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  • The Benefits of Using Plain Language in B2B Healthcare Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Do healthcare B2B buyers prefer marketing content from brands that use clear, plain language? If so, what benefits does using that sort of language deliver? To find out, Aha Media conducted a study with more than 150 clinical and non-clinical professionals.

  • Where Are the AI Jobs Located? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Which countries have the greatest number of job postings related to AI? What share of job posts in US states are related to AI? To find out, Executive Placements examined publicly available data from a range of sources.

  • Five Effective Ways to Justify B2B Marketing Spend [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    How can B2B marketers ensure they get the funds needed to execute their strategies? This infographic from DIGGrowth looks at five proven approaches for justifying spend.

  • How Artificial Intelligence Is Impacting SEO: Chris Rodgers on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence

    Host George B. Thomas and guest Chris Rodgers delve into AI and its connection to SEO, breaking it down into easy-to-understand terms. They discuss the emergence of prompt engineering, the importance of educating yourself, the necessity of maintaining a high-quality output, and more.

  • Email Behavior Trends for 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    How often do people check their email? Why do they look at their inboxes? Which devices do they use? To find out, ZeroBounce conducted a global survey of 657 adults.

  • Martech Replacement Trends for 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Are martech tools being replaced more or less in 2023 compared with previous years? Which types of tools are being replaced the most? To find out, MarTech surveyed 443 marketers in the second quarter of 2023.

  • Three Things Every Great SaaS Landing Page Does Right [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    According to this infographic from Instapage, three qualities of high-performing SaaS website landing pages are that they avoid tech jargon, provide compelling visuals, and use different kinds of social proof.

  • The Top Challenges Companies Face in ESG Reporting

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    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Environmental, social, and governance (ESG) practitioners say the biggest reporting challenge their companies face is trying to measure the impact of qualitative initiatives such as DEI programs, according to recent research from Workiva and Ascend2.

  • The State of Digital Marketing for the Manufacturing Industry [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    How are marketers at manufacturing companies feeling about their digital marketing strategies? To find out, Brandpoint partnered with Drive Research to survey more than 200 manufacturing marketers.

  • The PPC Power Players: Ad Platforms Making a Big Impact

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Whether you use them together or separately, Google Ads and Facebook Ads are the leading PPC ad platforms in 2023—but there could be challengers. In this article, discover which platform is best for your business.

  • How Marketers Can Use Identity Graphs to Understand Their Customers Better

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    As a marketer, your goal is to deliver real-time, relevant, and engaging experiences to propel your brand forward. Closing customer identity gaps with an identity graph can help.

  • Why Some Companies Are Not Increasing Spend on Generative AI

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    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Decision-makers who work for companies that do not plan to increase their investment in generative AI tools such as ChatGPT in the near future say they have a range of concerns about the technology, according to recent research from Lucidworks.

  • Unlock the Power of Your SEO: A Beginner's Guide to Measuring Success

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    It's easy to joke about Google's algorithms and mysterious methods of determining page rank. But SEO is measurable. Try these metrics.

  • How Attitudes Toward AI Vary Among Countries and Demographics

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Just over half of people globally say artificial intelligence has more benefits than drawbacks, and attitudes vary widely among countries and demographics, according to recent research from Ipsos.

  • Marketers' Biggest Concerns About AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Marketing and comms pros say their biggest concern about using artificial intelligence tools for work is the potential for disseminating misinformation/inaccurate information, according to recent research from The Conference Board.

  • ChatGPT vs. Bard: The Future of Google's Search Dominance

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Google debuted an early AI product, Bard, that isn't quite up to par with its competitors—namely ChatGPT. Will that affect Google's search dominance? This article explores some possibilities.

  • The Fight Against Bot Traffic: Three Ways Marketing and Security Can Partner

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    You've got a great signup conversion rate! Except... nope, those are full of bots. But what about all that traffic to... nope. Also bots. Sound familiar? Working with the security team can help.

  • Generative AI-Powered Sales and Marketing Conversations: David Greenberg on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence

    Generative AI is certainly a hot topic in a general and philosophical sense. But how can it actually be integrated into business processes to change the way we do marketing? Join host George B. Thomas and guest David Greenberg for a conversation about conversations: AI-powered conversations, conversational metrics, conversational benchmarks, and more.

  • Healthcare SEO Trends for 2023: AI to the Rescue?

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Most healthcare digital marketers say they believe generative AI programs such as ChatGPT will improve search engine optimization (SEO), according to recent research from Tebra.

  • Why Thought Leadership Content Fails

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Senior executives say the top reasons thought leadership content tends to fail are faulty methodologies and a lack of internal buy-in, according to recent research from Bospar and Reputation Leaders.