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  • Most businesses are trying to develop an overarching strategy for their audience data, but few have managed to actually implement a strategy, according to recent research from Winterberry Group and and the Interactive Advertising Bureau (IAB).

  • Trade publications are inundated with references to, and hype for, artificial intelligence. Everywhere you look, AI is being touted as the answer--even to some questions we aren't asking. Marketing is not immune to this push for AI. Quite the opposite, actually. But is it warranted?

  • How can you ensure that your team members—or, more generally, all those at your company, employees and execs alike—get to and stay in mentally and emotionally healthy place? And should that really be a business concern?

  • The CRM market seems saturated. But that's all about quantity. Quality is another story: Only 1 in 5 CRMs receive 4-5 star ratings. Those low satisfaction rates suggest startup CRMs can be an alternative. Especially since they have an inherent edge (several, in fact) over large CRMs.

  • Price wars create a seemingly unsolvable dilemma: Match the competitor's price and risk losing profits, or ignore the competitor's price and risk losing revenues. Yet, based on a vital but universally neglected business principle, there is a powerful solution to winning—and preventing—price wars.

  • How is your loyalty program doing these days? If it isn't thriving, the four issues outlined in this article could be at fault. They're among the most common problems afflicting loyalty programs today.

  • StoryLeader creator Chris Brogan explains how marketing leaders can use business storytelling to align their teams to execute better, faster.

  • A platform-heavy marketing tech stack—email solutions, social media tools, mobile marketing platforms, automation tools, and everything in between—creates a world of obstacles, including inevitable data disparities. Which will cost you.

  • You've heard the truism: Employees don't leave jobs or companies, they leave managers and bosses. Nearly two-thirds of employees have at one time or another left a job or plan to leave because of their manager or boss.

  • No one can predict what the future holds for the agency-client relationship. But you can bet your bottom dollar that Marketing is moving closer to being in the boardroom. How can agencies and clients ensure they're prepared for the shift?

  • Investing in your team's skills and know-how can help improve your company's performance and create an impressive talent pool for future openings in your organization. Encourage professional development to reap the benefits of having loyal, motivated, and skilled employees.

  • Marketing stars Christopher Penn, Chris Brogan, Goldie Chan, Carlos Hidalgo, Katie Martell, and MarketingProfs' own Nina Bell share mistakes and missed marketing opportunities and lessons those experiences taught them. MarketingProfs Chief Content Officer Ann Handley co-hosts this special 404th episode.

  • Allowing employees to work some or all of the time outside your offices offers tangible business benefits, but also challenges related to communication, collaboration, and management. These lesser-known tools can help you mitigate the challenges and reap the benefits of remote teams.

  • Today's enterprises must effectively and efficiently deliver, manage, measure, and archive content. Robust content management capability is critical. But there are myriad systems on the market. How does one choose the right set of tools, and what needs to be considered in the process?

  • If you're a CMO, or plan to be one someday, and you're in job-acquisition or job-preservation mode, you're probably contemplating the skills a high-level marketing professional will need to stay relevant, employable, and successful in the coming years. Here is what you need to know.

  • Can a business succeed without competent employees? Highly unlikely. Yet, companies small and large tend to have relatively little control over retention of top talent. If they want to leave, they will. But little control doesn't mean no control.

  • There is broad consensus that customer experience (CX) is critical as a competitive differentiator. And customer data is now available at an unprecedented scale, along with the technology to enable meaningful, positive customer experiences. So, why is it that CX efforts so consistently fall flat?

  • Without easy-to-follow guidelines, it's hard to ensure proper CCPA compliance, including the involvement of those (internally and externally) who have a role to play in compliance. So, if you feel behind or lost, or you don't know what to feel about CCPA, this article should help.

  • Today is the last day of National Clean Out Your Inbox Week. It's a good time for us marketers to think about how we contribute to our subscribers' email stress... and how we can instead lend a helping hand—and in the process improve the return on our email marketing investment.

  • Implementing the Brand Indicators for Message Identification (BIMI) standard adds your logo to every email you send, telling recipients they can trust your message. Pilots have shown a 10% increase in both email deliverability and open rates. What marketer doesn't want that? Sponsored by Valimail.