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  • Understanding the Human Side of B2B Decision-Making

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    B2B buyers are more human than we assume. Discover why deeper research into decision dynamics, internal pressures, and behavior is essential for more effective marketing strategies. Read more.

  • The 25 Coolest Brands With Teens [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Teens in both the North America and Western Europe say Nike is the coolest major brand, according to recent research.

  • The Future Funnel: Winning Evaluation in an AI-Curated World

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    AI now shapes B2B vendor shortlists before buyers click. Learn how to structure proof, pricing, and content to stay visible, credible, and competitive in AI-driven evaluation environments. Read more.

  • The 'Big Seven' Platforms That Rule Desktop Web Search

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Which platforms do most web searches happen on? Which platforms have been increasing their share of searches? To find out, researchers examined 4Q25 data covering millions of desktop devices in the United States.

  • Can AI Video Creation Democratize Video Advertising?

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI video promises to make high-quality advertising accessible to small businesses. But human-generated creative strategy still matters. Here’s how marketers should approach AI-powered video production. Read more.

  • Marketing Fundamentals Matter More Than the Latest Trends

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketing success is built on timeliness fundamentals, not the latest tool or trend. Discover how metrics, strategy, UX, and advertising planning drive meaningful results. Read more.

  • The Research Habits of B2B Buyers

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Which sources do B2B buyers trust most when researching vendors and solutions? Which channels do they turn to most often during the early research phase? To find out, researchers surveyed 1,202 B2B decision-makers in the United States.

  • The Future Funnel: Why B2B Awareness Is About Relevance, Not Reach

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    B2B awareness is evolving. Brands must optimize for AI discovery, collaborate with credible practitioners, and embed transparency to build trust and relevance in the modern buyer journey. Read more.

  • AI Ads: The Perception Gap Between Marketers and Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most marketers believe younger consumers have a positive perception of AI-generated ads — but most younger consumers don't actually feel that way, according to recent research.

  • The 10 Global Brands That Lost the Most Value Last Year [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Tesla saw the biggest decline in brand value between 2025 and 2026, losing $15 billion in value year-over-year, according to recent research.

  • How People Feel About AI-Generated Audio in Ads and Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    This infographic explores how people feel about AI-generated voices and music, whether they believe they can recognize AI-generated audio, and how they say AI-generated audio impacts their perception of brands

  • A New Era of Interoperability: AI, Automation, and View-Through Attribution

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketing is entering a new era where AI, interoperability, and advanced measurement redefine campaign execution and accountability. Discover how marketers can drive real business outcomes. Read more.

  • How Marketers Win Visibility in the Age of Zero-Click Search and AI Overviews

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI search is reshaping how buyers find information. Learn how marketers can shift from traditional SEO to AI visibility, authority, and question-driven discovery to stay competitive in the new search landscape. Read more.

  • The Rise of Netflix's Advertising Business

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Netflix's ad revenue is forecast to double year-over-year and reach $3 billion in 2026, according to recent research.

  • The Future Funnel: Earn Interest Through Reviews, Transparency, and Self-Serve Buying

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    B2B buyers now rely on reviews, self-serve research, and AI to evaluate vendors before speaking with sales. Learn how transparency and credible proof drive interest in modern buying journeys. Read more.

  • The Impact of Marketing-Sales GTM Misalignment

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Members of go-to-market teams say misalignment between Marketing and Sales can lead to issues like lower morale, lost opportunities, and delayed follow-up with leads, according to recent research.

  • AI's Impact on the B2B Buyer Journey [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Artificial intelligence is affecting every stage of the B2B buyer journey, from discovery to selection, according to recent research.

  • How Elastic Marketing Solves the AI Sameness Problem

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI enables faster content production, but scale often erodes brand voice and differentiation. Discover how elastic marketing helps teams balance AI efficiency with human strategy and identity. Read more.

  • The Oz Paradigm: Why AI Still Needs a Human Behind the Curtain

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI agents can scale marketing execution, but they cannot replace human judgment. Discover why B2B marketers must guide, verify, and strategically direct AI-driven workflows. Read more.

  • Quick to Mind, Easy to Find: A Smarter B2B Advertising Strategy for 2026

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Many B2B brands overinvest in intent signals and short-term ROAS. Learn how share of voice, reach, and memory-building drive sustainable growth in 2026. Read more.