks very different from sci-fi TV's beeping robots most of us watched while growing up. Today's AI cannot fulfill its potential if it's relegated to its usual incarnation—expensive prototypes or initiatives. AI in the enterprise functions best as an integral part of a product management system.
Disney, Tesla, and Apple are the major brands people feel most intimately connected to, according to recent research from MBLM.
CONTENT TYPE: Chart | TOPIC: Content
People who listen to podcasts daily say over the past two years they have been listening to podcasts more frequently and have also been listening to more titles, according to recent research from Nielsen.
CONTENT TYPE: Sponsored Article | TOPIC: Metrics & Measurement
Data is no good to anyone if it's just lying around. To be useful, it has to be analyzed and applied. That's where people come in. Check out these examples of people and data being better together.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
Data can drive better marketing strategies and help make content more authoritative. However, when data is interpreted incorrectly, it can lead marketers astray. Explore 15 common data mistakes that should be avoided.
B2B buyers say the top things vendors could do to improve their content are to curb the sales messaging and create shorter pieces, according to recent research from Demand Gen Report and ON24.
CONTENT TYPE: Infographic | TOPIC: Career Management
This research from the professional social network ranks companies based on elements of career progression, including ability to advance, company stability, external opportunity, and gender diversity.
Ever try to explain how hot it is outside in Celsius when your audience is familiar only with Fahrenheit? That's what marketing measurement can feel like. Check out the methods in this article to get to the bottom of marketing's business value.
CONTENT TYPE: Chart | TOPIC: Search
Online searches tend to be very short: Most consist of just one or two words, according to recent research from Semrush.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn't have to be the case. Here's how B2B advertisers can use digital attribution to take advantage of CTV.
B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem they are facing, according to recent research from Brightcove and Ascend2.
Sometimes all the persuasive arguments in the world are useless compared with real-life case studies. Here are four that should convince you how useful attribution analytics can be.
CONTENT TYPE: Infographic | TOPIC: Branding
Which brands inspire so much loyalty that people want to immortalize them in ink? To find out, DealA examined Instagram data, looking at the volume of posts tagged with the word "tattoo" as well as popular brand names.
CONTENT TYPE: Chart | TOPIC: Social Media
Adding more hashtags to Instagram posts doesn't tend to help boost views, according to recent research from Social Insider.
Big ad channels can't be trusted to give you real analytics. Facebook wants you to use Facebook, so it fudges the stats to ensure you will. Multitouch attribution tools, on the other hand, are impartial and effective.
CONTENT TYPE: Infographic | TOPIC: Content
This infographic explores performance trends for UGC advertising and how social networks are investing in UGC.
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