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  • The State of B2B Out-of-Home Advertising

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Are B2B marketers running out-of-home (OOH) ad campaigns? When they think of OOH advertising, what comes to mind? To find out, researchers conducted a survey of 101 senior B2B marketers.

  • Why Optimizing Your Affiliate Partner Mix Is Key to Programmatic Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Affiliate performance isn't one-dimensional. Learn how partner types contribute across the funnel and how smarter measurement prepares marketers for a programmatic affiliate future. Read more.

  • How CMOs Can Build Campaigns That Survive Launch Day and Legal Review

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    CMOs face rising regulatory pressure as marketing accelerates. Learn how integrating compliance into workflows helps marketing teams move faster, reduce risk, and launch campaigns built for scrutiny. Read more.

  • How Brands Can Scale Faster, Smarter, and More Sustainably with Design Systems

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Design systems streamline workflows, improve collaboration, and ensure consistent digital experiences across teams and channels. See how brands gain speed, flexibility, and long-term value through shared components and governance. Read more.

  • From Chaos to Control: Orchestrating AI Across Enterprise Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Most enterprise marketers use AI tools in isolation, creating inefficiencies and unclear ROI. A control tower approach coordinates systems, tasks, and teams for enterprise-wide impact. Read more.

  • How Professional Services Marketers Are Approaching GEO

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Some 95% of professional services marketers say it's important that their organization’s content show up in AI search, and 97% say their organization has undertaken at least some generative engine optimization (GEO), according to recent research.

  • Why Local and Trade Coverage Is Just as Important as National Top-Tier Press

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Discover why local and trade publications can build deeper brand trust, stronger relevance, and better long-term visibility than national outlets while supporting your PR strategy for future top-tier coverage. Read more.

  • How Natural Language Is Transforming Marketing Workflows

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Natural language interfaces (NLIs) are changing how marketers access and analyze data, enabling faster insights, better decision-making, and more efficient workflows. Read more.

  • From Flash to Function: How AI Is Powering PR and B2B Marketing Operations

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    PR and marketing teams are discovering AI's power to streamline workflows and automate repetitive tasks, giving marketers more time to focus on strategy and storytelling. Read more.

  • Five Shifts to Help B2B Marketers Stop Marketing Like a Machine

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Stop chasing clicks and leads. Discover five practical shifts that help marketers connect, inspire trust, and move deals forward through human-centered strategies. Read more.

  • How Often Should Brands Be Sending Messages?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    At what point does brand messaging become too frequent? Why do people stay subscribed to brand communications? What makes brand messages feel relevant? To find out, researchers surveyed 1,200 people from around the world.

  • The Top Frustrations B2B Buyers Have With Vendors

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    What are B2B buyers' top frustrations with vendors? What do vendors most often misunderstand about buyers' companies? To find out, researchers conducted a survey of 350 B2B buyers

  • How US Professionals Are Building Their Personal Brands [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Half of American professionals say a strong personal brand matters more than a strong resume in 2025, according to recent research.

  • Brand vs. Branding: Aligning Your Brand and Branding Builds Perception and Trust

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Understanding the difference between your brand and your branding is essential for shaping audience perception, building trust, and creating consistent customer experiences. Learn how to align both effectively. Read more.

  • How Digital Twins Are Transforming B2B Marketing Product Launches

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Using digital twins, B2B marketers can rehearse product launches securely, cut costs, reduce audience fatigue, and reveal unseen risks before going live. Discover how simulations strengthen planning and execution. Read more.

  • Performance Branding: The Misalignment Between Brand and Performance Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Don't ignore brand-building's role in driving future sales by over-investing in lower-funnel tactics. Performance branding uses data, AI, and analytics to strengthen upper-funnel campaigns. Read more.

  • AEO Optimization Checklists: How to Make Your Press Releases More Visible

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Public Relations

    AI search tools are reshaping visibility. Learn how Answer Engine Optimization (AEO) helps your press releases get cited, summarized, and surfaced in ChatGPT and Gemini results. Read more.

  • How SaaS Solution Preferences Are Evolving [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Some 38% of professionals say their firm canceled or downgraded legacy SaaS solutions in 2025, and 21% say they replaced legacy solutions with AI-native tools, according to recent research.

  • Beyond AIO, AEO, GEO: Onsite Search Is the Strategic Layer You Control

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI-shaped search habits mean visitors expect instant answers, intuitive results, and trustworthy guidance. Strong onsite search now defines credibility and conversion for digital leaders. Read more.

  • This 15-Minute Audit Finds Hidden Revenue in Your Video Library

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Content

    Your existing videos could be worth thousands in untapped pipeline. Discover how a quick 15-minute audit helps you repurpose old webinars into fresh, revenue-driving content. Read more.