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  • Consumers say the main reasons they follow brands on social media are to learn about products/services and to be entertained, according to recent research from Sprout Social.

  • Instagram has over 1 billion active monthly users, 500 million of whom are active daily on the image-based social platform. Users' engagement with brands on Instagram is at least 10 times higher than on any other social platform. Worth paying attention to, right?!

  • How much are influencers charging brands to post content to social media? How do these rates vary by follower count, social network, and content type?

  • Digital brand communities have grown in popularity, so it makes sense to explore some high-profile examples. A community's landing page is an important building block of an engaged, growing community. It's what draws people in. Draw inspiration from these 10 examples.

  • LinkedIn ad expert AJ Wilcox shares secrets for using Linkedin Ads to generate high-quality leads and nurture them to achieve better sales results.

  • Twitter has 330 million active monthly users. More than 500 million tweets go out each day—roughly 6,000 tweets each second. How can you or your brand possibly stand out in the torrent of tweets?

  • Consumers say Facebook and YouTube are the online platforms with the greatest amount of offensive content, according to a recent report from AdColony.

  • What are the most popular accounts on Pinterest? Which topics and subtopics do these accounts tend to cover? How frequently do they pin content?

  • Sellers—and marketers—are crazy if they don't take advantage of the vast amounts of information about their buyers that's available on social media. And yet, they don't. Those who do... have a great advantage. Here are ways to research buyers on social platforms.