Branding Resources for Brand Building

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The 40 Brands US Customers Are Most Loyal To [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Branding

Apple, Amazon, and TikTok are the major brands that customers in the United States say they feel the most loyalty towards in 2024, according to recent research.
How Iconic Brand Logos Evolved Over 100 Years [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Branding

This infographic examines how iconic brand logos have changed over the past 100 years, with some undergoing radical transformations and others merely getting tweaked a bit.
Why Marketing Leaders Should Care About Brand Valuation

Article

CONTENT TYPE: Article | TOPIC: Branding

Learn why brand valuation is an essential tool for marketing leaders to measure long-term effectiveness and make informed strategic decisions. Explore more.
What Is Brand Differentiation and How Does It Boost Customer Trust?

Article

CONTENT TYPE: Article | TOPIC: Branding

Learn how to make your brand stand out by employing proven differentiation strategies that build customer trust and loyalty. Read more.
How to Write a Style Guide for a Successful Rebrand: Lessons Learned From Becoming Atom.com

Article

CONTENT TYPE: Article | TOPIC: Branding

Learn how to create a brand style guide that can make your rebranding efforts successful by maintaining consistency and trust. Discover more insights.
Why Understanding and Measuring Brand Love Should Be a C-Suite Imperative

Article

CONTENT TYPE: Article | TOPIC: Branding

Discover the significance of brand love in B2B marketing and the importance of measuring it for driving long-term success and customer loyalty. Read more.
Unlock B2B Pipeline Growth: The Power of 'Branded Demand'

Article

CONTENT TYPE: Article | TOPIC: Demand Generation

Learn how a strategy of integrating brand-building and demand generation can boost pipeline growth and improve your marketing outcomes. Read more.
AI-Washing: Are Buyers Being Taken to the Cleaners?

Article

CONTENT TYPE: Article | TOPIC: Artificial Intelligence

Learn about the risks of AI-washing and how deceptive AI claims can mislead customers and erode market trust. Read more.
How Brand Consistency and Hyper-Personalization Drive Success [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Branding

This infographic explores how brand consistency and hyper-personalization can supercharge marketing strategies, and looks at how some of the world's biggest brands are benefiting from personalization and consistency.
How B2B Social Proof Can Boost Credibility and Sales

Article

CONTENT TYPE: Article | TOPIC: Demand Generation

Learn how B2B social proof influences decision-makers, boosts your brand's credibility, and drives sales. Read more.
The 20 Most Mispronounced Brands Around the World [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Branding

French financial services firm Société Générale is the brand name people around the world have the hardest time pronouncing, according to recent research.
From Logo to Legacy: How to Create and Amplify a Successful Brand Identity

Sponsored Webinar

CONTENT TYPE: Sponsored Webinar | TOPIC: Branding

As content demands increase, it can become easy to put brand consistency aside. But you don't have to compromise brand to scale content production. Discover how to build and maintain a strong brand identity that resonates with customers and prospects—and builds your bottom line. Sponsored by Canto.
The 25 Companies With the Best Reputations in the US [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Branding

Nvidia, 3M, and Fidelity Investments are the high-profile companies with the best reputations among consumers in the United States, according to the 2024 Axios Harris Poll 100 reputation rankings.
Color Psychology and Symbolism in Logo Design [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Branding

Which feelings and emotions do different colors in logos elicit? To find out, researchers surveyed 285 professional graphic designers.
Your Rebranding Blueprint for Brand Transformation

Article

CONTENT TYPE: Article | TOPIC: Branding

Understand why and how you should redefine your brand to ensure market dominance. Embark on your rebranding journey with this compact guide and blueprint. Read now.
The Most Iconic Logos of All Time, According to Graphic Designers

Chart

CONTENT TYPE: Chart | TOPIC: Branding

Which brand logos do graphic designers think are the most iconic of all time? What are the most iconic logos by industry? What are the key logo trends of 2024? Adobe surveyed graphic designers to find out.
How Design Practices Enhance Your Marketing Strategy

Article

CONTENT TYPE: Article | TOPIC: Branding

Discover the transformative power of design in marketing. From brand identity to user-centric designs, visual strategies drive success. Read more.
The Most Valuable US Brands

Chart

CONTENT TYPE: Chart | TOPIC: Branding

AI computing giant NVIDIA underwent the biggest jump in brand value over the past year among major US brands, according to recent research.
Sonic Branding for Memorable B2B Brands: How to Create a Sonic Identity

Article

CONTENT TYPE: Article | TOPIC: Branding

Discover how the art of sonic branding can help your B2B brand identity resonate with your customers. Learn how strategic sound design can enhance brand recall, foster emotional connection, and set your brand apart. Read more.
Taylor Swift's PR Strategy: Lessons for Any Brand

Article

CONTENT TYPE: Article | TOPIC: Public Relations

Uncover the secrets behind Taylor Swift's PR success and transform your own brand's approach to storytelling, engagement, and consistent authenticity. Ready to elevate your brand's PR strategy? Dive in to learn more!

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The 40 Brands US Customers Are Most Loyal To [Infographic]

How Iconic Brand Logos Evolved Over 100 Years [Infographic]

Why Marketing Leaders Should Care About Brand Valuation

What Is Brand Differentiation and How Does It Boost Customer Trust?

How to Write a Style Guide for a Successful Rebrand: Lessons Learned From Becoming Atom.com

Why Understanding and Measuring Brand Love Should Be a C-Suite Imperative

Unlock B2B Pipeline Growth: The Power of 'Branded Demand'

AI-Washing: Are Buyers Being Taken to the Cleaners?

How Brand Consistency and Hyper-Personalization Drive Success [Infographic]

How B2B Social Proof Can Boost Credibility and Sales

The 20 Most Mispronounced Brands Around the World [Infographic]

From Logo to Legacy: How to Create and Amplify a Successful Brand Identity

The 25 Companies With the Best Reputations in the US [Infographic]

Color Psychology and Symbolism in Logo Design [Infographic]

Your Rebranding Blueprint for Brand Transformation

The Most Iconic Logos of All Time, According to Graphic Designers

How Design Practices Enhance Your Marketing Strategy

The Most Valuable US Brands

Sonic Branding for Memorable B2B Brands: How to Create a Sonic Identity

Taylor Swift's PR Strategy: Lessons for Any Brand