The greatest B2B marketing conference
on the planet!
Sessions On Demand Through Dec 15th
Branding differentiates you from your competition. It unifies your name, logo, website, products and services and helps your prospective and existing customers identify you in a crowded marketplace. Branding reflects your company’s promises, your identity and what your business represents. Finally, and maybe most importantly, good branding promotes brand recognition and can create and build customer loyalty.
Your brand strategy goes beyond your logo design and font choice for your marketing materials. Effective brand development requires examination of your current brand marketing, development of a buyer persona, and a clear sighted review of your company’s mission and vision, among many other tasks. If you’re building your brand, you need the insight and expertise of professionals who understand the importance of brand marketing. Our library of free resources helps you focus on brand marketing, empowering you in brand development and brand building to create a brand that is truly unforgettable. Why not get started today?
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CONTENT TYPE: Master Class Lesson | TOPIC: Branding
Discover these different story types and how to use them in your marketing.
Discover the overview of a successful story. Does your B2B story match?
Ever talk your way out of a speeding ticket? Everyone is a storyteller—and it's a skill that you can improve.
They matter to your customers. Here's how to identify your purpose and promise and how to make them unique to you.
There are many types of stories you can use. Learn about the strongest options in B2B marketing and which will work best for you.
Every business has a story to share. Here's how to cut through the myths around storytelling so you can resonate with the right audience.
The Storytelling Framework that helps decide what to keep—and what to cut out—to make your brand story memorable.
Where and how to find inspiration for your Micro and Macro Stories.
Seven essential points to remember when crafting your story to keep it concise and influential.
Why you shouldn't don't dismiss short-form content and how to increase the stickiness of visual storytelling.
Increase your story's impact by using the right channel, the right context, and the right format at the right time.
Enjoy greater success with your stories by engaging with your community.
On the spot for a story? Use the 6 Ps Framework to be prepared for a timely response.
How to deal with negative or lackluster feedback.
The best storytellers are like the best marketers: always improving based on what they learn.
20+ real-world examples of effective B2B storytelling.
Take your audience for a ride and they'll never forget you: how your marketing changes with the quality of your storytelling.
CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy
Journey-mapping not only helps build empathy with your audience but also optimizes the experience to increase the likelihood of getting them to convert, purchase, join, or engage with your brand. Here's how to get started.
CONTENT TYPE: Article | TOPIC: Branding
If you want your customers to stay, buy more, and advocate for your company, then setting accurate expectations and consistently meeting them wins—even if parts of those expectations aren't great.
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
Join George B. Thomas and Mark Schaefer for a discussion about why building communities around brands is so essential to marketing in 2023, including why brands need to maintain a company culture and how they can make their customers feel heard.
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