Advertising and Promotions Resources

CONTENT TYPE: Article | TOPIC: Marketing Management

Data-driven marketing works if your data is high-quality. But what if it isn't? A data audit can save your campaigns.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

Marketers and advertisers often invest exclusively in Google and Facebook advertising to find, engage, nurture, convert, and retain their customers. Should they branch out? This article weighs the pros and cons.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Traditional ads such as billboards, television ads, and radio spots may have fallen out of favor more during the pandemic, when businesses were accelerating digital methods. But do traditional ads still have value? This article explores the differences.

CONTENT TYPE: Article | TOPIC: Marketing Strategy

As the pandemic transitions to a less serious threat, brands are once again using in-person tools to reach prospective customers. Printed materials and physical media offer a way to reach people who are at the office less and out in the real world more.

CONTENT TYPE: Article | TOPIC: Branding

As the tide of technology moves closer to virtual reality, what can brands to do prepare? Advertising could look very different in a VR world. This article explores the possibilities.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Synchronous viewing of broadcast TV programs seems like an ancient practice now, and the proliferation of CTV, OTT, and online video has made traditional methods of measuring ad effectiveness obsolete. Here are four things marketers can do to adapt.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Digital advertising is booming, but it's best not to invest in every single channel at once. An ad tech expert shares some wisdom.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Personalized targeting has worked for banner advertisers for years. However, it was never feasible for OTT—until now. Here's why your OTT ad strategy needs work.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Advertising is a B2B e-commerce marketer's best friend—but it can stab you in the back if you don't measure the return correctly. Here are six mistakes to watch out for.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

When basic SEO feels like crawling up the flat surface of a rock, Google Ads can give your marketing a lift. Here are the basic types and some best-practices.