Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Management
So far this year, six naming trends have become prominent, or are becoming so. This article explains how each trend can be used and what benefits it can bring you. If you're ever tasked with naming a business or product—and you want it to truly stand out—check out these valuable insights.
CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: None
How do consumers view top tech brands? Which words and sentiments do they associate with Apple, Facebook, and Google?
CONTENT TYPE: Podcast | TOPIC: Branding | ELEMENT: Strategy
Potential customers or clients don't buy what they don't understand, which is why clarity is so important. Clarity consultant Steve Woodruff offers insights on how to connect your brand with its purpose, with its message, and with people—and so create new business opportunities.
CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Communicate
How can we marketers map our messages and voice to ensure our audiences are comfortable with both, and create a neat fit between message, product, and medium? Watch the video to find out.
CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Strategy
Baffled. Enthralled. Amused. Maybe insulted. Those are just a few reactions you might experience when encountering a nail polish name. Whatever the emotion, top marketing executives agree the name is nearly as important as the color. That can be true for other products as well. Here's a high-level look at a naming project—along with naming tips and techniques that might prove useful for brand managers and marketing execs.
CONTENT TYPE: Article | TOPIC: Events | ELEMENT: Plan
Whether you're a budget-challenged startup or a corporate marketer headed to a tradeshow for the first time, it can be daunting to prepare your company's branding for an appearance at a major industry event. These do's and don'ts will help you achieve great results.
CONTENT TYPE: Infographic | TOPIC: Branding | ELEMENT: Strategy
Managing your brand's online reputation is a daunting task, but it's an important one. Use these five steps to make sure your online reputation is stellar.
CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: Strategy
Less than one-third of consumers think brands should take public stands on political issues, according to recent research from Sword and the Script Media.
CONTENT TYPE: Infographic | TOPIC: Customer Loyalty | ELEMENT: Strategy
Net Promoter Score helps you understand your overall customer relationships and plan referral marketing. Learn what NPS is, how it works, and why you might consider asking your customers that one important question.
CONTENT TYPE: Podcast | TOPIC: Branding | ELEMENT: Management
Ekaterina Walter and Jessica Gioglio join Marketing Smarts to share tips from their latest book, 'The Laws of Brand Storytelling: Win--and Keep--Your Customers’ Hearts and Minds.'
Nike, Apple, and Amazon are the favorite brands of Millennials in the United States, according to recent research from Moosylvania.
CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: Plan
Apple, Amazon, and Pinterest are the most relevant brands to consumers in the United States, according to recent research from Prophet.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy | ELEMENT: Plan
Are your marketing efforts overlooking one of the most effective channels: word-of-mouth? Getting people to talk about and recommend your brand can have a huge impact on conversions. See who people trust and what gets people talking.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
WeWork started as a local coworking space, but it quickly grew to become a global force in other industries. What makes WeWork's growth so impressive compared with competitors', and what can its story teach you about how to grow your brand?
Great deal! Buy now!! But why should people buy from your brand over the competition? That's where your value proposition comes in. Here are five steps to test whether your value prop is helping you succeed—or fail.
CONTENT TYPE: Podcast | TOPIC: Branding | ELEMENT: Create
Jay Baer and Daniel Lemin share insights from their new book 'Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.'
What makes one brand succeed over other brands that sell the same or similar products? Gutsy brands make themselves stand out in ways their audiences relate to. Here's how to find and capitalize on your brand's gutsy qualities.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Plan
Today, branding is not about slapping logos on various media. To grow, your brand needs to be providing consumers with disruptive—that is, memorable and sharable—experiences.
Meal kit companies can teach you more than just how to cook. This analysis of the names of the brands in that industry provides insight into creating memorable and evocative brand and product names.
CONTENT TYPE: Chart | TOPIC: Branding | ELEMENT: Management
Job candidates say the factors most damaging to a potential employer's brand are a reputation for poor work-life balance and excessive turnover, according to recent research from MRINetwork.
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