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  • Getting your marketing and sales teams on the same page—aligning them around a common revenue goal—can have a huge payoff.

  • Brands can no longer treat product data and marketing content in isolation. Accurate, comprehensive product data is critical to building trust via emotive, interactive content. In turn, that partnership of product data and content is essential to driving sales.

  • Influencer marketing is no longer a B2C-exclusive space. Many B2B brands are discovering the benefits of an influencer strategy. Here are five tactics to use when planning your B2B influencer campaign.

  • B2B marketers say creating effective content and collecting quality data are the two biggest challenges they face when trying to execute their lead generation strategies, according to recent research from Wpromote and Ascend2.

  • Some 46% of senior executives rated the performance of their marketing team as very good or exceptional in 2020, and 45% rated it as moderate, according to recent research from the CMO Council.

  • Often, our online content doesn't engage readers because they don't want to read so much text. And that impacts bounces and time on page, which Google watches closely. So how can you improve engagement—and on-page SEO? This articles explains what you need to know.

  • What's so great about marketing automation? An infographic from SalesIntel covers some of the many benefits, including saved time, increased efficiency, and better ROI.

  • Marketing veteran Mark Harari talks positioning and crisis communication, and he shares tips from his new book, Lobster on a Cheese Plate.

  • Dogecoin was created as a joke in 2013, after two hours of development by an engineer and an entrepreneur. So how can we explain the recent Dogecoin frenzy? From the perspective of marketing, what turned a joke into the fifth-largest cryptocurrency by market cap? Let's take a look.

  • One of the easiest ways to scale your business—and earn more revenue with less effort than it takes to build new products—is to work with channel partners. Ensure your success by building a solid marketing partnership.

  • The goal of positioning, which is a strategic process, is to create benefit associations in the minds of your prospective customers. That's because your brand messaging won't hold up unless you've first built your positioning. Here's what you need to know.

  • Sales deals that are won tend to have shorter time frames than lost deals, more email communication, more meetings, and more stakeholder involvement, according to recent research from People.ai.

  • Email marketing funnels can help you lead people from interest to action. So, how can you build an effective one?

  • Your buyers incorporate mobile into their everyday work, so it makes sense that your marketing and sales communications should, too. SMS can transform your efficiency—and it's even more effective when combined with automation.

  • Link-building is necessary for SEO, and a dynamic backlink management strategy will elevate your site in the eyes of Google. Here are four ways to make your backlink management dynamic.

  • Digital presence is the totality of how you're represented on the Web, from site landing pages and blog posts to social content and online reviews. So, how can you boost your digital presence?

  • Businesses that need marketing services are faced with the question of whether to hire in-house, outsource to an agency, or contract with freelancers. Here are the most important factors to consider when making your decision.

  • Traditional marketing operates by interrupting people. It's time we moved to permission marketing for more respect and better timing. But how do we know who wants to hear from us? Find out in this article.

  • The secret to marketing automation success is knowing what email campaigns to use and when. Seven campaigns effective enough to get you promoted are outlined in this article.

  • The demise of third-party cookies has now been delayed for two years. But that doesn't mean marketers need to remain unprepared for similar tectonic changes, including iOS14. Let's look at what has already changed, and how you can tackle upcoming events.