Social Media Marketing Resources

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Which phrases and emojis are correlated with more engagement on LinkedIn posts? Do emotional and first-person posts tend to get more engagement? To find out, researchers analyzed 2.6 million engagements across 16,000 LinkedIn posts.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic explores why credibility is more important than ever for SMBs and covers four key strategies for building brand credibility on LinkedIn with B2B audiences.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

YouTube is the most widely used social platform by adults in the United States, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic explores key key social media trends to watch in areas like workflows, user-generated content, influencer marketing, and team management.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

LinkedIn's global ad revenue is forecast to jump by 18.3% this year and increase by another 18.5% in 2026, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic explores four approaches that marketers can take to connect meaningfully with audiences on social media.

CONTENT TYPE: Infographic | TOPIC: Career Development

This infographic looks at how early-career professionals say LinkedIn has helped them, the LinkedIn features they say have been most helpful during their job searches, and which social platforms they say drive the most meaningful career results.

CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

This infographic from LinkedIn explores how to create effective video campaigns on the professional social network.

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

Alphabet, Amazon, and Meta now draw over half of global ad spend outside China, and they are forecast to account for the bulk of ad market growth this year, according to recent research from WARC.

CONTENT TYPE: Infographic | TOPIC: Career Development

Half of young professionals say they've used TikTok to get job search or career advice, and 12% say they've landed a job because of something they learned on the social platform, according to a recent survey.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

What grade do marketers give their organization's social media efforts? What are their biggest social media challenges? What do they think are the key drivers of social media success?

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Which social media platform is the most popular with various age groups? To find out, researchers looked at publicly available global data from a range of sources.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

If employees make even small changes to the content they share on LinkedIn from their employers, they can have a big positive impact on engagement, according to recent research.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Trust in recommendations from social media influencers varies widely between older and younger generations, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Advertisers looking to stay ahead on social media should keep a close watch on these five trends.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal customer profiles (ICPs) rather than surface-level virality.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Reddit's global advertising revenue is projected to grow 50% year over year in 2025, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Some 43% of Americans consume content on social media without interacting (liking, commenting, etc.) or creating their own posts, according to recent research.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than those age 12-15 did in 2021, and less interest in computers, the environment, and the news.