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  • Reframing Agency Procurement (Part 2): Procurement's View and A Joint Framework

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    AI is transforming procurement and redefining agency value. Learn how a smarter selection framework helps organizations build stronger, long-term partnerships aligned to evolving business priorities. Read more.

  • Reframing Agency Procurement (Part 1): The Agency View

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Short-term procurement savings can undermine long-term growth and performance. Learn how strategic agency partnerships drive stronger outcomes, consistency, and value over time. Read more.

  • How Enterprises Are Optimizing for AI-Powered Search

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most enterprises are taking steps like improving crawlability and restructuring their content in order to optimize for AI-powered search platforms, according to recent research.

  • 35 Brands That Saw Web Traffic Jump After Logo Redesigns [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Which major brands redesigned their logos and then saw significant increases in website traffic? To find out, researchers examined organic web traffic data from 2012 through 2026.

  • How to Manage Brand Misinformation in Generative AI Search Results

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI search is reshaping brand perception, but misinformation risks are rising. Learn how to monitor, manage, and influence your brand’s presence across generative AI platforms. Read more.

  • Influencer Marketing Content and Platform Trends [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores the top-produced influencer marketing content types, the engagement rates of five key content types, and the average cost of an influencer engagement across different social platforms.

  • Humans vs. AI: How Global Companies Are Handling Translation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    This infographic explores how global companies are handling translation and localization, satisfaction with translation, and business leaders' top concerns about AI translation.

  • How Optimistic Are Senior Marketers About the US Economy?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Optimism about US economic conditions among senior marketers has declined its lowest level since the pandemic, according to recent research.

  • The New Rules of Brand Loyalty: From Virality to Value

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Brand loyalty isn’t built on viral moments or discounts. Discover how trust, authenticity, and community-driven strategies create lasting customer relationships in today’s evolving marketing landscape. Read more.

  • Turn Customers Into Recruiters: How Referral Incentives Can Go Beyond Hiring

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    B2B referral programs can do more than generate leads. Learn how to turn customers into advocates who expand your reach through trust, incentives, and community-driven engagement. Read more.

  • How Americans Consume Audio in 2026: Platform and Podcast Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    What are the most popular online audio platforms with Americans? Which audio sources do they listen to in their cars? How are they consuming podcasts? To find out, researchers surveyed 2,050 people aged 12 and older in the United States.

  • The Future Funnel: Why Advocacy Is the Engine of B2B Growth

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    B2B growth increasingly depends on advocacy, not just acquisition. Learn how customer voices, peer proof, and communities influence buyers and drive measurable impact across the funnel. Read more.

  • Where B2B Buyers Begin When Researching Software

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    B2B software buyers increasingly turn to search engines and AI rather than aggregator websites when researching new software, according to recent research.

  • The Content Qualities Correlated With AI Citations [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Which qualities make it more likely that content will be cited by AI-powered search platforms like ChatGPT, Google AI Mode, and Perplexity? To find out, researchers analyzed thousands of citations.

  • How AI Is Helping Enterprise Global Content Programs

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    AI tools are already helping enterprises with individual content tasks, but most global teams are not yet seeing their benefits in areas like content workflow orchestration and contextual localization, according to recent research.

  • The Future Funnel: B2B Customer Retention Requires Growth, Not Just Renewal

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B retention now requires proving value, enabling expansion, and eliminating churn risks. Learn how to modernize your strategy with AI, digital workflows, and payment optimization. Read more.

  • Personalization at Scale: Balancing Marketing Automation and Authenticity

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Scaling personalization in marketing automation requires balancing data, strategy, and authenticity to build trust while avoiding over-automation, intrusive messaging, and fragmented customer experiences across channels. Read more.

  • The Impact of a Glitchy Website [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    When a familiar website looks different or acts strangely, some 40% of people say they immediately question whether the site is safe and 28% say they leave right away, according to recent research.

  • The Impact of Reddit on B2B SaaS Search

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Reddit has become one of the most powerful forces when people search terms related to B2B SaaS, according to recent research.

  • From Coverage to Conversion: Measuring PR’s Impact on Pipeline and Revenue

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    PR impact is no longer just awareness. Learn how to amplify coverage, connect it to attribution, and prove revenue impact with integrated strategies across marketing, sales, and analytics. Read more.