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  • The median starting salary for a corporate vice-president of marketing in the United States is expected to be $145,000 in 2020, according to recent research from The Creative Group.

  • It's no secret that marketing and sales work better as friends than as foes. Still, many B2B companies have siloed teams that compete for revenue generation and attribution, and they disagree at every turn. Sponsored by Salesforce Pardot.

  • It's an exciting time to be a B2B marketer. Through the power of artificial intelligence (AI), we have the ability to create more engaging and meaningful customer experiences than ever before. Are you taking full advantage of these opportunities? Sponsored by Salesforce Pardot.

  • Andy Crestodina of Orbit Media shares tips from his upcoming B2B Marketing Forum presentation on influencer marketing and SEO, and opens up about how he gives 100 talks a year, runs a business, and keeps his book Content Chemistry up to date.

  • B2B lead generation and sales is a complex world. As technology, trends, and preferences evolve, so do B2B marketing and sales. Identifying and overcoming common challenges is the best way to accelerate B2B growth.

  • As marketing automation moves to the top of the priority list for marketers, the real question is whether the effort will pay off, what metrics should be used to gauge success, and when to expect an ROI. Here's how marketing automation integration will impact your 2020 planning.

  • Insufficient pay is the top reason workers in the United States consider quitting their jobs, according to recent research from Signs.com.

  • 86% of consumers say personalization plays a role in their purchasing decisions. Yet, only 3% of companies have a strong capability for using cross-channel or cross-device data for real-time website or mobile personalization. Where do you start? Sponsored by Mautic.

  • Life isn't fair for consumer brands. Do you feel like your customer experience across every single platform and channel gets compared to that of companies with a LOT more resources? Welcome to the club. Sponsored by Mautic.

  • By developing processes and adopting ideas that mirror Agile methods, marketing teams can produce higher-quality content. Here's how Agile approaches can help you find the balance between quality and quantity.

  • Adults in the US use mobile devices more than desktop computers when searching for local products and services. Which is why it makes sense to use geolocation marketing to increase local sales.

  • Most marketers say their teams are somewhat proactive about planning projects, and they somewhat agree that their team members have strong organizational skills, according to recent research from CoSchedule.

  • How's your marketing stack looking these days? If your company is like most, your stack is a jumble from different computing generations and languages—a "FrankenStack" monster, if you will. There has to be a better way.... Sponsored by Mautic.

  • Programmatic media buying combines creativity and powerful technology to deliver a tailored ad experience across multiple screens in real-time. It's the future of digital advertising, and it's already here.

  • An accurate customer journey map can help optimize your marketing strategy, create smarter campaign objectives, and better attribute conversions. See how to create and refine a customer journey map.

  • Especially in the age of GDPR, email preference centers make perfect sense: Customers get control over what communications they receive, and marketers get to send better, more targeted communications. Here's how to build and use a modern email preference center.

  • Konstanze Alex, Dell's director B2B influencer relations and content co-creation, offers insights from the company's success using influencer marketing for B2B.

  • These days, website content is continually updated, websites are frequently redesigned, and URL structure is altered. Inevitably, 404 error pages occur on all sites—for various reasons. Here's what they are, how they affect your site, and what you can do to fix them.

  • More and more marketing departments are moving from just being curious about Agile to actually implementing Agile practices. But many have the wrong idea about what Agile is and what it can or cannot do, so let's debunk some of the most common myths about Agile.

  • Account-Based Marketing sounds great, right? You just customize your campaigns for targeted leads, and then wait for your bottom line to sizzle. If only it were that simple.... Sponsored by Uberflip. Available on-demand through November 8, 2019.