Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Infographic | TOPIC: Management | ELEMENT: Management
Bringing creative teams in-house promises greater efficiencies and higher-quality creative work. But marketing organizations can't just bolt on a creative team and expect miracles. Check out the infographic to learn more.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Management
Brands that understand the value of partnerships with influencers are prioritizing the repurposing of influencer-created content. But extending the life of that content comes at a price, which is something marketers should be mindful of when beginning a partnership. Here are the important things you need to know.
CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing | ELEMENT: Management
You may be increasingly hearing references to it, reading articles about it, being asked to learn about it, or even already dabbling in it. And you may be wondering... what's all the fuss about ABM, anyway? Sponsored by Engagio.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Communicate
Most marketers want to deliver consistent omnichannel experiences, but 4 out of 10 still struggle with launching integrated campaigns across channels. This infographic highlights marketers' key omnichannel challenges and needs. Take a look.
CONTENT TYPE: Online Forum | TOPIC: Demand Generation | ELEMENT: Strategy
Do you ever feel like you don't know where to begin on strategy, with so many options out there? Join us for the scoop on best practices for 2020, maximizing nurture programs, building an effective martech stack, and more. Sponsored by Marketo.
CONTENT TYPE: Sponsored Article | TOPIC: Email | ELEMENT: Management
Done right, email marketing delivers results that outperform just about any other channel's. Done wrong, you leave money on the table with every send. So what are the roadblocks that stand in the way of optimizing email ROI?
CONTENT TYPE: Podcast | TOPIC: Marketing Technology | ELEMENT: Management
Analyst and speaker Jeremiah Owyang, founding partner of research and advisory firm Kaleido Insights, explains the six digital eras and how future trends will affect marketers.
CONTENT TYPE: Chart | TOPIC: Career Management | ELEMENT: Management
The average tenure of chief marketing officers at top consumer brands dipped slightly last year, according to recent research from Spencer Stuart.
Marketers' day-to-day responsibilities, together with what's expected of marketing departments and marketers, continue to shift. So do marketing skill sets and marketing team structures—and marketing salaries.
CONTENT TYPE: Guide/Report | TOPIC: Email | ELEMENT: Management
Want to make sure you're staying up to speed with the latest email industry news, trends, and innovations? Check out this report for key takeaways and a deep dive into what shapes successful email programs today. Sponsored by Litmus.
CONTENT TYPE: Guide/Report | TOPIC: Demand Generation | ELEMENT: Management
How's your website working these days? Are visitors actively engaging with it? Is it generating quality leads? Or is it just sitting around, looking pretty, and not accomplishing much? Sponsored by Salesforce Pardot.
CONTENT TYPE: Infographic | TOPIC: Events | ELEMENT: Plan
Whether you're hosting a marketing department gathering, company meeting, or an industry conference, planning an event requires organization and plenty of time for preparation. See what event planners have to say about how to put together an event.
CONTENT TYPE: Guide/Report | TOPIC: Marketing Technology | ELEMENT: Management
The world of B2B marketing and sales is becoming more connected and personalized by the minute—is your brand keeping pace? And is it really possible to anticipate and exceed customers' expectations? Sponsored by Salesforce Pardot.
CONTENT TYPE: Webinar | TOPIC: Management | ELEMENT: Management
Think B2B marketing has to be boring? Business buyers are people who are motivated by engaging campaigns that address their needs in creative ways, too. There IS a middle ground for you to design interesting yet pragmatic campaigns and execute them with marketing automation. Sponsored by GetResponse.
Employees and employers have somewhat differing opinions about what causes people to be fired from jobs, according to recent research from Airtasker.
CONTENT TYPE: Sponsored Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze
It's easy for us marketers to assume our jobs are not to deal with inbound phone calls. Our awesome marketing gets prospects on the phone, the reps make the sales, we call it a day. Not so fast!
CONTENT TYPE: Sponsored Webinar | TOPIC: Email | ELEMENT: Management
Wish you knew how to improve the security, deliverability, and trustworthiness of your emails? We'll show you how. Sponsored by Valimail.
CONTENT TYPE: Podcast | TOPIC: Career Management | ELEMENT: Management
Author Carlos Hidalgo discusses how he exited the fast lane for greater fulfillment, and shares insight from his new book, The UnAmerican Dream: Finding Personal and Professional Happiness Establishing Work-Life Boundaries.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Plan
How much are influencers charging brands to post content to social media? How do these rates vary by follower count, social network, and content type?
CONTENT TYPE: Sponsored Article | TOPIC: Events | ELEMENT: Management
Even if you put on an otherwise perfect event, a horrible registration experience can be disastrous for your company. Registration done wrong will color how attendees feel about your event, viewing your brand in a negative light. Here's how to create a positive impression instead.
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