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CONTENT TYPE: Article | TOPIC: Advertising & Promotions
Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn't have to be the case. Here's how B2B advertisers can use digital attribution to take advantage of CTV.
CONTENT TYPE: Chart | TOPIC: Content
B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem they are facing, according to recent research from Brightcove and Ascend2.
CONTENT TYPE: Sponsored Article | TOPIC: Metrics & Measurement
Sometimes all the persuasive arguments in the world are useless compared with real-life case studies. Here are four that should convince you how useful attribution analytics can be.
CONTENT TYPE: Infographic | TOPIC: Branding
Which brands inspire so much loyalty that people want to immortalize them in ink? To find out, DealA examined Instagram data, looking at the volume of posts tagged with the word "tattoo" as well as popular brand names.
CONTENT TYPE: Chart | TOPIC: Social Media
Adding more hashtags to Instagram posts doesn't tend to help boost views, according to recent research from Social Insider.
Big ad channels can't be trusted to give you real analytics. Facebook wants you to use Facebook, so it fudges the stats to ensure you will. Multitouch attribution tools, on the other hand, are impartial and effective.
CONTENT TYPE: Infographic | TOPIC: Content
This infographic explores performance trends for UGC advertising and how social networks are investing in UGC.
CONTENT TYPE: Article | TOPIC: Branding
Time to take your brand to the doctor. How does it measure up? Ask yourself these six questions to see if you need to make changes.
If the formula for measuring ROI is so straightforward, why do so many marketers struggle with it? They may be looking for their Y in the wrong place.
CONTENT TYPE: Infographic | TOPIC: Social Media
This infographic explores benchmarks based on an analysis of engagement (likes, comments, shares, etc.) on 27 million posts on Instagram, Facebook, Twitter, and TikTok.
CONTENT TYPE: Article | TOPIC: Customer Experience
You have a great customer feedback program that gets you a mountain of data. But how do you spin that data into problem-solving gold? Here are three lessons from companies that successfully did just that.
CONTENT TYPE: Chart | TOPIC: Career Management
The number of marketers on LinkedIn who changed jobs jumped by nearly a third in 2021, according to recent research from the professional social network.
CONTENT TYPE: Chart | TOPIC: Demand Generation
B2B marketers say the biggest benefits of a data-driven demand generation strategy are better lead quality and better customer experiences, according to recent research from Act-On and Ascend2.
B2B marketers are participating in professional training, but too often it's not helping them improve business results, according to recent research from MarketingProfs.
CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement
This infographic from InfoTrust explores how to protect privacy without sacrificing data quality.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Marketers' return to investing in out-of-home and cinema advertising is outpacing consumer behavior, according to recent research from WARC.
CONTENT TYPE: Chart | TOPIC: Email
Apple's Mail Privacy Protection (MPP) feature appears to have had a noticeable impact on email engagement metrics following its introduction last year, according to recent research from Campaign Monitor.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
It's impossible to connect with a crowd of faceless nobodies. You have to know whom you're marketing to if you want your marketing to be effective. Audience analysis can help. Here's how to get started.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement
Option 1: keep track of campaign data and metrics and do all the reporting by yourself, which can lead to exhaustion and human error. Option 2: let Data Studio do it for you. Let this article be your guide to the better option.
B2B marketers say the biggest challenges they face with demand generation are generating high-quality leads and collecting high-quality data, according to recent research from HIPB2B and Ascend2.
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